Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

EveryoneSocial

AUGUST 13, 2018

Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news and industry trends. Yes, thought leadership is an effective way to build reputation, awareness, and even SEO power and personal brand. Let me explain.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Sales Engine

APRIL 14, 2016

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In But we also have so many more media outlets now to work with including the bloggers.” They’re all becoming media that we’re interested in.”.

B2B 168

B2B Blogger Content Public Relations 168

Martech

NOVEMBER 29, 2021

A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink.

Link Building 109

Link Building Work Management Marketing Management Service 109

Biznology

FEBRUARY 13, 2018

” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. One almost never thrives without the other. Online, you’re never the lone beauty in the hotel lounge. 50’s a fail.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. It Humanizes Your Company If you properly engage in people-powered marketing, you’ll end up showcasing individuals within your company as opposed to the company as a whole (highlight to tweet). Here’s how.

Thought Leadership 165

Thought Leadership Work Management Marketing Management Brand Identity 165

seo.co

DECEMBER 18, 2020

Research shows that 92 percent of people hesitate to do business with a company that has less than four stars on Google. An impressive 84 percent say online reviews are just as trustworthy as personal recommendations. Did you know that 97 percent of companies say online reputation management is important to their business?

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Onalytica B2B

FEBRUARY 20, 2017

For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. Who’s the most influential person in that field? Companies like Onalytica can do this with much more robust methodologies, greater consistency and real insight.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

AUGUST 31, 2015

We would have a dialogue about what interested me and how the company could help me do my work. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. After brief introductions, the CEO began talking.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. A few even pointed out advantages that brands had over media companies. Here’s what the writers had to say.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Having a lot of Twitter followers or a “large” blog readership doesn’t inherently make a person influential in any way. Of course not.

Outreach 158

Outreach Blogger Top of Funnel Skype 158

ClearVoice

OCTOBER 11, 2019

“As consumer publications dwindle and go out of business, there’s going to be more and more branded content. Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC. Absolutely.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Find a way to relate the legislation to your own industry and company specifically, and you may bring in new readers in the process. What does your company do better than any other? Your personal life. Your competitors.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It allows people to connect to people and not just brands or companies. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. Blogs with a lot of personality are always entertaining, and EAT24 does an amazing job of not holding theirs back. (.At Check ''em out, and let us know if you have other favorites in the comments!

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! 1) Having NO Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success?

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. That’s evident from Fortune 50 companies all the way down to mom and pop shops.

Communities 157

Communities Facebook Brand Identity Branding 157

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically).

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Hubspot

JUNE 2, 2011

Blogger outreach. You want to capture that person from social media and get them into your marketing funnel by getting them to give you permission to talk to them in their inbox. Blogger Outreach. PR companies need to get familiar with what a blog is about and pitch content or ideas that fall into that window.

Blogger 28

Blogger Social Media Outreach Media 28

Buzz Marketing for Technology

JUNE 27, 2008

Turn Gmail Into Your Personal Nerve Center. With its gobs of storage, speed and tremendous search/tagging capabilities , you can transform it into a personal nerve center thats available from any computer or mobile device. How to turn Gmail into a massive personal database (Gmail + the Google Toolbar). gigabytes of storage.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Alicia Arenas. AliciaSanera. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Case Studies.

Press 85

Press Digital Asset Management PR Case Studies 85

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. How will marketing change and what role will brands and consumer play?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? This is the reality for most salespeople.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. One of the more interesting features is the ability to search for salaries paid at a specific company. United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. I want authentic coverage for my client that hits on a personal note with actual people. was as easy as two letters: PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. I’m delighted to tell them that it all started with my blog. His Professional Marketing Blog is good too.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120