|
|
310 Articles match "Blogger","Companies"
The Latest from the B2B Marketing Community
|
Thursday, March 11, 2010
Viral leverage: Your customers and prospects trust independent experts far more than company spokespeople, as Edelman's Trust Barometer shows every year, and gaining their support is far more likely to trigger social media sharing than anything you do directly. Identifying and reaching out constructively to the new influencers in your markets (bloggers, analysts, community managers, etc.) As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way.
|
|
Tuesday, March 9, 2010
Feedburner to the rescue! FeedBurner is another one of those incredible services provided by Google (ok, they bought the original company, but they've made great improvements). By default your Blogger feed URL will look like http://YOURWEBSITEURL/feeds/posts/default or you can grab the URL by looking for a symbol in your layout and grabbing the URL that it links to. Once you've "burned" your blog's feed you'll be asked to give it a title (to be used for display purposes so give it a proper and complete name), as well as the ability to customize the new feed URL address.
|
|
Sunday, March 7, 2010
But last week might have been his biggest buzz-killer when he revealed he charges $22,000 for a day of his services and then subsequently posted (and dropped) an appeal for un-paid interns for his company.
I’m probably the most capitalist, business-driven blogger out here. In one video from last summer, he literally screamed at an audience “This is NOT It’s uncommon to see much written about individual personalities on the social web — in fact it’s taboo. However, it’s important to occasionally look at Chris Brogan as a living social media
|
|
The Best from the B2B Marketing Community
|
•
Thursday, September 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR . highlighted a good pitch and more pointers for bad pitches .
Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger I had been updating my original post with any posting that I came upon regarding this topic.
|
|
•
Friday, June 27, 2008
Contact
« Free Personal Branding Teleseminar by A Brand You World Summit
9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) »
Tuesday 13 Nov 2007
50 Habits of a Highly Effective Blogger
met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging,
|
|
•
Tuesday, June 30, 2009
Submit guest post ideas to rburnes[at]hubspot[dot]com. Popular Posts Why Your Business Blog Shouldnt Be on BlogSpot.com 7 Signs You Should Run Screaming From An SEO Consultant How to Convince a CEO to Enter 21st Century Internet Marketing Why Your Business Must Be on the First Page of Google 8 Marketing Tips From An Olympic Gold Medalist 7 Beginner Blogger Blunders and How To Avoid Them Browse by Tag #ims (2) #IMS08 (5) advertising (16) alexa (2) analysis (2) analytics (7) article marketing
|
|
•
Wednesday, January 28, 2009
Blogger Social 2008
In this fifth installment, I discuss blogger relations.
“Blogger Blogger Outreach”
Bloggers are writing to communicate their distinct perspective on a topic. I’ve reviewed what I wrote and updated based on what I’ve learned This is the fifth post in a 6 part series on how I using social media. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
|
|
•
Friday, January 18, 2008
This post is about corporate public relations and understanding bloggers.
One of those people who believes this image is suggestive is also a blogger, Amy Jussel . By responding to concern about the billboard with that statement, the issue shifted from a tiny ember (concern over the image) to a burning torch (a blogger scorned). OK, here’s the picture, literally: This is the picture from a billboard ad from the Target Corporation .
Some people, namely Flickr user Bennett4Senate, suggested that this image is suggestive.
|
|
•
Sunday, March 8, 2009
In today’s economy, many companies are limiting travel in order to save a few bucks. Now to get down to work. I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. If you’re a manager or higher up, get others in your company to use it as well. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this?
|
|
•
Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you . Second, here are 6 practices to avoid. 1.
|
|
•
Wednesday, July 16, 2008
Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly . As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. It's also helpful to provide bloggers with useful assets such as images, video, audio and research findings (with original source links if it's not your own material) that they can incorporate Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media.
|
|
•
Monday, June 22, 2009
hellip; Read more… Stuart Rothwell | May 27th, 2009 | no comments Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards We’ve just learned (and are delighted) that our recent content and social media engagement work work with ShipServ has been shortlisted for the Best Business-to-Business Campaign category at this New… Read more… Stan Woods | May 14th, 2009 | 2 comments B2B Bloggers and Influence: Part I Nothing - not even a finger buffet served on two separate tables
|
|
•
Tuesday, October 6, 2009
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++
(Read time = ~3 minutes) Following on its last May promise to further clarify Fair Trade Commission guidelines regarding disclosure rules and paid endorsements/testimonials, the FTC Monday issued notice of changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising , calling out behavior specific to blogger engagements
|
|