Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. To put it into perspective, that’s just a few hours short of an entire day spent watching videos online. The list goes on and on. Spending less on production means maximizing your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. But growing your email list can be slow going. Plus it’s very cost effective.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Hinge Marketing

FEBRUARY 22, 2024

Participants represented firms of all sizes, and they conducted business in every region of the globe. Download the Free Executive Summary The High Growth Advantage We define High Growth firms as those firms that achieve at least 20% compound annual growth over a three-year evaluation period. Don’t lose sight of #5.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Both email and social media marketing are promising channels to grow your business. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. According to stats, Gmail tops the list. 20-29: 31.8%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Read the QuickBooks blog.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic. Investment.

Ethics 101

Ethics Opinions Case Studies Tips 101

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Need we say more?! Now, more than ever, you should take the time to refresh your social media and blog feeds. How we picked our top 10 B2B influencers. Top 10 B2B experts to follow.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Biznology

NOVEMBER 25, 2019

Not only do I need to understand submission and listing but I need to know how to do everything that will lure people gladly into the trap known as downloading, positively reviewing, and then buying an app in a sea of a thousand million apps—and games. You can scale your campaign up and down as you need or grow.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Top Rank Marketing

MARCH 18, 2024

“ AI is killing the internet ” became a common refrain in those early days, speaking to the dread and apprehension being felt regarding its disruption to the way things have been done online. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE?

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Porch Group Media

JANUARY 14, 2023

Email personalization provides an experience that caters to consumers’ unique wants and needs. Email List Segmentation By narrowing email lists to targeted lists, your audience will find your emails more relevant and focused to their personalized preferences. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Hubspot

JULY 19, 2018

But you also can’t start a real estate business -- or grow the one you have -- if you’re stuck behind a computer spending hours each week reading. It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. CRE Online Blog.

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Heinz Marketing

NOVEMBER 18, 2021

SEO is an equalizer—you don’t need a big budget to win—just an effective content marketing strategy, but that’s a topic for another post. Here’s some Top SEO statistics from Ahrefs’ blog : 68% of online experiences begin with a search engine. You need a page that meets the demand. BrightEdge ). Google your phrase.

Paid Content 133

Paid Content SEO Blogger Keywords 133

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. And if you haven’t tapped into this goose that lays golden eggs, you’re at the right place at the right time. Think of Amazon.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Optinmonster

NOVEMBER 17, 2023

If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Thanks to the growing popularity of online shopping, Shopify has emerged as a market leader in the global eCommerce industry. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. This pandemic changed everything, including not publishing our top 20 this spring. So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. Methodology. Who our readers are. Let's dive in. What is your job title?

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Optinmonster

SEPTEMBER 8, 2022

In this article, we’ll show you how to calculate email marketing ROI for your business. This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. A report from the Direct Marketing Association found that 66% of consumers have made a purchase online due to email.

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Top Rank Marketing

AUGUST 14, 2023

” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind. Harvard Business School) Without question, B2B marketing is both art and science. This year, B2B Forum is happening in Boston in person or you can join online. The list goes on. It is creativity and data, human and technology.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Vidyard

OCTOBER 28, 2022

Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Types of Videos Businesses Have Already Invested In 2.2 Top Video Distribution Channels Based on Role 2.4 Take Me Off Your List” 2.3 I’m Busy” 2.5 We Have Something in Place” 5. Bad Online Reviews 5.5

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

ClearVoice

JUNE 24, 2021

They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. Here's a look at the top content marketing statistics and trends and how you can make the most of them. Top content marketing statistics and trends for 2021.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Salesforce Marketing Cloud

OCTOBER 10, 2023

Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close. The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Optinmonster

NOVEMBER 20, 2023

Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Coupon marketing hasn’t just survived the changing landscape of business over the last century.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

seo.co

JANUARY 25, 2023

If you have broken links on your website, they need to be cleaned up, replaced, and/or revitalized. You’re in the wrong place. For bloggers and businesses with hundreds or thousands of website pages, this isn’t as easy as it seems. And unlike most areas of marketing and business, quantity is more important than quality.

Link Building 98

Link Building SEO Ad Building Domain 98

The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Use these to explode your business in the next twelve months! Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Need some convincing? And, most importantly, when other employees see execs taking social seriously, it encourages them to share online as well.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Porch Group Media

APRIL 13, 2021

Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. source ) As a marketing channel, ROI tops the chart with a huge return on investment. Content Marketing Institute, 2020) 80% of business professionals believe that email marketing increases customer retention.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Optinmonster

JUNE 1, 2020

Affiliate marketing is when an online retailer pays you a commission for traffic or sales generated from your referrals. For now, you simply need to know the basics with how affiliate marketing works: You recommend a product or service to your followers through your website, blog, or email list.

Advertising Agencies 127

Advertising Agencies Planning Work Management Marketing Management 127

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

seo.co

MAY 10, 2021

And that’s exactly what you need for a successful SEO campaign. If so, check out this list of 31 white hat SEO hacks for 2021. In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Impeccable quality content creation.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

DealSignal

DECEMBER 29, 2023

You’re in the right place. In this blog, we’re putting two big names head-to-head: DealSignal and Clearbit. Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. In a Nutshell Looking for a Clearbit alternative?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. You can set up retargeting on these networks by placing a tracking pixel on your site. Even $20 to $50 per week can make a difference. Display Ads. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Adobe Experience Cloud Blog

OCTOBER 10, 2018

Marketers need to understand that opportunity is not limited—value is. After I defined my agency’s niche, marketing and sales initiatives quickly fell into place. I knew exactly who to target and where they spent their time, both online and in real life. A sentence or a short paragraph is all you need to communicate what you do.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 131