KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JANUARY 24, 2013

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vision Edge Marketing

FEBRUARY 25, 2014

Chris says, “The simplest answer is that public relations is about communicating your messages to and with members of the press (and some PR firms include bloggers as well) to spread information or news. ” We’ll leave it to you to tweet with Chris on how you feel about this explanation!

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media. Cheryl is a syndicated blogger. Tony Zambito @TonyZambito.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media. Cheryl is a syndicated blogger. Tony Zambito @TonyZambito.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Biznology

JULY 17, 2018

However, in many ways, you–influencer marketing professional–are the broker between the client, the brand, the CFO, the CMO, and the online influencers. Wouldn’t that be a PR disaster? And, I can’t say it enough: $250/post is just the starting fee for neophytes and beginners–baby bloggers.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Paul Gillin

JULY 15, 2011

The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. Read more and comment on The CMO Site. Read more and comment on The CMO Site. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Contently

APRIL 21, 2016

Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” It might seem strange at first, but why couldn’t bloggers use this same system? But a minimal tweak could change that.

Thought Leadership 97

Thought Leadership Ethics Opinions Paper 97

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

MLT Creative

MAY 17, 2010

Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. HowellMarketing - The hostess with the most, Amy is the principal of a Memphis based marketing, PR and social media agency. Cick here to follow this list.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. alone boasts approximately 32 million bloggers as of 2022. OrbitMedia) Bloggers using 7 or more images per post are 2.3

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

APRIL 26, 2010

101 Tips from 50 Small Business Bloggers by Open Forum. A CMO’s guide to picking the right market research by iMedia Connection. Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Web Strategy in 2010 by baekdal.com.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

AUGUST 4, 2014

of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. HubSpot’s CMO Mike Volpe created a primer to get you started. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

MLT Creative

OCTOBER 28, 2010

@MaryFlaherty Massachusetts-based Mary Flaherty provides a creative perspective on B2B marketing, and she’s a talented writer and PR expert. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). He’s also a CMO to go. A blogger, B2B marketing consultant and social media pro.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Keeping a Closer Eye on Content ROI – CMO Council.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

AUGUST 2, 2012

” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

JANUARY 7, 2014

4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. 9) Sales / Marketing Executives (CSO/CMO). Are you a blogger?

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Hubspot

SEPTEMBER 15, 2014

He’s an avid blogger who uses his posts to help populate his other social feeds. It’s not all that uncommon to have a PR, social media, or marketing practitioner assist a c-level leader in keeping their social media feeds populated. Mike Volpe , CMO, HubSpot. 1) Kill Multiple Birds With One Stone.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Zoominfo

SEPTEMBER 17, 2018

In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. The Blogging Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. Listen here. Ask Amanda About Marketing. Listen here. Marketing School.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Martech Advisor

OCTOBER 18, 2019

Earned media is the result of the brand doing something noteworthy from the PR perspective or making its customers go wow! A journalist, blogger, or customer can talk about their experience of using your products/services. For instance, two tech bloggers can have two different sets of audiences. Types of Earned Media.

Practices 43

Practices Examples WOM Media 43

Hubspot

JUNE 25, 2012

Blogger Problems. Needless to say, the blogging team received a prompt email from our CMO, and some "recommendations" on how to avoid that type of problem in the future. Those who have worked in the news or PR industries probably know about the concept of an embargo. And hey, if you haven't been there yet. just you wait ;-).

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

WebMarketCentral

MARCH 5, 2008

Quoting Tim Mapes, CMO of Delta Airlines, Estrin notes that such approaches do entail risk: "big ideas often require big failures. If you have 10 big ideas, eight of them are probably going to be absolute failures. What's the Deal with All the Boring Voicemail Greetings? Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Convince & Convert

JUNE 15, 2010

4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

DECEMBER 30, 2013

To PR professionals? To bloggers? The metrics that will make your CMO love you by iMedia Connection. What are the trends over time? Which content seemed to make visitors stick—and which pages drove them away? Which metrics are most important to business executives?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

KoMarketing Associates

MAY 2, 2017

— B2B CMO Insights (@b2bcmoinsights) April 21, 2017. Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Have them post about your software, products, or services on the platforms your target audiences uses most.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141