Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

EMagine B2B Blog

JUNE 13, 2013

Lee Odden is one of my favorite bloggers (and not just because we share a first name!)In Learn about how to assess social media channels to determine which work best for your business. 3 Reasons B2B Marketers Should Not Use Microsites. Because it still works, and in some cases it gives better results than everything else.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 12, 2010

So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

SnapApp

NOVEMBER 14, 2011

From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Landing Page. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. Another item that belongs on our list is affiliate marketing.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. What a bunch of crap.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

EMagine B2B Blog

MARCH 5, 2019

This is an example of generic schema available for a local business: When used within a website, this local schema is presented with structured data to produce the following example in search results: Schema.org provides a web of documentation for exploring what is available and what can be used within websites. .” Local businesses.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. These needn't be dense prose, just bullet points. This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. DH: We run listening reports and do outreach to provide the correct information.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. We collect every blogger who has ever had a thematic interest in our customers.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Albacross

JANUARY 17, 2020

It allows you to discover who the right people in a business are, what their role is and what their email address is. It makes it fast and easy for sales reps to produce proposals that look really good, reflect well on the brand, and help close more business. It has massive business celebrities as well as no names.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Hinge Marketing

MAY 5, 2016

Be sure you understand the target audiences you want to influence, including potential clients, key influencers (such as journalists, bloggers, opinion leaders), and other professionals who may become a source of referrals. Dedicated website or microsite. But it is best to start off by focusing on what you currently know. Blog posts.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

Content Marketing Institute

MARCH 15, 2018

But do you know about some of its key features for businesses? This option is available for business accounts with over 10,000 followers. The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Live stories and live video replay.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

B2B Marketing Zone Posts

MAY 3, 2010

Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. But it’s not enough just to support bloggers. Which was an interesting statistic no doubt for many of us in business today. Linkedin (83).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Kapost

MAY 26, 2016

Its purpose is to act as a non-biased resource to help business owners and decision makers find the right cloud-based solutions for their business. When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. But the benefit is two-fold.

Microsite 74

Microsite Link Building SEO Ad Building 74

Webbiquity

FEBRUARY 21, 2017

It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Showcase reviews: Maximize Social Business (Drive).

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Your primary website shouldn’t be your only web property.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Content Marketing Institute

OCTOBER 24, 2017

One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Webbiquity

FEBRUARY 24, 2015

Among the specific research findings here are the top SEO challenges businesses face: “41% find link building one of the more difficult strategies, and 39% call out keyword research management as a close second. ” SEO Tutorial. The Ultimate Guide to Enterprise SEO by SERPs.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

JULY 21, 2015

Scenario 1: You run an accounting firm that specializes in tax preparation, and business was lagging this year. Scenario 2: You're Director of Marketing for an agency that specializes in design solutions for small businesses. Why Businesses Need a Content Marketing Strategy. Here are some scenarios to demonstrate the mechanics.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

Share your latest adventures with your audience to show your business is made of humans who are dedicated to making their lives even better every single day. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Share your latest adventures with your audience to show your business is made of humans who are dedicated to making their lives even better every single day. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Biznology

APRIL 23, 2013

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And people are suspicious and busy. And it works.

Blogger 80

Blogger Outreach Social Media PR 80