Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. Over the years I’ve worked in personal finance for a variety of media organizations, big and small, established and startup. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. Self-proclaimed as “the spreadsheet-free editorial calendar system,” DivvyHQ lets you “divvy” and conquer your content marketing efforts.

Paid Content 156

Paid Content Social Media Tools Product 156

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Promote your white paper using online press release distribution services.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Content Marketing is now at the forefront of SEO; more so than ever. Linkworthy Content.

SEO 100

SEO Planning Blogger Content Marketing 100

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Social Media 100

Social Media Media Advertising Agencies Word of Mouth 100

Sharpspring

JANUARY 19, 2022

There followed a series of updates, manual penalties and ever-changing rules in Google’s efforts to regulate the link building market. Link building remains the most important (and the most challenging) search engine optimization tactic. Some marketing tactics can really be ruined by the link building aspect of them.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Outgrow

SEPTEMBER 8, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! Best practices and tips for creating SEO content in 2022. Welcome to another episode of Outgrow’s Marketer of the Month.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. Your content is what makes finding you valuable.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Traditional media is no longer the source… socially adept athletes are.

Social Media 133

Social Media Media Blogger Television marketing 133

B2B Memes

JANUARY 29, 2011

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. Increasingly the Internet is a gigantic content farm.

Content 100

Content Press Opt-out Blogger 100

Content Standard

FEBRUARY 1, 2017

” The thought crosses my mind frequently in this era of native advertising. I figured the content was sponsored; it turns out it wasn’t. This is the problem with native ads today. Native ads are reaching the breaking point. Consumers are tiring of content disguised as something it’s not.

Advertisements 40

Advertisements Advertising Mobile Advertising Paid Search Agency 40

seo.co

DECEMBER 18, 2020

Table of Contents. + With the advent of social media, it has become even more easy to build (or destroy) your reputation. There might be negative posts on certain social media about your operation. A brand’s online reputation can win it good press or bad press. The Importance of a Brand’s Online Reputation.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Relevant Blogger Outreach. Social Media. Content Syndication.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Contently

MAY 17, 2016

Members are also responsible for promoting their articles through personal social media channels and organizing one event each at Blogfabrik over the course of the year. Apart from their work for DailyBreadMag, freelancers have the opportunity to work with Blogfabrik’s affiliated agency, Kiosk , for which they’re paid separately. “We

Content 81

Content Press Distribution Ad Agencies 81

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Paid Search Leads. In my experience, this is rare.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Search Engine Optimization (SEO ). Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Adobe Experience Cloud Blog

JANUARY 11, 2013

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Write a press release.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Biznology

JUNE 28, 2013

If you had $1,000 to spend as a marketing challenge, how would you spend it? As a business owner, what would you do with $1,000 to spend on marketing? If you don’t make a plan for your marketing spend, the money will vanish into thin air. Press Releases. Email Marketing. First, Look at Priorities. Blog Posts.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Hubspot

APRIL 21, 2020

Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Do Market Research. Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Image Source.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. You can search for influencers by topic or keyword.

Outreach 98

Outreach Social Media Media CAN-SPAM 98

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. Blogger LinkUp. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. Some started sharing content online before they started the company, and some after. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Valasys

AUGUST 3, 2023

Are you tired of spending countless hours on these essential but time-consuming activities, which could otherwise be invested in crafting winning marketing strategies? Well, what if I told you that there’s a game-changing solution to streamline your SEO efforts and take your digital marketing game to the next level?

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

ConvertKit

JULY 7, 2021

Next, she took a short press trip to Savannah, Georgia. They required fresh content to keep their websites and social media platforms alive—and keep their businesses from falling apart. ” So I was just pitching myself so much because I knew people needed content and ideas about pivoting. Social media is so variable.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? And guess what? Consider a company like Kodak.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Content Standard

APRIL 28, 2017

I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. My hard work had paid off. It’s a reputable source of marketing content! It’s just a side project for the folks in marketing.) Until, of course, my husband burst my bubble. amateurism.

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Magisto

OCTOBER 6, 2019

You must be “notable” and to appear on various websites and news articles when google-searched. In addition – your profile can’t contain links to your other social media accounts. Instagram’s definition is “a well-known, highly searched for person, brand, or entity. Well, it depends. I’m eligible?”

Cross-Selling 63

Cross-Selling Profiling FAQ Paid Search Agency 63

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. E-Media Summit -->. ADVERTISEMENT. ); ); ); Home » Blogs » B2B.

B to B 40

B to B Paid Content Social Media CMS Development 40

ClearVoice

OCTOBER 25, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. Month 2: Create your content strategy.

Ad Building 88

Ad Building Work Management Guidelines Social Media 88