Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Blog this on Blogger. Related posts: Content Marketing to a Caveman’s Brain. The Senior Brain: How to Market to Oldies but Goodies… 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

DECEMBER 13, 2010

(Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 29, 2010

What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Blog this on Blogger. Related posts: Content Marketing with Blogs: What Do You Believe?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Blog this on Blogger. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Blog this on Blogger. Don’t believe me? Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Blog this on Blogger. Designed to persuade a defined group of readers. To take one specific action. I know I’ve blogged about this a lot lately. Oh, and I also want to show off my new diagramming tool… Smart Draw.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m I explore more about this in my free online e-book Content Marketing for Online Profits.).

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. Louise Baker ranks online degrees for Zen College Life. She most recently wrote about the best colleges online. Blog this on Blogger. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Share this on del.icio.us.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JULY 12, 2011

Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers. Business Blog Writing and Content Marketing: Come on, light my fire! Search Engine Results: 3 Tips for Savvy Bloggers. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Get Shareaholic.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Blog this on Blogger. Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Let me know how I can help you get better results from your online marketing efforts. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JANUARY 11, 2011

Some bloggers and writers are natural storytellers, some aren’t. Your online content should be no different. Blog this on Blogger. Related posts: Content Marketing Favorites: Telling Stories. Content Marketing with Blogs: What Do You Believe? Studies are stories, in a way. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. Your content needs to be customer-focused. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Blog this on Blogger.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Blog this on Blogger. Related posts: Business Results from Online Content Marketing?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

MAY 16, 2011

A Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!). Blog this on Blogger. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Content Marketing Videos: Speak to Problems First. Tweet This!

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. What can coaches and consultants do then, to provide content that grabs readers’ attention in a way that makes an impact? Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Blog this on Blogger. Related posts: Content Marketing with Videos: Free Webinar. Video Content Marketing: Learn how to create video. Share this on del.icio.us.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. Blog this on Blogger. Share this on Facebook.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Blog this on Blogger. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories. Content Marketing Tips to Get More “Juice&#.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. What are your marketing messages doing to reach your clients’ brains?

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Blog this on Blogger. Share this on Bebo.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. I struggled with my online marketing for years. Blog this on Blogger. Content Marketing Tips: Get Your Stories Straight.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

FEBRUARY 10, 2011

But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. Outsource, I say, get some guest bloggers to fill in.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 11 steps toward a content strategy by Econsultancy.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

JULY 30, 2010

Blog this on Blogger. Video Content Marketing: Learn how to create video. Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I What do you think about the video? I think the folks at iFlashVideo.com did a super job! Subscribe to the comments for this post?

Video Marketing 100

Video Marketing Digg Landing Pages Buzz 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Blog this on Blogger. Related posts: 4 Time-Saving Tips for Social Media Marketing. Click here for more information.

Digg 100

Digg Marketing Management Buzz Blogger 100