Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? They might have a big social media following. What do you think of that?

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally?

Positioning 223

Positioning Brand Identity Branding Peer-to-peer 223

Sprout Social

MAY 9, 2024

Influencer marketing trends across industries It’s no surprise that influencer marketing trends have evolved across fields and social networks. Brands in fitness, beauty and fashion have led the charge on social media for over a decade while other sectors like higher education are still experimenting.

Trends 84

Trends Advertising Agencies Paid Search Agency Top of Funnel 84

Convince & Convert

MAY 28, 2014

The following brands don’t follow the philosophy that “everyone wears clothes” or “everyone eats” or other such things brands tell themselves to mass email bloggers. Instead, they reach out to influencers based on a very specific affinity to ensure that they are reaching a super targeted network. Read more here.

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

Hubspot

OCTOBER 12, 2012

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there.

Social Networks 28

Social Networks Network Marketing Social Marketing Planning 28

Sharpspring

JUNE 3, 2021

You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email. Since these networks are highly ranked by search engines your personal page is likely to get a top position when people look up your name.

Personalization 129

Personalization SEO Brand Identity Branding 129

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • In-person events are still the most effective channel for B2B marketers. Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

DECEMBER 6, 2010

The social media release also links back to the company’s LinkedIn and Twitter accounts. The social media release is used for blogger outreach. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites.

PR 100

PR Social Media Media Blogger 100

Sprout Social

AUGUST 10, 2022

The software lets you filter influencers and check profile analytics for every social network individually. Pitchbox is a blogger outreach and link-building platform. Find contact details for bloggers and influencers. Support for on-site promotional events. Key features. Key features. Key features.

Marketing Budget 110

Marketing Budget Budget Programs Enterprise Management Work Management 110

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year.

PR 100

PR Blogger Tips Best Practices 100

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Biznology

DECEMBER 6, 2016

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Chris Koch

MAY 27, 2010

Another sign of a great event is the people it attracts. I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog. Tweet This Post.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising B2B 100

Convince & Convert

NOVEMBER 14, 2011

Here are the five steps you need to follow to go international with your social media marketing. Choose the right social networks for the country. Kaixin001 – the third major Chinese network, mainly used by office workers. Mixi – the biggest social network in Japan. Owned by Google. Interact.

Social Media 154

Social Media Media Social Networks Multi-Channel 154

KoMarketing Associates

NOVEMBER 24, 2015

An organization’s blog is a place to aid in lead nurturing initiatives by providing ongoing communication designed to establish credibility and support efforts in driving attendance to webinars, tradeshows, events, etc. Provide content for distribution in social media platforms. Create an opportunity to acquire backlinks.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Sprout Social

OCTOBER 10, 2019

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Network with bloggers and influencers.

Twitter 107

Twitter Marketing Strategy Marketing & Strategy Tips 107

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Huptech Web

DECEMBER 2, 2022

It is common for bloggers to share their experiences with certain products/services or product tutorials on their websites or social media pages. When a top blogger discusses their experience with a brand, it often acts as unique user-generated content (UGC) for that brand. It helps boost brand awareness among large audiences.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. Grilling bloggers who write for major recipe sites. Collaborate on an event.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Twitter : @chrisabraham : 51.5k

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Marketing Insider Group

JUNE 14, 2015

Crew invited its fans and local bloggers into retail locations, offering sneak peeks at new collections and styling tips from their own stylists. The beneficial experience for customers surrounded by colorful clothing racks of purchase temptation, and extension back to social networks proved to be a home run for the brand.

Content 100

Content Mobile Marketing Communities Blogger 100

Webbiquity

DECEMBER 5, 2011

Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Social media. Add social media buttons to your blog to encourage readers to share your content. Fresh content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Writing on the Web

JULY 18, 2012

Before you open a social media account for your business, make a plan. First, learn your way around the specific social networking site. Related posts: Social Media for Busy Business Bloggers. 4 Time-Saving Tips for Social Media Marketing. The Sociology of Social Media: TED TV Talks.

Social Media 100

Social Media Media Business Merchandising 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

MLT Creative

APRIL 29, 2011

Here's what's on tap for marketing industry events for March. Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

KoMarketing Associates

JUNE 2, 2015

Make Yourself a Blogger. If you are regularly doing presentations to clients or at industry events, create a SlideShare account and upload your presentations. To find this job listing, I entered the keywords remote and marketing. These often get thousands of views and also allow for embedding in blog posts. Final Thoughts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Convince & Convert

AUGUST 2, 2013

The editorial calendar is loosely based around the planned games and events at the stadium, but then a lot of content updates are based on what happens in the moment, both on and off the field. Major League Baseball Advanced Media acts as the governing body of the MLB teams who are active on social media.

Social Media 123

Social Media Media Marketing Budget Communities 123

Biznology

APRIL 5, 2016

I guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

The Effective Marketer

MAY 18, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Tony Zambito

JULY 24, 2011

Social Media/Internet: “The game changer has been that with the Internet and Social Media you can really cull information together about products, solutions, companies, and the likes.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.  

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Intel uses Facebook as an alternative homepage to guide visitors to its website and other social outlets.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Social Networking Sites Account for More than 20 Percent of All U.S. Time spent on social networks doubles in a year.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

MAY 21, 2014

Post Only Visual Content to Social Media As good as massive, in depth guides like Shopify’s 50 Ways to Make Your First Sale are at attracting subscribers and links, they aren’t the kind of content that does well on social networks. The fact of the matter is that social networks just aren’t meant for in-depth content.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Only B2B

SEPTEMBER 12, 2019

Publish the content to be promoted in social networks and websites. Since HTML lets you send, not just emails but newsletters, event invitations, etc too. Measure Download Ultimate Guide: Demand Generation for Bloggers 1. This is an impressive percentage of people who prefer emails. Planning b. Capture leads d.

Sales Qualified Leads 67

Sales Qualified Leads Demand Generation Agencies Account Based Marketing Work Management 67