Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Business email address Subscribe Processing. Business email address Subscribe Processing. In your inbox.

Work Management 91

Work Management Brand Identity Branding Marketing Management 91

Webbiquity

AUGUST 18, 2020

Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

FEBRUARY 7, 2024

That first company wound up going out of business. We’d get brought in to help, whether it was for a microsite or a larger project. Business email address Subscribe Processing. It really taught me about this intersection of, back then, UX and marketing and technology. And I think I’ve taken that with me the rest of my career.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 104

xiQ

JANUARY 12, 2022

Small Business Grid® Report for Sales Intelligence. Instasites (microsites designed for individualized experiences). We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. xiQ won High Performer in 3 categories of Sales Intelligence.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Instasites (microsites designed for individualized experiences).

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Customer Experience Matrix

MAY 12, 2015

This is especially important for businesses that pay commissions to the customer’s original salesperson. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. So, freelancers, why aren’t you using them in your new business efforts ? freelancing Click To Tweet.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. COVID-19 forced many businesses to start operating online, and since then we've seen a huge spike in online buyer interest that has steadily increased over the past two months.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Martech

JULY 11, 2022

HubSpot’s been busy, but we’re betting you’ve got vacation on your mind. The offer is especially attractive if you’re building a site or microsite on a different domain. Here’s what you need to know about the June releases. Details are below: Launching a new site? HubSpot wants you! iOS 15 really messed with open rates.

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Biznology

MAY 16, 2018

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. Also, executives love to see 30/60/90 plans for work to be done so they can understand when they can start getting the business benefits from the work.

Design 163

Design Work Management Marketing Management Microsite 163

Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. How COVID-19 Impacted Businesses in Q2. Buyer Interest.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

PathFactory

MAY 2, 2022

Leveraging marketing content and the buying signals provided by PathFactory for Revenue Enablement is a game-changer for our sales and business development teams,” said Brad Gillespie, Vice President and GM of Consulting at Cvent. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

ClickDimensions

APRIL 16, 2020

Or perhaps you a marketer for a retail or hospitality business with physical locations, and nearly everything has changed. But how do you alter your marketing plans effectively when business conditions are in a constant state of flux as the pandemic evolves? How do you balance the near-term with long-term goals? Re-examine your budget.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The ROI Guy

MARCH 13, 2010

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Microsite 40

Microsite ROI Features Tools 40

SendX

MAY 30, 2019

Existing customers spend 67% more money on your business than new customers. Albeit, in this case, you want to craft your email series to drive word of mouth marketing for your business. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Yes, your campaign can start small.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. When I first saw the microsite, I was blown away. Images play an increasingly important role in today’s content marketing approach.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

xiQ

MARCH 26, 2020

Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. . Build portals or microsites to connect with your clients. Let’s evaluate what this means for B2B Sales and Marketing.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Buffer

NOVEMBER 22, 2022

The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Tori didn’t become the owner of a multi-million dollar business in one sitting – it was compounded effort that helped her build her business and community. Get started today !

Rules 112

Rules Personalization Brand Identity Branding 112

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Content Marketing Institute

MAY 22, 2018

But it takes a particularly “sticky” business to find a fun way to do it. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Pre-produced video: Don’t Say Velcro, Say VELCRO®. Content hubs: Capital Ideas.

Content Marketing 101

Content Marketing Microsite Planning Paid Search Agency 101

Salesforce Marketing Cloud

DECEMBER 7, 2022

The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. Frame the solutions in the language of the prospect’s business. We synthesize insights throughout discovery, combining business, technical, and human elements. Our 11 Best Business Podcasts of 2022.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., When you create a profile for your brand, product, or service on a review site, you’re effectively building out a webpage that has to describe your business using limited space. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

xiQ

MARCH 26, 2020

Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. . Build portals or microsites to connect with your clients. Let’s evaluate what this means for B2B Sales and Marketing.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Instasites (microsites designed for individualized experiences).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Litmus

FEBRUARY 21, 2022

From an outbound point of view, have procedures to ensure touchpoints are consistent so that customers aren’t getting duplicate messages from different parts of your business. Ensure you’re giving your team’s different business units the opportunity to build awareness with your prospects.

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

SmartBug Media

DECEMBER 27, 2021

As a business leader, she has been surprised to find that her biggest key performance indicator (KPI) is now her meeting calendar. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. But how do you get people to fall in love with your blog in the first place?

Design 101

Design Examples Best Practices Microsite 101

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

Seismic

NOVEMBER 7, 2022

The Forrester report tells us that, “features and integrations that were once considered distinctive are now standard” which we believe describes what we have seen over and over again since we opened our doors for business 12 years ago. Enablement has exploded in terms of.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Convince & Convert

NOVEMBER 17, 2015

You probably believe this, as the importance of “customer experience” is in the lips of every consultant, and in the pages of every business publication. But every time you interact with a business of any type, you have an idea or an inkling of how that intersection will go. But what does it really mean?

Microsite 167

Microsite Trust Marketing Pricing Price 167

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Find out how to make landing pages work harder and increase conversion rates.

Landing Pages 100

Landing Pages Design Microsite Tips 100