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Are B2B marketing bloggers at risk?

Exo B2B

That’s the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. That’s what they say about machine learning… It portends a troubled future for knowledge workers such as bloggers. Companies can use blogs to educate their target audience. So, are they threatened?

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Another is to use influencer marketing tools to identify and reach out to bloggers or other influential content creators with a large following.

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Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study

Outgrow

Customers can access this valuable resource from the comfort of their homes, making it a convenient and accessible solution. Influencers and Beauty Bloggers : Social media influencers and beauty bloggers can incorporate the quiz into their content strategy, offering their followers a personalized skin care experience.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. But, executing flawless events as part of your pharma product launch strategy requires extensive planning, resources, and experience. In either format, provide resources for attendees to actively engage with the content.

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17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

About.com, renamed Dotdash , focused on verticals where it could become a go-to resource for particular audiences. If CMI launched today, there is no way it could compete as a broad education and training site for content marketing. HANDPICKED RELATED CONTENT: How to Differentiate Content in a Crowded Field [Example from Adidas].

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Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

It should convey who you are, services you provide, i.e. how you can help, and differentiate you form the competition. Start with clear, compelling messaging on your homepage that quickly allows a visitor to understand how you can help them and what differentiates you from competitors. Additional Resources.

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Marketing is a Mindset

Ambal's Amusings

Bernie is a podcaster, blogger and frequent speaker on social media trends in business. They want to be educated, enlightened and entertained. Marketers who create "experiences" where buyers can engage with them in fun or interesting ways will differentiate themselves. Recommended Resources. Bernie Borges.