markempa

AUGUST 27, 2009

I was recently asked for some of my best tips on lead generation to include in “101 Tips from 50 Small Business Bloggers.” The blog appeared in Open Forum’s Idea Hub, a virtual ‘trading post’ of ideas and insights from industry experts and business owners. The response was so overwhelming I wanted to share it with you. 

Blogger 120

Blogger Tips Leads Lead 120

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. Want more SEO statistics ? million in 2020.

Statistics 93

Statistics Paid Content Stats Blogger 93

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. While social media is great, it’s also limiting.

Small Business Marketing 104

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 104

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. All you need is a plan, a lot of persistence, and some patience. This ultimate guide will walk you through planning your online business from just a dream to launching and growing.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. This can help small business owners save a lot of time and resources. Let’s go over how to choose the best marketing automation software for your business.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SmartBug Media

JULY 28, 2020

Guest author Allan Dibs a marketer at Success Wise and the best-selling author of the of The 1-Page Marketing Plan. To build a successful business rapidly in 2020, you need a plan. You need to know who your target market is, what media they consume, and, most importantly, what message would make them act immediately.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. A key element in optimizing trade show participation is proper advance planning. The budget needs to be comprehensive for each trade show you plan on attending. Guest post by Jessica Kane. Four Months Out.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Use Social Media Platforms to Your Advantage. Make updating your site part of your routine to keep clients engaged and informed.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Guest post by Ron Stefanski. Image credit: Nathan Dumlao on Unsplash.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. 36% publish one post per month or less.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Because of these advantages, digital products are a great way to start your own small business. Digital products are a useful lead generation strategy for service-based businesses.

Examples 91

Examples Product Work Management Marketing Management 91

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? By looking at how each platform could serve your business needs best. Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services.

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. Four Seasons cleverly invites some of the world’s top travel and lifestyle bloggers to contribute to its content. Quick Takeaways. SPARK by ADP.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

B2B Marketing Traction

DECEMBER 30, 2013

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Social Media/Web 2.0

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Stevens & Tate

MAY 13, 2022

Community and Social Media. When it comes to social media , it is important to engage, grow and leverage the audience. Some ways to grow your social media audience include providing an incentive (gift card), reaching out to the offline community, asking the right questions, and finding people who are advocating your brand already.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Optinmonster

JANUARY 14, 2024

Whether you’re a marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial. 50% of bloggers now utilize AI tools to enhance their content creation process. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

GreenRope

DECEMBER 3, 2021

The Small Business Owner's Guide to Data Analytics. Big Data tools are currently gaining popularity in various industries as they provide valuable information to any kind of business. So why is Big Data so important for small businesses? Increase the business performance. What Is Big Data? Save more investments.

Small Business Marketing 52

Small Business Marketing Analytics Business Analysis 52

Hubspot

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Why do I need social media accounts? Social media accounts. Email tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Post on Social Media. Useful for optimizing content for search.

Paid Content 117

Paid Content Traffic RSS Blogger 117

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona. Conclusion .

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Hinge Marketing

MAY 28, 2014

Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand. On the other hand, PR focuses on awareness, building relationships with stakeholders, and having a presence in social media and in the traditional press.

PR 48

PR Blogger Top of Funnel Planning 48

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Outreach 158

Outreach Blogger Brand Identity Branding 158

Brandpoint

JULY 26, 2019

Event marketing can be an incredibly beneficial piece of your content marketing strategy puzzle, but you gotta make sure you know exactly what your plans are when you head into the exhibition center for the day. Think of your long- and short-term business goals. Any specific messaging to use in conversations and on social media ?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

ConvertKit

JULY 15, 2020

For online creators and business owners, they're a valuable tool for everything from brand education and marketing to researching your market and creating launch buzz. Over 60% of businesses on Instagram Stories use interactive Stickers like hashtags , @mentions, or polls every month. What's better: cupcakes or donuts?

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. About half of businesses outsource some content marketing. Most marketers used paid media to fuel owned media. 9% dedicate a team of 6 or more. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

SmartBug Media

SEPTEMBER 14, 2023

As a business leader, you’ve probably experienced feeling “stuck” with a catalog full of sellable items that just aren’t moving. Despite all that planning, unfortunately—and it seems all too often—we can miscalculate and wind up with dreaded overstock inventory. Experiment with selling options. Leverage your connections.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. SMS Marketing: Do you plan to also send SMS marketing messages ? Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61