KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Notice the flow of information being presented. Journalists and bloggers often times have slightly different end goals in terms of audience targeting.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. The Future Buzz. Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Hubspot

SEPTEMBER 5, 2019

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Scroll down for a successful word of mouth marketing example. To which news outlets do they flock for information?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. For example, del.icio.us, used with judicious tagging, is a very powerful tool.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Not convinced? Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media 104

Social Media Stats Software Social Marketing 104

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach. Post on Google Buzz. It’s a virtuous circle that looks something like this.

PR 100

PR Social Media Media Blogger 100

NuSpark Consulting

JULY 13, 2014

First, type in your industry, for example, “social media marketing.” It also helps you to build relationships with the influencers in your industry. • BlogDash – [link] - Blogdash helps you to organize and publish content then search and find specific bloggers using keyword search.

Outreach 100

Outreach Rules Tools Buzz 100

Scoop.it

AUGUST 31, 2021

While SEO copywriting is about keywords, search intent, content usability, and delivering value, three certain types of words exist that can transform dull yet informative texts into engaging and persuasive content assets compelling readers to take action. Let’s take a piece out of Winston Churchill’s speech as an example.

Content 74

Content Copywriting Trigger Marketing Curation 74

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Tease information on your website and social media, through event emails to your mailing list, and at other industry events you attend. Generate media buzz. Pitch reporter meetups or exclusives with company leaders.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Online Marketing Institute

JANUARY 4, 2011

Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information. It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. Brainstorm a Cool Topic Idea Your post idea is crucial.

Blogger 40

Blogger Adsense Twitter Buzz 40

Navigate the Channel

MAY 24, 2023

You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) Their quote should add information, not “excitement.” For an academic look at the innovator-to-laggard scale, see this theory unfold in information from the University of Oklahoma.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Because someone who sells social media buzz monitoring software says so? He blogs at [link].

Sales Management 120

Sales Management Social Media Work Management Process 120

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. Your audience is looking for information. Text-based articles are the foundation of almost every content marketing program,” he says.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

APRIL 13, 2020

So, now that you know some ways you can get more eyes on your Story, let's look at some examples of how you can keep them using the Swipe Up feature. Examples of Brands That Include Links in Stories. As a health food blogger and fitness influencer, Maddie Lymburner has a lot of content she can share on her Instagram Stories.

Brand Identity 101

Brand Identity Branding Paid Search Agency Newsletter 101

Writing on the Web

JANUARY 11, 2011

In another study, when information was labeled as fact, it was subjected to critical analysis. Apparently humans have a tendency to want to make factual information wrong, compared with information labeled as a story, which people accept more easily. A deeply personal story (a tragedy, a rags-to-riches example).

Content Marketing 100

Content Marketing Digg Storytelling Content 100

BuzzSumo

MAY 9, 2019

For inspiration for your own content, let’s break down each type and look at examples from our top pieces on the Write Blog. In this post, I discuss an original concept I came up with, the “content differentiation factor”, including a definition, examples, and how to find your own CDF. Leads Backlinks New subscribers And more.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

ConvertKit

JULY 15, 2020

For online creators and business owners, they're a valuable tool for everything from brand education and marketing to researching your market and creating launch buzz. An example Poll sticker on Instagram. A few examples of Instagram Story poll questions you could ask: Do you enjoy X? An example Question sticker on Instagram.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Hubspot

APRIL 13, 2020

So, now that you know some ways you can get more eyes on your Story, let's look at some examples of how you can keep them using the Swipe Up feature. Examples of Brands That Include Links in Stories. As a health food blogger and fitness influencer, Maddie Lymburner has a lot of content she can share on her Instagram Stories.

Brand Identity 96

Brand Identity Branding Paid Search Agency Newsletter 96

Webbiquity

SEPTEMBER 13, 2010

Here are seven tips for a healthy blog and a happy blogger. Provide contact information. You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Post on Google Buzz. Post regularly. Tweet This!

Digg 100

Digg Blogger Broadcasting Buzz 100

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Here's an example of a page that is well optimized for local search. If you are a franchise, for example, it's crucial to tell users you have multiple locations. Be a guest blogger, talk to and about (positively, of course!) Source: comScore ). Source: Kelsey Group ).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. For example, writing on the web can have several objectives , besides making a sale. Blog this on Blogger.

Buzz 100

Buzz Content Digg Rules 100

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Writing on the Web

MARCH 31, 2011

I am giving you an example of this here. I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. Content curation is a relatively new term, and is key to always providing fresh information that interests your audience. Blog this on Blogger.

Curation 100

Curation Digg Content Buzz 100

ConvertKit

JUNE 4, 2021

With each social share, they can generate buzz and sales, and there’s no reason why you can’t get in on the action. Here are some examples: Offer to be a guest on their podcast. Here’s an example of a pitch that follows the above formula: Hi Amanda, My name is Dana and I've been an avid reader of your blog for a couple of years now.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Writing on the Web

JULY 19, 2010

As a result, the audience gets drowned in data, images, peripheral information, and confused about the message. Too much information only confuses and dilutes the message. Provide stories, examples, client testimonials, social proof. Blog this on Blogger. Post on Google Buzz. Provide 3-5 tips, toward a solution.

Process 100

Process Ning Digg Content 100

Hubspot

JUNE 7, 2021

A March 1 announcement from Instagram explained, "In the past year, special moments have happened on Live, including informational talks about science and COVID-19 guidelines , interviews with celebrities and record-breaking rap battles. Takeaways for Marketers.

Social Media 97

Social Media Social Marketing Media Planning 97

Writing on the Web

DECEMBER 9, 2010

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. For example: Take a 300-word blog post, write an introduction, a conclusion and make it into a stand alone article of 450-500 words you can submit to article directories.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

DECEMBER 1, 2010

By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. In fact, if your law firm changes its name – due to a loss or gain of a partner, for example – remember to change the firm name throughout your profile.).

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. I’m racking my brain and finding it quite difficult to come up with any good examples. Introducing the new buyer This is not new information.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JUNE 15, 2010

It is about sharing worthwhile information with others and learning from the worthwhile information they share. Blog this on Blogger. Post on Google Buzz. You can follow all kinds of people with a simple click. • Because tweets are a maximum of 140 characters (not words) people have to keep their updates short.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Stories of clients/cases/examples. Blog this on Blogger. Post on Google Buzz. A similar hierarchy of emotional values exists. Faces of people enjoying the offer. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. Do you show them examples of results from your work? Blog this on Blogger. Post on Google Buzz. Think about it. testimonials. analyst support. proof points&#.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Blog this on Blogger. Post on Google Buzz. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. Share this on Facebook.

Content Marketing 100

Content Marketing Work Management Digg Content 100