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| Page 1 of 6 | Previous | Next | BIZNOLOGY APRIL 23, 2013  Blogger outreach is more PR than social media Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe. | WEBBIQUITY DECEMBER 6, 2010  How PR and Social Media Can Work Together The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame. | | | | | |
| WEBBIQUITY SEPTEMBER 1, 2010 Best Social PR Guides and Tips of 2010 (So Far) And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service?&# Digg this! Like what? Tweet This! | ANYTHING GOES MARKETING MARCH 8, 2009  Social Media Success Stories Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community. StubleUpon , Digg , Facebook , Blogger , web 2.0 | MARKETING GENIUS BLOG MAY 12, 2010 Do’s And Don’ts Of Building A B2B Community On Twitter Digg this! Tags: Twitter best practices social media B2B Bloggers do's and don'ts Jeremy Victor Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. In the article, we announced that Twitter had been added to the B2Bbloggers.com editorial calendar. These must Do’s are focused on Tweeting. balance is critical. do repeat tweets. | BIZNOLOGY FEBRUARY 12, 2013  Build some social media marketing backbone you big wuss All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village. | | | | | | | |
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WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 25, 2008  Blogger Outreach for PR - Worst Practices
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you. And imagine you're on the phone with a really influential blogger, like. Seth Godin. MORE >> -
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009  Rick Short Explains How to Turn Staff Into Prolific Bloggers
My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. Bloggers are concerned that they can not handle the volume of work required. At that point, priorities usually get re-listed, and bloggers tell ME what it is worth. Bottom line, the bloggers are the experts. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. and Italy. MORE >> -
WRITING ON THE WEB | TUESDAY, AUGUST 24, 2010  Blogger’s Block Strikes Blog Squad…Blogger Bites Back
And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. Much easier to show than tell, and you can clearly see my four favorite resources for breaking bloggers’ block. Blog this on Blogger. Digg this! Blog Publicity – 6 Tips Need to Know BEFORE You Pitch a Blogger. If Your Blog Writing Stinks… Creative Blogger Award from Judy King & Mexico-Insights Blog. How to Become a Daily Blogger. Some days longer. MORE >> -
WRITING ON THE WEB | TUESDAY, NOVEMBER 2, 2010 Search Engine Results: 3 Tips for Savvy Bloggers
Blog this on Blogger. Digg this! No More Geek-Speak: SEO for Smart Bloggers. I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Thank you thank you, Brian Clark of Copyblogger. You’ve saved me from oblivion. At first I thought, an SEO tool? – well, that must be for programmers and geeky types. Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. 5, 2010 at 5 p.m. MORE >> -
WEBBIQUITY | TUESDAY, SEPTEMBER 21, 2010 Content Aggregation: The Future of (B2B and Consumer) Media?
Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. It’s a win-win-win: the company gets increased exposure; potential buyers get a one-stop site where they can read all independent views of the product; and the bloggers writing about it get traffic. Publishers: traditional news organizations are losing clout and their audiences to citizen journalists and bloggers with deep expertise, and industry trade magazines face declining influence due to the explosion in content marketing. Digg this! Paper.li MORE >>
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