Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 107

Buyer Personas Copywriting Content Ideal Customer Profiles 107

accelerate agency

MAY 24, 2023

Some essential Google Analytics reports for SEO 20 tips to improve your SEO campaigns using Google Analytics 7 SEO tracking metrics that matter FAQs What is Google Analytics? For instance, if you notice the bounce rate on a particular landing page is high, perhaps the content on that page needs a refresh. That’s what it’s all about.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. Develop Buyer Personas. Take the time to develop detailed buyer personas for each market you’re operating in.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. Create great content that draws people to you. As more and more people find and benefit from your content, your online presence begins to grow. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

B2B Marketing Traction

APRIL 2, 2012

That doesn’t help a business’s (or a blogger’s) credibility. So, you need to plan enough time to write quality content. I also provide some tips for reducing the amount of time spent! Tips for reducing the amount of time each blog post can take. What else can help bloggers be more efficient?

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

SmartBug Media

AUGUST 27, 2020

Bloggers/influencers. Understand Your Ideal Personas. Dive deeply into the personas you’re targeting in order to fully understand where and how they seek desired content—whether from blogs or some other user-generated medium. If you’re looking for additional tips to help, be sure to download our guide below.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Hubspot

APRIL 13, 2016

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. It’s a real ‘teach a blogger to fish’ situation. Put Out the Call.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

accelerate agency

MAY 24, 2021

20 tips to using Google Analytics to improve your SEO strategies. For instance, if you notice the bounce rate on a certain landing page is high, perhaps the content on there needs a refresh? to help you boost your content marketing efforts. 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Writing on the Web

JULY 8, 2015

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion. For example, a persona might include a description of the reviewer such as “A patent attorney,” or “a work-at-home parent,” or, “a daily tennis player.”

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Moz

AUGUST 27, 2019

While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

SmartBug Media

NOVEMBER 6, 2018

For a financial institution, topics could include anything from types of loans to budgeting tips to savings advice and beyond. Popular platforms include HubSpot , WordPress , Wix , Blogger , Tumblr , and Medium , just to name a few. Start by creating your buyer personas. What’s In It For You? Next, it’s time to do some research.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

NuSpark Consulting

MARCH 3, 2016

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Scoop.it

JANUARY 20, 2022

Brand ambassadors are also excellent content creators. Simply put, brand ambassadors are well-known personas. Influencers are celebrities, bloggers, and opinion leaders, who have proved to have knowledge on a specific topic. These are people you hire based on the following criteria: whether their image/voice/content/etc.

eCommerce 84

eCommerce Branding Brand Identity Word of Mouth 84

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

NuSpark Consulting

JULY 13, 2014

Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. The next step is one you’ve probably already done when defining your own content strategy, developing personas. Be as specific as possible when building your personas.

Outreach 100

Outreach Rules Tools Buzz 100

Hubspot

JUNE 24, 2011

What makes content 'remarkable'? Remarkable doesn't mean content is PhD thesis-style, nor is it about how many hours you spend polishing your content. Remarkable content is literally content that will be remarked upon by your audience, so that comes down to adding value to your readers' lives, jobs, or soul.

Planning 28

Planning Paid Search Agency Content Advertising Agencies 28

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Online tipped over the 50% point in late 2008 and has grown every year since. How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Rev

FEBRUARY 1, 2018

When it comes to writing about music, you can’t just choose a simple blogging platform, since it’s entirely likely you’ll be posting not only stellar content, but also music videos and playable audio content, and maybe even interacting with readers using polls and special musical chat rooms. 2 Choose a topic and write well.

Best Practices 60

Best Practices Marketing & Strategy Blogger Guidelines 60

ConvertKit

JUNE 4, 2021

You’ll also learn tips for growing your author platform to sell more books down the road! Develop reader personas. To develop a reader persona, answer the following questions: Who will read your book? Find out where your reader personas hang out online. You just need a way to market your books effectively. Let’s jump in.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

EveryoneSocial

FEBRUARY 16, 2021

Brands work with them to build awareness, promote product launches, answer questions from potential customers, generate content, offer discounts, and encourage sales. They typically rose to fame through the internet and include prominent bloggers, vloggers, podcasters, and social sensations. Brand Fans. Platform Expertise.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Content Marketer of the Year winner.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 315

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 315

Hubspot

MARCH 6, 2017

We are going to answer the following questions and provide marketing tips about promoting your small business: How can I make a website? If you choose to do this, you can use a CMS (content management system) to do so. When it all boils down, Google essnetially tries to find the best piece of content to present to the person searching.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! As a brand, people want to know about your tried-and-true experiences and the tips and tricks you’ve learned along the way. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Hubspot

NOVEMBER 2, 2018

This ultimate guide will cover a basic step-by-step process of creating your own WordPress website as well as a list of tips and tricks to remember while working with WordPress. A custom WordPress theme, whether it’s paid or free , will make your website appealing to your buyer personas as well as ensure it looks professional.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

DivvyHQ

OCTOBER 9, 2018

What are today’s most in-demand content marketing skills? Ambitious and driven content marketers, join us on a journey to professional growth. With this blueprint in hand, let’s explore some of the most critical skills for today’s (and tomorrow’s) well rounded, indispensable content marketing pro. Collaboration.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

Engagio

SEPTEMBER 9, 2020

No need to read through a stack of posts from a dozen bloggers. The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Who is charged with defining actions for key personas, crafting messaging, and creating content?

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Martech Advisor

OCTOBER 1, 2019

To create maximum brand impact, you would have to craft unique, creative, and relevant content. Collaborating with Key Opinion Leaders (KOL) like bloggers, celebrities, influencers, etc. You can advertise and publish sponsored content on this platform. Do you have any special tips this Chinese National Day?

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 47

Webbiquity

FEBRUARY 2, 2015

Identifying the appropriate corporate persona and tone via social media. This way, your content won’t get lost in the sea of tweets and posts. After all, followers don’t want to click-through to product pages from Twitter, but are more than willing to check out interesting news, tips, advice, or guides. Ignoring comments/tweets.

Social Media 100

Social Media Social Marketing Media Business 100

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 6, 2016

A credit union may want to look into whether repositioning its credit card content and offers with more relevant keywords could bring in more qualified traffic. Use it to refresh existing content and build a new topic list. Start publishing content that reflects your potential constituents' new priorities. Never be content.

SEO 74

SEO Tagging Blogger Keywords 74

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Table of Contents.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64