Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Rev

AUGUST 2, 2023

That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. In this blog, I’ll cover seven of my favorite strategies for making your web content interactive.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Outgrow

JUNE 26, 2022

Attraction Marketing: What Is It and How to Implement It? . Every business needs a marketing strategy that is personal, effective, and enhances brand recognition and trust. One way to do this is by showing people how your product or service can make their life easier and better. What is attraction marketing? .

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Ambal's Amusings

OCTOBER 6, 2009

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement! Thank you for your support and encouragement. Follow ClickInsights White Paper Experts on twitter with one-click. B2B Marketing Experts.

Case Study 100

Case Study Case Studies Paper Twitter 100

Valasys

JULY 31, 2023

Picture this: a steady flow of potential customers eagerly knocking on your virtual door, ready to engage with your brand and become loyal patrons. In today’s cutthroat business landscape, lead generation has become the beating heart of every successful marketing strategy. Sounds like a dream come true, right?

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Her top advice : Create bigger stories, braver marketing, and a bolder tone of voice.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ?

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Marketing Insider Group

JANUARY 21, 2015

Marketing (As We Know It) Is Doomed! The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. This is putting much more focus on the content brand marketers create ahead of the channels they use. So just go order it!).

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Hinge Marketing

MARCH 4, 2019

Digital branding is the process of creating and promoting the online identity and brand story of a firm or individual. In the context of professional services, you can think of your brand as the visibility of your reputation. So the obvious question is, “How important is your digital brand?”. Digital Branding Defined.

Service 91

Service Branding Brand Identity Differentiation 91

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. This month, let’s look at another important metric: engaging with your (newly enlarged) audience. Here are a few ways to make this happen.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Excelsior Research

JUNE 28, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Your basic guide, and tips to content creation. It can be consumed in the form of blogs, videos, articles, emails, websites, and much more.

Demand Generation Agencies 52

Demand Generation Agencies Content Demand Generation User-Generated Content 52

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. You know, like Friendster, Open Diary, and Orkut?

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

EveryoneSocial

JANUARY 26, 2021

That’s only going to keep growing over time so companies with B2B social media strategies in place are more likely to take advantage of the growing benefits of digital marketing. This turns people away from your brand and could cause your company to miss potential sales opportunities or attract top talent. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

flux.la

AUGUST 11, 2020

In this time of digitization, people have set up means to connect on the web socially from anywhere in the world. The power of these sites lies in their ability to connect the whole world as one global community. Before we jump in, here’s a video discussing the most popular apps and sites: Successful Marketing.

Paid Content 52

Paid Content Social Media Media Branding 52

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JANUARY 17, 2018

The Ziglar Show -- Inspiring Your True Performance. Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day -- through podcasts. This podcast focuses on tactical tips and techniques you can implement immediately. In the Arena. The Sales Evangelist. Accelerate!

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Optimizing your pages, site, or brand offline means that you’re tapping into proven techniques that most marketers have been using for decades.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. It can be hard to reach new audiences when they always need to enter into your brand’s “home” to hear what you have to say.

Advertising Mediums 68

Advertising Mediums CMS Development Branding Brand Identity 68

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.

Stats 100

Stats Content Marketing Content Curation 100

Hubspot

JUNE 6, 2017

According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority. According to NeoReach , it’s “an individual with an online presence who has the potential to influence the opinions and behaviors of your target audience.” But what is an “influencer”?

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Hubspot

JUNE 23, 2020

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 98

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 98

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential.

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

Optinmonster

MARCH 26, 2020

Are you thinking about adding popups to your site, but not sure whether it will really work? Some of the world’s top brands using popups get more leads and sales. In this post, we’ll share 40 top brands that are using popups to increase their conversions. And why are these top brands using popups on their sites?

Branding 94

Branding Brand Identity Amazon Ad Exchange 94

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Hinge Marketing

DECEMBER 1, 2014

Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough. Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

Hinge Marketing

JULY 22, 2015

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. Is your firm closing more new business? It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Hinge Marketing

DECEMBER 10, 2014

You can think of your brand as the combination of your firm's reputation and visibility. The stronger your reputation and the greater your visibility, the stronger your brand will be. Below are a few tools that will help you grow your brand by simultaneously strengthening your reputation and visibility.

Branding 48

Branding Brand Identity Ad Building Lead Scoring 48

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. That’s just crazy talk.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143