Marketing Insider Group

MAY 11, 2020

And why do I need it now? Content marketing focuses an organization on telling brand stories that resonate with customers. It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. Because it’s a tool they can use for growth.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Zoominfo

NOVEMBER 22, 2019

Discover your best marketing account segments from within your current customer base. Who are your best customers? Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. When your deal closed?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Scoop.it

NOVEMBER 2, 2023

While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? And how does your product or service fit into the solution? Or, in simpler terms, you have to understand your consumer’s behavior. What motivates them?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Biznology

DECEMBER 9, 2015

Recently, I was asked to take a look at the website of a small B2B company. There were no clear explanations of its products, no stories that illustrated any benefits, no compelling reasons why I would want to buy from this company. As Paul Gillen wrote recently on this blog, gobbledygook is still alive and well in our business.

Marketing Websites 80

Marketing Websites Storytelling Opinions Impressions 80

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ?

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Hubspot

OCTOBER 11, 2019

That's why the goal shouldn't be to grow fast but to grow better. Below, you'll learn why slow business can be a good thing and what to do when business is slow to grow better. However, slow business can be a good thing for your staff. Why is Business Slow Right Now? Analyze your CRM. Slow Business.

Work Management 90

Work Management Burn Rate Business Sales Cycle 90

Top Rank Marketing

AUGUST 30, 2023

Balance advocating for your career aspirations and staying open to unexpected opportunities. A sense of urgency is critical to excel in your day to day that is in service to your team, your partners, your clients, etc. And THEN you can go build your brilliant demand campaigns.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Content Marketing Institute

FEBRUARY 19, 2018

Sitting in a staff meeting, my boss asked if there were any questions. Several co-workers quickly interjected, “Why were you reading that? Should companies actively encourage their employees to use content marketing, including social media, to talk about the company? Are you looking for a new job?”. “No,” No,” I replied. “I

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

Hubspot

JANUARY 26, 2023

Plus, finding and connecting with your target audience is easy with social media. We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. If you become a digital entrepreneur, you’ll find many opportunities to work your way up.

Work Management 69

Work Management eCommerce Paid Search Agency Marketing Management 69

Rev

JANUARY 11, 2023

What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? And that’s what we’re going to show you how to do in this blog post! Anything that influences how your best customers make buying decisions. How do you avoid this?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. But if you’re like a majority of business owners, for whom that first sentence describes your wildest dreams, this article is for you. yourself or your team), you need a website that sells.

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

Hinge Marketing

JUNE 20, 2019

But what if there were some foundations you could always rely on when building your B2B social media content strategy? Professionals who spend time on social media are doing so for a variety of reasons, ranging from researching competitors to recruiting new employees. And what about your firm’s news? All of them?

Rules 91

Rules B2B Social Media Advertising Agencies 91

DiscoverOrg

AUGUST 14, 2018

Discover your best account segments from within your current customer base. Who are your best customers? Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. When your deal closed?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

SalesIntel

JUNE 9, 2021

Today’s buyers prefer to conduct research and select what to buy on their own, without any influence from a vendor: Only 29% of buyers want to talk to a salesperson to learn more about a product. Surprisingly, only 17% of the entire B2B buying process is spent meeting with potential clients. Make dynamic data your top priority instead.

B2B Sales 52

B2B Sales Top of Funnel Ideal Customer Profiles Tips 52

KoMarketing Associates

JULY 20, 2017

This could be your client asking a question about SEO best practices or your CMO looking for answers. At one point, SEO could very well have been about putting a keyword on a page a certain number of times to ensure that it was being recognized by search engines. 10 SEO Myths & Misconceptions.

SEO 120

SEO CTR Domain Keywords 120

DiscoverOrg

AUGUST 14, 2018

Discover your best account segments from within your current customer base. Who are your best customers? Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. When your deal closed?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Pam Didner

AUGUST 12, 2019

Hidden Benefits After Finalizing Your Messaging Framework. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. . A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. .

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Content Marketing Institute

AUGUST 28, 2018

Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. HANDPICKED RELATED CONTENT: Road Map to Success: Resources to Refresh Your Content Marketing Program. Be thoughtful and deliberate in your content creation. Do it half-hearted. CMWorld Click To Tweet.

Content Marketing 109

Content Marketing Planning Work Management Advertising Agencies 109

Circle Studio

MARCH 21, 2018

A critical component of a winning B2B tradeshow marketing strategy is a well-designed, well-planned, impactful booth. In a crowded exhibition hall, your tradeshow booth will either be your firm’s greatest asset or perhaps your greatest liability. Which means design is critical! Don’t make them have to think!

Design 68

Design B2B Display Conference 68

Optinmonster

NOVEMBER 9, 2021

Looking for ways to dramatically increase conversions on your site? In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers and revenue. Exit-intent® technology lets you make one last effort to convert visitors as they’re about to leave your site. What Is Exit-Intent®?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

ClearVoice

MAY 24, 2019

Though as a freelance journalist and the owner of a content consultancy company, I’m able to lead a flexible lifestyle, no one warned me about the angst that comes with entrepreneurism. Unlike when you’re gainfully employed with a W-2 and dependable twice-a-month paychecks, so much of being your own boss means looking one step ahead.

Paid Search Agency 69

Paid Search Agency Trust Marketing Customer Satisfaction Copywriting 69

Hinge Marketing

MARCH 4, 2019

Digital branding is the process of creating and promoting the online identity and brand story of a firm or individual. In the context of professional services, you can think of your brand as the visibility of your reputation. So the obvious question is, “How important is your digital brand?”. Digital Branding Defined.

Service 91

Service Brand Identity Branding Differentiation 91

PureB2B

AUGUST 28, 2018

You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. Still, your prospect keeps talking about your competitors, asks for a service you don’t offer, or remains disinterested and nonchalant throughout the whole ordeal.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&# It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Press releases can boost your SEO.

Press 101

Press Distribution PR Public Relations 101

Hinge Marketing

OCTOBER 19, 2017

If you are considering, or about to embark on, a rebranding program for your firm, you have an exciting opportunity ahead of you to change the way prospective clients think about your organization. It’s the way clients and the outside world perceive a firm. It is how people think about and experience it.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Design Service 88

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. But if you’re like a majority of business owners, for whom that first sentence describes your wildest dreams, this article is for you. yourself or your team), you need a website that sells.

Marketing Websites 52

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 52

Heinz Marketing

FEBRUARY 24, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. And so we talk about this. To start I ask Lisa how she decided editing is what she wanted to do? How did she begin her career in journalism and why is that something that she’s so passionate about today?

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

Hinge Marketing

DECEMBER 29, 2014

As the Managing Partner, you’re turned to every day to make decisions about the strategic direction of your professional services firm. Some of these decisions are likely on topics that you might not be fully informed about. 2) What Every Managing Partner Needs To Know About Marketing Professional Services.

Marketing Management 48

Marketing Management Advertising Agencies Service Social Media 48

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. I’ll also provide you with five marketing planning tips to help you stand apart from your competition.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Goodish Agency

JANUARY 29, 2021

The why – Why are you the best option? Which can then be used to guide your company’s actions, both inside & outside the marketing department. If anytime someone needs your product, with good brand awareness, they’ll think of you, that’s just free marketing. But in the end, it’s all about money, and that’s alright.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Webbiquity

SEPTEMBER 16, 2013

Now iMedia Connection is a widely respected marketing publication; its posts and stories are frequently spot-on and highly share-worthy, but this article misses the mark. The post states that marketers shouldn’t “measure anything that you can’t find a direct line of sight back to your financial statements.”

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Now iMedia Connection is a widely respected marketing publication; its posts and stories are frequently spot-on and highly share-worthy, but this article misses the mark. The post states that marketers shouldn’t “measure anything that you can’t find a direct line of sight back to your financial statements.”

Planning 100

Planning Marketing & Strategy Twitter Class 100

Content4Demand

DECEMBER 20, 2018

Now it’s time to sum up all the insights our team shared about what’s naughty and what’s nice in B2B marketing in one central place. But unless you have unlimited budget and unlimited time on your hands, you should really take stock of what you’ve already got before you start building more. Do your personas and messaging maps.

B2B Marketing 46

B2B Marketing B2B Advertising Agencies Peer-to-peer 46

Marketing 261

APRIL 16, 2017

“If I could go back, I would do one thing differently,” a client recently told me.” This is a common story in the startup world. The Marketing 261 client who shared his story came from a development and product background. You might be asking yourself: Isn’t marketing a soft skill? Why can’t it wait?

Startups 54

Startups Work Management Marketing Management Paid Search Agency 54

seo.co

OCTOBER 20, 2021

While successful negative SEO attacks are VERY rare, they can still have a massive negative impact on your site and traffic. When someone attacks your site with negative SEO, they are employing unethical black hat strategies to manipulate your rankings and bring you down in search engine results. Removing your top backlinks.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Yes, social media applies to B2B. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147