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How to Create Email Campaigns That Generate Word of Mouth

SendX

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They availed their invites-only Pin-It-Forward campaign through influential bloggers.

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

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Murphy's Laws of High Tech Copywriting

WriteSpark

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. Corollary: Your marketing people will automatically dismiss anything written by your engineers.

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Murphy's Laws of High Tech Copywriting

WriteSpark

A blogger will trip you up with questions about capabilities in a product that you never even knew existed. Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. Corollary: Your marketing people will automatically dismiss anything written by your engineers.

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17 of the Best Examples of Beautiful Blog Design

Hubspot

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. According to a recent U.K.

Design 101
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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Blog this on Blogger. Is Your White Paper a Sales Pitch in Disguise? Share this on del.icio.us.

Paper 100