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Seven Reasons to Create eBooks For Your Business in 2020

Webbiquity

Promote and market your book to the targeted audience. Promoting your eBook through social media or other channels drives traffic directly. Unlike other promotion channels, eBooks are a one-time effort that lasts as long as the content remains fresh and relevant. Brainstorm ideas, skills, knowledge, and solutions.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Why is that?

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How To Start A Blog For Your Small Business

Buffer

You’ve probably never envisioned yourself as a blogger. You probably want to add value to your customers’ lives in some way, and a blog is a perfect channel to do just that! It’s also a great choice if you want to infuse your posts with trending memes and a more casual tone. Best of all, Tumblr is free.

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Top 10 B2B Influencers in 2020

Oktopost

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . The best channel to get genuine insights from Ann is through her blog. and Epic Content Marketing ; the latter lauded as a “Must-Read Business Book” by Fortune Magazine.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 84% of B2B marketers use paid distribution channels for content marketing purposes. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads. Google Trends will also show you which terms people use in those states. It’s the location data that’s so tantalizing.

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Is the Influencer Marketing Bubble About to Burst?

Content4Demand

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. by Alicia Esposito, Content Strategist.