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Are B2B marketing bloggers at risk?

Exo B2B

That’s the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. That’s what they say about machine learning… It portends a troubled future for knowledge workers such as bloggers. Companies can use blogs to educate their target audience. So, are they threatened?

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Another is to use influencer marketing tools to identify and reach out to bloggers or other influential content creators with a large following.

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. The content marketer, meanwhile, focuses more on educating the customer and building trust, playing a bigger long-term role in the consideration and evaluation stages.

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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. There are still differences between PR and marketing.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy. However, chances are that the bulk of your blog articles will focus on long-form educational content geared toward positioning your company as an industry expert and leader.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Set clear objectives : Do you want to raise awareness, educate HCPs about clinical data, gain early adopters, or drive prescriptions? Invite journalists, bloggers, and industry influencers to build awareness.

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17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

If CMI launched today, there is no way it could compete as a broad education and training site for content marketing. That includes your real competitors (who sell your products and services), media companies, bloggers, influencers, and anyone else who covers the niche. What differentiating value do you bring to the table?

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