The Point

NOVEMBER 28, 2011

Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

OCTOBER 14, 2010

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Use multiple excerpts from your new white paper as blog posts (or tweets). in order to track the effectiveness of different promotional vehicles. Grow revenue not by hiring more sales reps, but by making sales more productive.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

OCTOBER 29, 2021

Driving Blog & Newsletter Subscriptions. Most corporate blogs do little to drive engagement or sales leads, but as content that often ranks highly on search and thus can be a primary source for organic traffic, they’re ideal candidates for chat. 8 Surprising B2B Use Cases for Chatbots Click To Tweet.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

JANUARY 24, 2017

Tip: always limit response; it caps your expense and drives urgency.). Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). Blogging – Few companies want blog posts to be overtly promotional, but there are still ways to leverage blog content to drive show traffic.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

FEBRUARY 22, 2010

Here are 5 tips for making the most of your participation on LinkedIn. Here’s where you can (I believe) overtly directly people to your Website, blog, or other resources and not run afoul of LinkedIn’s unspoken protocols. Set up alerts for questions in your area of expertise.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

APRIL 19, 2017

Tip: make sure that the title of the content communicates that unique value.). The reason that titles with numbers in them (this blog post, as one example) is that readers respond to specific, concrete benefits. Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

MARCH 25, 2016

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. For more ideas on increasing registration for online events, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 21 Tips & Other Impressions from the Marketo User Summit. Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

DECEMBER 12, 2014

A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today. If the landing page experience is designated “below average,” there’s room for improvement.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Make your blog work harder. A blog is the most neglected asset in a company’s marketing toolbox. Are blog titles optimized for search? Can a reader subscribe to the blog via email or social media?

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JULY 15, 2009

Here’s a new site to head for when you’re looking for the latest insight, news, or tips on B2B Marketing. Tags: B2B Marketing Blogs Social Media b2b marketing blogs. B2B Marketing Zone was launched earlier this month by a pair of Web entrepeneurs, Tony Karrer (BrowseMyStuff) and Tom Pick (WebMarketCentral).

B2B Marketing 100

B2B Marketing Resources B2B Tagging 100

The Point

JUNE 27, 2012

One tip: to maximize response, be sure to ask questions that your audience wants to answer (for example, to learn how they measure up against their peers), not just questions that you need answered for profiling purposes. Do you offer email subscriptions to your blog ? Drive subscriptions.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JUNE 7, 2017

The first paragraph references a recent blog post I wrote. Howard, I was intrigued by your position on pre-qualified leads in a recent blog post. The subject line references both my name and my company’s name. It’s an old trick, but it works because it makes the email stand out in my inbox.

Best Practices 145

Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

The Point

MAY 9, 2017

Brand positioning is a lot of work, but it produces an incredibly powerful Message Map to guide all marketing narratives: website copy, email copy, digital ads, social posts, blogs, etc. (HS) HS) Thanks Steve! The post Do ABM Marketers Underestimate the Value of Messaging? appeared first on The Point.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

The Point

FEBRUARY 14, 2024

Based on our firm’s experience creating survey content for B2B clients , here are a few important tips to keep in mind: 1. At minimum, produce a formal, long-form survey report in ebook format and a blog post. Select a topic that interests your audience, not just one that supports your value proposition. Don’t neglect PR.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

The Point

JANUARY 30, 2018

Plus, you can repurpose that same white paper into blog posts, slide shares, infographics, and more. For more demand generation tips, download our white paper: “ How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.” Use Outbound and Inbound Channels.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

FEBRUARY 23, 2016

Today, we seem to be approaching a similar tipping point for survey campaigns. Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in Here are 5 tips for a successful survey campaign: Choose a topic that interests your audience.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

JULY 16, 2015

And, as the primary offer, it’s front and center in the email, which (as readers of this blog will be tired of me preaching) is one of the keys to B2B email success. It’s visually stunning, professional, colorful, even the title is intriguing (“How Marketing Performance Management is Changing the Role of the CMO”).

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

The Point

SEPTEMBER 30, 2022

Examples include ebooks, videos, case studies, recorded Webinars, and blog posts. A white paper can be a short blog post. Guest blog in an industry publication. . * Shared Media is content that shared across third party platforms, the most obvious example being posts to social media platforms such as LinkedIn or Facebook.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

APRIL 23, 2020

Fix your blog. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

APRIL 4, 2024

This is a healthy reminder that no one format works for every buyer or persona or audience, and a mix of formats, even if it’s leveraging the same source content, is the best approach – for example, a Webinar that exists in live and recorded format, short-form video, infographic, and blog post. hours to 31.2.

Trends 299

Trends B2B Thought Leadership B2B Content 299

The Point

JANUARY 6, 2014

Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Or that hard-working white paper could see a second life as a series of short videos or slideshares or blog posts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

AUGUST 25, 2022

Companies have long since generated more leads, and value, and ROI from Webinar recordings than they do from the initial, live event.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

AUGUST 6, 2012

Social media used to mean launching a blog, or designing a corporate Facebook page. The contacts that comprise your sales database represent only the tip of the iceberg. Add a pop-up window on thank you pages, blogs, Webinar confirmation pages, or content like white papers that asks the viewer to share content. •

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

NOVEMBER 23, 2021

They’re missing a huge opportunity to produce a type of content (peer comparison) that prospects love, content that can be sliced and diced a million ways (think blog posts, ebooks, infographics, Webinars), and can also be leveraged across demand generation, social media, PR and more. More SaaS companies should do the same.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

JANUARY 21, 2016

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. Here are 10 tips for generating more leads from your blog, drawn from this earlier post.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

MARCH 20, 2018

7 Tips for Converting Free Trials to Paying Customers. Closing the Deal: 7 Tips for Converting Free Trials to Paying Customers. Keys to Generating Leads from Your Blog. Discover the Keys to Generating Leads from Your Blog. Spear’s Guide to Top B2B Email Mistakes. Positive vs. Negative. How to Avoid Social Media Mistakes.

Demand Generation Agencies 234

Demand Generation Agencies Demand Generation Urgency Marketing Webinar Metrics 234

The Point

APRIL 20, 2018

Tip: leverage the power of infographics by including links to gated content for those seeking more detailed information on the same topic. Your blog is no longer a PR vehicle; it should be a demand generation engine. . Blogs tied with white papers as one of the most frequently referenced forms of content during early research.

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222