KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. Start With a Buyer Persona. Create buyer personas to guarantee that your attempts to improve your search engine position provide a favorable ROI.

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Google ). Search Engine Watch ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

BuzzSumo

JULY 7, 2019

Evergreen content is arguably the most important type you can create. As the name suggests, evergreen isn’t just popular content. It’s the kind of content that remains popular for years and years at a time. 4 Ways to Create Popular Content by Leveraging Data. 4 Ways to Create Popular Content by Leveraging Data.

Tips 98

Tips Allocation Content Paid Search Agency 98

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. Users from around the world could enter specific search terms into a search engine and, if their intent matched your keywords, they'd land on your site. This helps relevant content show up for specific searches.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Just 55% use Google+.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Moz

AUGUST 27, 2019

While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. Not at all!

Keywords 71

Keywords Blogger RSS Opt-out 71

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

MARCH 6, 2017

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. What is blogging? Email tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Relevant Blogger Outreach. Here we go: Website. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

SmartBug Media

NOVEMBER 6, 2018

To keep it simple, organic traffic is unpaid traffic that comes from search engines. Let’s say you work for a credit union, and a potential member types the phrase, “credit unions versus banks,” into a search engine (Google, Bing, Yahoo, and so forth). Start by creating your buyer personas.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

NuSpark Consulting

JULY 13, 2014

Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools.

Outreach 100

Outreach Rules Tools Buzz 100

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. Blog posts allow you to rank on search engines for a variety of keywords.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. printed phone books and newspaper classifieds) media for the majority of commercial searches.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hinge Marketing

OCTOBER 30, 2015

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level.

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105

Hubspot

NOVEMBER 2, 2018

An example of a popular hosting provider is WP Engine , which you can learn more about here. Source : WP Engine. Now that you have your domain set up and WordPress installed, we need to set up your “Primary Domain” within WordPress so your visitors are actually sent to your website when they search your URL. Source : WordPress.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Adobe Experience Cloud Blog

JUNE 20, 2016

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Hubspot

MARCH 13, 2012

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Are you trying to rank in search for a particular keyword ?

Blogger 28

Blogger Guidelines Work Management Lead Ranking 28

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 72

Paid Content Brand Identity Branding Lead Ranking 72

Biznology

JUNE 20, 2013

Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. For example, this site wanted off-the-cuff writing so I tried to break away from formality – this is the main pitch from one of my personas.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. Expand your reach with gated content. Here’s how.

Budget Programs 351

Budget Programs CMS Development Content Marketing Industry CMS 351

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JUNE 20, 2018

Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. Segment your email lists by buyer persona. Use varying types of email subscriptions to send more targeted content to specific segments of your marketing personas.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? Outlining your personas is a vital part of planning your social media presence. What motivates them?

Social Media 28

Social Media Planning Media Buyer Personas 28

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.”

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Table of Contents.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Hubspot

FEBRUARY 6, 2012

It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads , it can help extend your online footprint as a thought leader, and the list goes on. Now, that content is getting exposed to 5,000 additional people who weren't directly following you.

Social Media 28

Social Media Buy Media Buyer Personas 28