Marketing Insider Group

OCTOBER 17, 2023

Identifying actual online competitors can be surprising, but with SEO tools and key metrics, you can gain a comprehensive view of your competitive landscape. Key Metrics to Consider Now, when you’re looking at your competitors, what should you focus on? Here are some key metrics that can give you a clear picture: Organic traffic.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Marketing Insider Group

APRIL 27, 2020

In this blog, we’ll review the five best KPIs for measuring brand awareness, so you can better understand how to track your brand awareness goals and know when to adjust your efforts. Calculating share of voice is easy: Divide the metric that you’ve chosen to represent your brand by the total in your industry. Tags on social media.

Brand Identity 301

Brand Identity Branding Best Practices B2B 301

Convince & Convert

DECEMBER 15, 2023

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Use most relevant hashtags—the ones that best describe your post Avoid using too long or extremely crowded tags. Mention : It brings all metrics to your fingertips and enables teams to monitor related data.

Social Media 154

Social Media SEO Cost Per Click Media 154

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. The metrics content marketers track. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Top Rank Marketing

OCTOBER 30, 2023

There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Marketing Insider Group

APRIL 12, 2021

It comes with a price tag, which varies depending on the channel. Companies that blog regularly gain 68 percent more leads than those that don’t. Earned media is measurable with social media metrics of engagement—mentions, reach, comments, and more. Next, we’ll look at each type of media. What Is Paid Media?

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Distinguishing itself from Universal Analytics, GA4 introduces a new dashboard layout, metrics, predictive insights, cross-platform tracking, and more. Use these instructions to get started with Google Tag Manager.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Marketing Insider Group

AUGUST 28, 2023

This means analyzing FAQs about your industry or product, which you can then address through relevant articles or blog posts. If identical information appears across multiple URLs (like product descriptions), think about using canonical tags or 301 redirects–tools that inform search engines where the ‘original’ version lives.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. How to Parlay Blog Content into Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

Webbiquity

MARCH 5, 2020

For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g. Technical SEO metrics. Robot Directives: canonicals, meta robots noindex/nofollow tags and disallows via robots.txt. Additional reports such as crawl depth and log file metrics are also in the pipeline.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. Check out this post on blog frequency. Shares, likes, and comments are engagement metrics. If someone comments on a post or tags you in a tweet, then you need to comment back to them. See video below for an SEO checklist).

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Optinmonster

JANUARY 24, 2024

As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Other metrics need to be measured every month. Let’s take a look at each of these nine metrics.

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Stevens & Tate

AUGUST 29, 2022

Other metrics you’ll want to pay attention to include: SEO rankings for important keywords. For example, if increasing your brand authority is your main goal, then track metrics such as: The number of unique visitors, Time spent on page. Set benchmark metrics. The best way to do this is through a website blog.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

DAGMAR Marketing

JANUARY 22, 2024

2 – Leaving the Title Tags and Meta Descriptions Behind Don’t let your optimized title tags and meta descriptions get lost in the transition. If there are pages on your website that rank well for specific keywords, if those keywords are in the title tags for those pages they probably have a huge influence on those rankings.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

SocialPilot

APRIL 25, 2024

From there, you can change the visibility of your content, edit video details (title, description, tags, etc.), While the video gets uploaded, you can add a video title, description, thumbnail image, playlists, tags, and more. YouTube Studio lets you track all these metrics. Drag and drop the video file.

Youtube 78

Youtube Copyright Ideal Customer Profiles Advertising Agencies 78

Only B2B

OCTOBER 18, 2023

This blog explores the art and science of Syndicating Video Content, delving into strategies that not only maximize engagement but also drive meaningful interactions in the digital era. Moreover, 95% of consumers retain information through video content, making it a highly effective medium for conveying messages and driving engagement.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Moz

DECEMBER 25, 2019

But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts , averaging out to about 4 per week. The top 25 Moz Blog posts of 2019. The Ultimate Guide to SEO Meta Tags. Let's dive in.

Domain 53

Domain Best Practices Keywords SEO 53

ClearVoice

APRIL 7, 2023

LinkedIn allows users to add up to three keyword tags to each long-form post. Tags make your content more discoverable by readers that don’t yet follow your posts. When they click on a shared tag on another user’s post, they might come across your content as well. Choose tags that specifically relate to your post.

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Biznology

NOVEMBER 9, 2017

But much of it suffers from a common flaw: tagging. Every video in the collection is tagged for genre, topic, intended audience, and a load of other attributes. It’s not the algorithm, it’s the tagging. But they do a good enough job with tagging to get it right most of the time, an impressive feat.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Martech

OCTOBER 27, 2022

According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” Campaign Manager 360 integration : Expected soon, this will provide marketers with a more complete picture of their advertising performance alongside web / app behavioral metrics.

Features 113

Features Google Cost per Acquisition Marketing Analytics Tools 113

SmartBug Media

DECEMBER 19, 2022

Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. These tags are crucial for web accessibility. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. This HTML code tag gives your webpage a title.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

JULY 20, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! This blog will explore the latest product updates and how they can benefit your business. SmartBug's Impact By using colored object tags, we can visually prioritize and categorize deals and tickets more effectively and efficiently.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

Launch Marketing

JUNE 28, 2023

Each platform comes with its unique conversion tracking methods, but if you would like to consolidate your tracking efforts, consider leveraging Google Tag Manager to manage all of your conversion tracking actions in one system. These metrics guide your decision-making process based on data, the numbers don’t lie.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

DAGMAR Marketing

MARCH 29, 2023

Behind every click of a button lies powerful metrics you can leverage to improve your business and your website. In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). Step 6: Create a new Tag in GTM and name it. Save your tag.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Metrics, metrics, metrics! Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? That said, in this blog, I’ll cover four key social media metrics that will prove ROI. You can’t avoid them. Engagement. Brand Mentions.

Social Media 134

Social Media ROI Social Marketing Media 134

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Title Tag: This should include your keyword and a shortened title of your page. Meta Description: This tells search engines what your page is about.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Convert

AUGUST 12, 2020

User Engagement Metrics are Useful. While these user engagement metrics may not be money metrics aka macro conversions, they can serve as pointers of what is wrong. Let’s move on to how you achieve similar results when you run experiments with engagement metrics. Establish a baseline measurement of engagement metrics.

Paid Search Agency 84

Paid Search Agency Tagging Click Rate Content 84