Biznology

NOVEMBER 9, 2017

This is reflected in my job. But much of it suffers from a common flaw: tagging. Every video in the collection is tagged for genre, topic, intended audience, and a load of other attributes. It’s not the algorithm, it’s the tagging. For example, in IBM we have a tag for all of our pages called the Subject tag.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson. From Derek Edmond.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Marketing Insider Group

OCTOBER 17, 2023

As a website owner, it’s your job to prioritize SEO so you can turn organic traffic into conversions. Take a look at their meta tags, content quality, and site structure. Are there industry blogs or news sites you should be reaching out to? Check out their blogs, articles, and landing pages. of all website traffic.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Zoominfo

SEPTEMBER 10, 2020

ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Loyalty marketing has evolved over the years. Source: ZoomInfo. The Rise of Customer Experience Roles.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson. From Derek Edmond.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Content Standard

APRIL 28, 2017

I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. After a solid year of job hunting and all its attendant woes, I was exactly where I wanted to be. “So…it’s a corporate blog?” “It’s not just a blog !

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Contently

AUGUST 13, 2018

Her description of my job elevates it beyond copy-editing Powerpoint decks. It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. We all like to feel affirmed, right? I certainly do.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). Whenever I get lazy and let Zemanta/Sovrn choose my tags for me (tags: APPLY ALL), Blog2Social just messes up my shares.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Top Rank Marketing

AUGUST 25, 2023

MediaPost How Might AI Affect Marketing and Communications Jobs? The post Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters appeared first on B2B Marketing Blog - TopRank®. billion, well ahead of other digital display advertising spending of $71.72

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

KoMarketing Associates

MAY 6, 2020

Tagging speakers and assisting with messaging guidelines for employees to get involved on social media will additionally help to spread your message and increase event participation. There are a few ways to integrate employees and speakers. This list is then available directly in LinkedIn for you or your customer. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. Send requests to your freelance team to get their unique perspective on an idea, then organize those pitches by tag or status. Then, they open up platforms individually to get the job done.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. It’s also complete with ALT text and ARIA tags for users with screen readers.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

Attendify

DECEMBER 17, 2019

Somewhere along the line, they made time to read our blogs as well. In this blog Attendify Founder and CEO Michael Balyasny explains why he’s making a bet that event technology and marketing technology will eventually merge at the nexus of the attendee experience. Humanizing Event Tech is Key to the Industry’s Future.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Marketing Insider Group

AUGUST 28, 2023

Their main job is to deliver relevant results based on user queries, and they account for 70.6% This means analyzing FAQs about your industry or product, which you can then address through relevant articles or blog posts. In fact, businesses with blogs receive 97% more backlinks to their website. of all website traffic.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

seo.co

OCTOBER 4, 2021

First and foremost, use onsite title tags and metadescriptions to maximize your geographical relevance. For example, if your homepage’s title tag currently reads “Unique coffee shop,” change it to read “City, State unique coffee shop” or something similar. Create location-relevant blog posts. Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Marketing Insider Group

JULY 24, 2023

You also need to stay on top of your other SEO tactics, like using meta tags and alt-text. Tools for Keyword Clustering You’re ready to start keyword clustering and looking for some tools to get the job done. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Exo B2B

NOVEMBER 8, 2018

A blog is one of the tools that is generally favored and is used by a large proportion of B2B companies. Even worse, some blogs were launched “at random”, without real planning. Why should your readers spend precious minutes on your blog? Your post should help these personas do their job and accomplish tasks.

Tips 45

Tips Marketing Proposals Case Studies SEM 45

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Tailor Your Messages to Meet Specific Needs Whatever the purpose of your cold email, you should segment the audience based on industry, company size, job title, and other relevant criteria.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Sprout Social

SEPTEMBER 14, 2023

Case studies are a tried-and-true way of creating a story out of customer success stories—whether those stories are in the form of blog posts or videos. And this means finding and responding to conversations you’re mentioned in—even when you’re not tagged. Brooklinen does a stellar job of this.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Webbiquity

MAY 30, 2019

Make smart use of tagging for personalizing your messages. You can use tags to identify these signals and improve email targeting in combination with dynamic content and automation. It’s smart to do the same with your blog posts. Here’s a list of common do’s and don’ts.

Personalization 245

Personalization Planning Paid Search Agency Marketing Automation Services 245

nDash

JANUARY 10, 2023

Many people use social media apps to network and find jobs through their connections. You can find plenty of talent by searching for certain tags, like #WritersLife or #AmWriting. Use these tags to find profiles for writers you like, then check their bios to see if they’ll accept a DM from you. Journalism Jobs.

Work Management 52

Work Management Marketing Management Curation Paid Search Agency 52

Moz

DECEMBER 25, 2019

But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts , averaging out to about 4 per week. Gotta love that "Explore by Site" feature — it makes my job way too easy sometimes! ;-).

Domain 53

Domain Best Practices Keywords SEO 53

Marketing Insider Group

JUNE 16, 2021

If you have more to say than you can fit in a Tweet, you can link to a blog post or website that goes more in-depth. Tag people (when appropriate). Some businesses do a superb job of posting quality, captivating photos on Instagram, but they struggle with writing complementary captions. Only address one topic at a time.

Social Media 262

Social Media Media Content Linkedin 262

B2B Memes

JUNE 22, 2010

As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. Maybe, just maybe, a blog isn’t a good idea for most CEOs.

Ethics 100

Ethics Class Social Media Tagging 100

Marketing Insider Group

MAY 18, 2021

Editorial Blog Categories. Just like news outlets have an op-ed or opinion section, you can give employees their own place to sound off in your blog. Employee Content Marketing Can Attract Better Job Applicants. Their jobs and livelihood are on the line with every vendor decision.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Launch Marketing

FEBRUARY 28, 2024

Think about turning it into a blog series. Ensure the keyword is included in your title tag, meta description, URL and throughout the content. Segment by job titles or other lead characteristics. Some of the most valuable content you have is the stuff you have already written. Use what you have and turn it into something else.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. To track our results, we tagged our experiment posts in Sprout. See the tags we used for this experiment below (in Sprout’s dark mode.)

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Chris Koch

JULY 28, 2010

Companies who want to add their voices the blogosphere have a decision to make: Do we allow individual employees to be the dominant force in our efforts, or do we keep the focus on the company by creating group-authored blogs? individual employees can blog as long as they adhere to the company’s social media policy.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Meerkat Marketing

JANUARY 20, 2021

The accuracy of targeting job titles on LinkedIn Ads is much more accurate than other PPC (pay-per-click) advertising platforms. Since it is self-selecting job titles on social platforms, pretty much everyone on LinkedIn has their current job title selected. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Marketing Insider Group

APRIL 12, 2021

It comes with a price tag, which varies depending on the channel. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Companies that blog regularly gain 68 percent more leads than those that don’t. Next, we’ll look at each type of media. What Is Paid Media?

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Biznology

AUGUST 1, 2017

In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page. This is how crappy a job the Twitter URL Linter works on my personal site: “ ERROR: No card found (Card error) ? blog so I’ll tell you how it goes.

Validation 163

Validation Twitter Tools Facebook 163

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. The blog at the time had averaged under 5,000 sessions a month.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Top Rank Marketing

NOVEMBER 1, 2023

6 — Boost Brand Partnerships With LinkedIn Tagging Features As with the new content collaboration options we have already explored — which allow multiple people to share contributions — LinkedIn has also rolled out new ways for creators to include and tag the brands they are partnering with. LinkedIn is a TopRank Marketing client.

Paid Content 123

Paid Content Features B2B Marketing B2B 123