Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Ranking Lead Scoring 117

ClearVoice

APRIL 7, 2022

Whether it’s investing in a training course with a hefty price tag, folding napkins into swans for every table in your restaurant, or staying up until 3 a.m. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. Boosts SEO.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Meanwhile, the basis of a solid, functional off-page SEO plan should include link-building endeavors and guest-posting pursuits. Link building: The off-page SEO strategy foundation. Click To Tweet.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Get your readers want to take the time to absorb your blog. While you may be highly educated on your blog topic, your readers likely are not. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Trade Press Services Newsletter

JULY 11, 2024

Social media platforms, industry blogs, and webinars have become essential channels for influencers to share insights and recommendations, making it easier for businesses to connect with their target audiences. Influencers—industry experts, thought leaders, and respected figures whose opinions hold weight in their fields—can bridge this gap.

B2B Marketing 310

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 310

Top Rank Marketing

MAY 13, 2024

Optimize the video title A title is just as important to a YouTube video as a headline is for your blog posts. It’s a good idea to be thorough in your description, including links and time stamps, but don’t feel like you need to fill space. YouTube tags are the other crucial add-on that can help your video show up in search.

Youtube 122

Youtube SEO Ad Building Marketing & Strategy 122

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Here are a few things to remember when it comes to page titles: Give each page a unique title tag.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Webbiquity

DECEMBER 9, 2020

In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. There are many free tools you can use to identify broken links, missing pages, and other site errors. It helps to analyze links on a page-by-page basis.

SEO 276

SEO Traffic Tips SERP 276

Webbiquity

JULY 25, 2023

Make sure all existing meta tags carry over to the new pages. LinkedIn Insight Tag, GA4, and codes from other analytics platforms ) are duplicated on the new website, so there is no historical data lost or interruption in data gathering. For WordPress sites, you can simply use a plugin such as Redirection.

SEO 245

SEO Marketing Websites Lead Ranking Lead Scoring 245

Biznology

JANUARY 9, 2018

Then I also make sure the WordPress-provided image name, caption , description, and alternative/ALT-image tags are filled out. In this case, I don’t always include captions if the surrounding text is contextually-relevant: I make sure there’s at least one named link to my home blog embedded into the body of the post.

Optimization 209

Optimization Google Tagging Blogger 209

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 97

Promotion Aggregators Advertising Mediums Youtube 97

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise.

Trust Marketing 360

Trust Marketing Content Marketing Ad Building Content 360

Act-On

SEPTEMBER 26, 2023

Link building. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Review links from domain names ending in.edu and.gov.

SME 208

SME FAQ Domain Link Building 208

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. All that link juice! However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. Yes and no.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Meta Tags: HTML tags that provide information about a web page to search engines and website visitors. Important meta tags include the title tag (title of the page) and meta description (a brief description of the page’s content).

Search Marketing 125

Search Marketing SEO Mobile Advertising Long Tail Marketing 125

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Ranking 52

Lead Ranking Lead Scoring Long Tail Marketing FAQ 52

Convince & Convert

DECEMBER 15, 2023

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Use most relevant hashtags—the ones that best describe your post Avoid using too long or extremely crowded tags. Why it works : Adding offer links reduces resistance for your users and makes it more accessible.

Social Media 151

Social Media SEO Cost Per Click Media 151

seo.co

SEPTEMBER 18, 2024

Backlinks are links that go to your website that are published on other people’s websites. A dedicated category on your blog for each main practice area. You need a blog with solid, quality content, and it helps to continue adding content over time.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring SEO 52

Trade Press Services

JULY 29, 2024

Launched in 2012, the free blogging platform was created by Twitter co-founder Evan Williams. Writers can post individual blogs or articles, write for Medium-based publications (collections of stories about a common theme), or create their own publications within the platform. What is Medium?

Advertising Mediums 80

Advertising Mediums B2B Thought Leadership Thought Leadership Digital Asset Management 80

Only B2B

JANUARY 12, 2022

While content syndication implies that more than one edition of your blog will circulate on the web, this should not be a concern if you focus on your SEO. Later in this blog, we’ll show you how to improve your SEO when syndicating information so that your unique content receives the most exposure. Consider social media sites.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 118

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Ranking 69

Lead Ranking Lead Scoring Blogger Ideal Customer Profiles 69

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Commenting is also now enabled within the lists tool.

Enterprise Management 106

Enterprise Management Hubspot Paid Search Agency Work Management 106

SmartBug Media

DECEMBER 19, 2022

Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. These tags are crucial for web accessibility. Anchor text is the hyperlinked text that allows you to internally link to content within a website. These paths could result in a couple different URLs: [link].

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

Brightedge

FEBRUARY 4, 2022

In terms of practical features, web admins can now take advantage of indexifembedded tags that tell Google how to handle embedded content. John Mueller also provided some insights into how Google evaluates internal links and Danny Sullivan (Google’s Search Liaison) explained how “deduplication” works in relation to “Top stories.”.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. For an individual blog writer, it's a critical tool to stay at the top of your game. For teams, it can transform the quality and effectiveness of your entire blog. Blog About What People Want to Read.

Marketing AI 101

Marketing AI Tools Cross-Selling Paid Search Agency 101

Brightedge

MARCH 31, 2022

More technical blogs like SEO by the Sea are also worth keeping up to date with. Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Meta Tags Are Irrelevant for SEO. The Google Algorithm Is a Complete Mystery.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. Interior pages like your Product page, Contact page, and all your blog posts are going to rank easier than homepages. Keywords in the HTML Tag. Keywords in Body Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. My personal favorite reason for keeping a blog style guide. Anatomy of a Blog Style Guide. links to social media? How do you stay consistent?

Personalization 75

Personalization Guidelines Template Rules 75

ConvertKit

FEBRUARY 9, 2021

Knowing certain data points about your email subscribers will help you know where they are on their journey and can help you continue to move them along from blog reader to email subscriber to customer. Based on which link your reader clicks, that Link Trigger will tag them under that stage and now you’ve got three segments of your audience!

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

FMG Suite

APRIL 25, 2024

Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion. Native content: This is content that does not link away from LinkedIn. . Native content: This is content that does not link away from LinkedIn. Use tags: Make sure to tag other users when appropriate.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

Yes, it is good to share your blog posts, but you can also reshare content from other users by offering an alternative opinion. Native content: This is content that does not link away from LinkedIn. . Native content: This is content that does not link away from LinkedIn. Use tags: Make sure to tag other users when appropriate.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Heinz Marketing

JULY 22, 2024

Adding more relevant information or refreshing old blog posts can make a huge difference in driving an engaged audience to your website. But also ensure your site’s title tags and meta descriptions are optimized for keywords and also compelling enough to encourage clicks. Make User Experience a Priority Is your website mobile-friendly?

Budget Programs 84

Budget Programs Optimization Marketing Websites Lead Ranking 84

Sprout Social

APRIL 26, 2023

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? The link-in-comments posts had a “social-first” design.

Linkedin 109

Linkedin Ad Frequency Social Media Marketing Analytics Tools 109