Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Smart Time-Saving Tips on Blogging… Blog Checklist: 10 Items BEFORE You Publish… Is the Social Web Changing How We Write? Build a Product Funnel on Your Blog through Content Marketing.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. Here are seven tips for a healthy blog and a happy blogger. Blogging is a social activity.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Somethings like social media updating and article submissions can be handled by a V.A. Blog this on Blogger.

Digg 100

Digg Marketing Management Buzz Blogger 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

NOVEMBER 1, 2010

And here is the flow chart of all the steps I use for posting on my blog: Flow chart, continued: And, here are the final steps… If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. We’ve come to a point where “social” networks are almost a misnomer.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

SEPTEMBER 23, 2010

Are you including comments from satisfied clients , email messages, and other social proof? I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# Blog this on Blogger. Phony Testimonials and Dumb Social Proof.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&#

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger. Does hiring a “ghost blogger” always make sense?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

JULY 26, 2010

And yet, if these same professionals realized that a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients , they might see things a little differently. It’s not likely they go online looking for you, your business or your blog.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MARCH 21, 2011

Here are the choices: Online Surveys & Market Research. Bloggers agonize over headlines and still rarely get them right. Social sharing (4.0) — I know this will surprise a lot of people, but hear me out! Blog this on Blogger. Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain.

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

NOVEMBER 18, 2010

Provide opportunities for social interaction. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Blog this on Blogger. Content Marketing to a Caveman’s Brain. Online Persuasion: Creating Desire. More coming on these important tips next week.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JULY 14, 2010

Connect with social sites (use Sexy Bookmarks, etc.) Many bloggers concentrate so much on writing quality content that they ignore the final steps, such as checking for common grammar errors (there/their; hear/here; your/you’re). Blog this on Blogger. Identify tags, categories. What else needs to be on this list?

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 16, 2010

Blog this on Blogger. Related posts: 4 Time-Saving Tips for Social Media Marketing. Content Marketing to a Caveman’s Brain. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Tags: Brain Based Content Marketing Content Marketing In the News.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees. Blog this on Blogger. Online Reputation? See [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

OCTOBER 24, 2010

They also founded an excellent social networking site, Neuromarkting.com , a Ning group, for people interested in how brain science can be applied to marketing. Emsense.com : this interesting company sells a device that consumers can wear on their heads while in stores or shopping online so that marketers can monitor responses.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. Blog this on Blogger. Online Persuasion: Creating Desire. The next thing they seek is comfort.

Lead Ranking 100

Lead Ranking Lead Scoring Digg Differentiation 100

Writing on the Web

FEBRUARY 18, 2011

About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. She offers a free social media mastery kit at her website www.internetworkmarketingwealth.com. Blog this on Blogger. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

SEPTEMBER 1, 2010

For many content creators, writers, bloggers, that is risky. Blog this on Blogger. Content Marketing Favorites: Brain Based Blogging. Online Persuasion: Seeing Through the Eyes of Your Customers. Is the Social Web Changing How We Write? We’re not trained to write emotionally. Share this on del.icio.us.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Trust : social proof, statistics, case studies, personal stories. You can add social proof in this section. Blog this on Blogger. The Brain Science of Online Persuasion.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Blog this on Blogger. Tweet This!

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

JUNE 16, 2010

Online Surveys & Market Research. Together with my merchant cart, KickStartCart , it gives me everything I need to run an online business, build my marketing database, provide digital products and attract clients with content that’s optimized for search engines. Blog this on Blogger. Many people do.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Blog this on Blogger. With a few clicks, Ping.fm

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 11, 2010

If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Take the Implicit Associations Test , the IAT, offered online for free by Harvard through a site called Project Implicit. Blog this on Blogger. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. I’m repeating myself because it’s so crucial to your online marketing efforts. Blog this on Blogger.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JANUARY 3, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. Social media groups are great ways to connect with others of similar interests. These tips are just the tip of the iceberg on marketing your online content. Blog this on Blogger.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

AUGUST 25, 2010

Blog this on Blogger. Related posts: The Brain Science of Online Persuasion. Is the Social Web Changing How We Write? You can test those notes, see if they occur in other people when you vary the inputs. And it’s this series of notes and tests that give you insight on how to share your next idea. Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 12, 2010

In 2004 I had been working online for 5 years, doing okay, but not really. Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. Blog this on Blogger. The Brain Science of Online Persuasion.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. I wrote about these three big marketing challenges a few days ago, and I’ve blogged about them over the past five years. The social ‘Net gives voice to people.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode.

Ning 100

Ning Digg Buzz Blogger 100