Writing on the Web

OCTOBER 21, 2015

How to Make Money Indirectly from a Business Blog. A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. It reverses the client chase.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Hubspot

JUNE 16, 2020

Conduct keyword research. Optimizing your blog for SEO shouldn't be the extent of how you're using SEO for your blog. SEO can help inform better business decisions, including better blog topic development. This happens through keyword research. Include tags — Tags are keywords that describe a post.

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Your blog is your place to be YOU; to be a real person. Social Media.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MAY 6, 2020

While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Further, barely half (53%) of marketers say blogging is their top content marketing priority. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. Wrap Up.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur!

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Lincoln Murphy. David Skok. Jason Lemkin. Dave Kellog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. First, let''s get on the same page about what a blog is.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Blogs (62%). 5 Business Blogging Statistics and Facts. Want to know more? 22 Content Marketing Facts and Statistics.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? If blogging will be part of your strategy, get started now! For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Hubspot

MARCH 13, 2012

That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

DECEMBER 10, 2010

In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Figure out which keywords you would like to rank high for and concentrate on creating content around them.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 23, 2010

If you can include your keywords. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Within a click you will have subscribers to your blog. Have the icons display alongside your blog posts.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. But they do go to search engines and they type in questions with keywords.

Ning 100

Ning Business Digg Buzz 100

Hubspot

MARCH 4, 2019

WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. It’s a highly customizable platform and is widely used by bloggers. Personally, I don’t know any content marketers who don’t use Google Docs to draft their articles.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. How-to posts are favorited by bloggers and readers alike. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Writing on the Web

JULY 27, 2010

Content : No keyword usage in headline, first paragraph, or in body. Content : Too broad and general, need to hone it down to specifics, need to personalize it. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

LeadSquared

OCTOBER 24, 2013

Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” Also make sure that the content you post on Google+ is relevant for search terms (keywords) that you want to rank. What is best for SEO – Forum OR Blog?

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Writing on the Web

JANUARY 3, 2011

Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. That way, it can also be searchable when people type in keywords. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Peer-to-peer Digg Domain 100

Webbiquity

JANUARY 30, 2012

WordPress SEO – 10 Essential Actions by WP Blog Talk. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. WordPress Plugin Compilations and Reviews. 90+ WordPress CMS Themes and Plugins by Tripwire Magazine. to improve load times).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. There is nothing worse to a blogger than a blind pitch.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

JANUARY 30, 2012

That's why more and more marketers are turning to hiring an employee dedicated solely to blogging in order to keep their blog fed with top-notch content on a consistent basis. Luckily, we've hired more than one blogger in our day. Have they done their homework about your business? Writing Ability. Company Knowledge.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Hubspot

JUNE 8, 2011

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. North Short Pediatric Therapy (NSPT) is a very traditional business with a big goal of helping 10,000+ kids through different types of physical, occupational and even mental therapy. Their team of bloggers? Create an Editorial Safety Net.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. As I see it, there are 3 options here: 1.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

NOVEMBER 1, 2010

Starting to feel the daily grind of blogging? If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. Stephan's article addresses everything from skipping keyword research to mistakes in link building and pay-per-click.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two? One way to understand their needs to is to know their online habits and interests.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Hubspot

JUNE 10, 2011

As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog , deleting the hundreds of his blog posts he'd created along the way.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

FEBRUARY 17, 2011

Look for negative mentions of competitors and interact with that person, try and solve the issue, and let them know you exist. This can be a great way to grab some business from people who are unhappy with their current solution. Don’t send blind pitches to bloggers. Blogging Is Not an Overnight Process.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. LinkedIn Answers gives you just that.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28