B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

MARCH 11, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. 1-818-347-4248. Sign up for our Email Newsletter.

B2B Marketing 100

B2B Marketing Tactics B2B Newsletter 100

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. The survey results showed that B2B marketers still use tactics that are not that effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Your provider should not recommend inappropriate tactics or strategies. An understanding of business strategy.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

MAY 19, 2015

Analyzed popular keywords and phrases and increased SEO tactics. They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. Moved from more frequent, shorter blogs to weekly, longer blog posts.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

AUGUST 16, 2013

which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. So beware SEO snake oil and start blogging, creating videos, posting articles and other helpful content for your audience(s). Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

AUGUST 19, 2011

It got me thinking about the importance of strategic planning and tactical goal setting in marketing – even for what seem to be the easiest tactics. But even if you have a strategic plan, you also need a tactical plan must include SMART goals : Specific , Measurable , Attainable , Realistic , and Timely. for more on this.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

MARCH 5, 2013

In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. This blog post defines the myopic marketers and suggests ways to manage this marketing personality type. .” Three that I identified are 1.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

JULY 18, 2012

If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

APRIL 4, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history. This post focuses on understanding another factor – your life cycle. Introduction.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

AUGUST 23, 2013

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. That’s a topic for another blog post. They figure if they’re on Facebook they’re experts.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

OCTOBER 2, 2015

Google changed its algorithms to favor quality content in the form of long blog posts. A one page plan allows you to view all your tactics in one place and see how they are interrelated. Learning about new tactics that others use with proven results? They work! ). Undoubtedly, more change is coming.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. Sometimes marketing programs grow one tactic at a time. Bad strategy. The wrong results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 13, 2016

” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Approaching your marketing in a one-by-one tactical approach is not cost-effective. Furthermore, when you show them the volume of your marketing tactics that they will provide, they tend to sharpen their pencil even more.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

NOVEMBER 1, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Part 1 , I blogged on how to calculate your marketing budget by understanding the buyer cycle. There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

NOVEMBER 7, 2011

Read more about Blue Ocean Strategy in my blog posts, 3 of My Favorite Strategic Models and Why B2B Marketers Need Blue Ocean Strategy.). Has your outsource CMO left a trail of cookie cutter designs and tactics with past clients? A neutral party who has your best interest in mind (not a front for an agency or marketing services firm).

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Finally, you need to plan the right tactics to generate the right number of leads. Again, use your historical data – what tactics produce the best return on investment (ROI)?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Lack of a written plan with strategic and tactical marketing information is a sign that a company can use some help. The organization may need some new strategies and new tactics to get them out of their marketing rut. The company or organization is, as I often describe it, is “selling in spite of themselves.”

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Once you have a list of tactics, cost them out, including all labor, materials, outside services, etc.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2015

Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). Include your strategies and tactics as well as a timeline for getting everything done. Learn how to do this and download a free Excel spreadsheet for your tactical timeline here.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage. Please comment below!

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Black Hat Tactics Have Been Around for Years. If there are any questionable tactics being used, remove them.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

OCTOBER 12, 2012

To be a successful marketer today, you need to be very fluid, learning new paradigms, tactics and technologies, and be open to trying new things and experimenting – at least a little. I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). Disruptive Innovation.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

OCTOBER 8, 2012

A comprehensive marketing plan that includes your marketing strategy and the marketing tactics that will accomplish your business goals and objectives is like a road map for a business. New Incite creates strategic marketing plans with detailed marketing tactics, marketing measurements and metrics, and budget information.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

MARCH 21, 2013

If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. They may have guest-posted blogs on questionable sites.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

DECEMBER 6, 2011

Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. Are you leveraging your B2B marketing assets to achieve better results faster?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

AUGUST 23, 2010

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. How many podcasts, blog entries, press releases, articles, etc.? Re-purpose the article content again and again by creating several blog entries from it.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

OCTOBER 18, 2012

For example, in marketing, a business can hire strategic marketing planners to help identify and set strategies, and then hire specialists to execute or implement PR, inbound marketing, social media, direct mail, or whatever tactical programs are in the plan. Now more than ever, you need to measure results of outsourcing.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

MAY 10, 2013

The ad has been written about by ad industry pundits because it was primarily created for online use – a new tactic that many marketers are taking advantage of. Read the blog post by AllThingdigital.com’s Peter Kafka, Here’s the McDonald’s Ad All the Web Guys Think Is Genius.) million views.

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

MAY 6, 2013

How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2010

As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed. According to Chris Rollyson, author of The Social Network Roadmap blog , says that the days of synchronous selling are fewer and asynchronous marketing is more the norm.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

MAY 18, 2011

The Concrete Network’s ultimate goal is to increase demand for concrete, so its content includes blogs about why concrete might be an appropriate material in a variety of uses, what can be done with concrete (floors, counters, furniture, etc.), and how to use concrete. Give away as much as you can without diluting sales revenue.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. There are great tools that help you populate social media platforms automatically when you publish a message or blog entry.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 18, 2015

It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. I look at your total business and marketing strategy before formulating a tactical approach that will work for you. Contact me at New Incite today.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 12, 2013

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. Have a team member report in on a new initiative or on some research on a new tactic that you are considering.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

MARCH 27, 2009

Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? Who Hires Us?

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100