ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Create for one person, not for many. What is a buyer persona?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Webbiquity

FEBRUARY 23, 2021

The rate at which we generate data is increasing exponentially with 90% of existing data created in the past two years.” Here’s the story behind eCapital Advisors from partner Matt Frederick. ? The Services. Businesses have been trying for eons to gain competitive advantage by better understanding their customers.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

ClearVoice

JULY 17, 2023

Then you need to know what mistakes to avoid in content marketing for finance. Too often, finance blog posts and videos provide only general information that doesn’t address client pain points. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them. Other marketers agree.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

Hinge Marketing

MARCH 4, 2019

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. Digital branding is the process of creating and promoting the online identity and brand story of a firm or individual. See Figure 1).

Service 91

Service Brand Identity Branding Differentiation 91

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, it also impacts our professional lives as well—i.e. But, it also impacts our professional lives as well—i.e. Today’s blog post is for you! 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hinge Marketing

APRIL 12, 2016

In the past, professional-grade video has been an expensive proposition. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. How Much Will it Cost? and “How?”

Cost 132

Cost Budget Programs Video Marketing Product 132

Vision Edge Marketing

OCTOBER 11, 2018

The purpose of a business is to create a customer, declared Peter Drucker. How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. It made us wonder whether there was an opportunity to build our own firm.

Ad Building 178

Ad Building Work Management Business Marketing Management 178

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Hinge Marketing

AUGUST 16, 2017

However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Find out what you don’t know.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. And 70% use it as part of their overall marketing strategy. The benefits of social media for law firms.

Social Media 89

Social Media Media Ideal Customer Profiles Youtube 89

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Hinge Marketing

DECEMBER 22, 2016

Does your architecture firm’s blog suffer from blog lag? First, we often forget just how important blogging is to architecture firm marketing, particularly lead generation. The takeaway here— better blogging makes for more growth. SEE ALSO: Blogging 2:0: How to Convert Content into Leads and Sales.

Tips 48

Tips Top of Funnel Planning Trade Show 48

Hinge Marketing

AUGUST 21, 2015

Blogging as a marketing tool is all about creating value through educating your audience. By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. These high profile professionals know what they’re doing—and most of them are blogging.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Hinge Marketing

MARCH 15, 2017

In Hinge’s 2017 High Growth Study , we asked respondents to rate the impact of 24 possible marketing techniques. Of these, the technique that was rated as having the most impact was a bit of a surprise: partnership marketing. How many no-growth firms gave partnership marketing a high rating?

Planning 91

Planning Marketing Plans Advertising Agencies Ad Exchange 91

Hinge Marketing

MARCH 23, 2016

Starting a new blog is exciting, but it can be a little intimidating. Mistake #1: Creating content without a strategy. As you see in the figure below, reading blog posts motivates 20% of this type of referral. Your content creation efforts should always be tied into your larger marketing goals. You know the material.

Blogger 48

Blogger Marketing Management Planning Keywords 48

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hinge Marketing

MARCH 23, 2016

Starting a new blog is exciting, but it can be a little intimidating. Mistake #1: Creating content without a strategy. As you see in the figure below, reading blog posts motivates 20% of this type of referral. Your content creation efforts should always be tied into your larger marketing goals. You know the material.

Practices 48

Practices Best Practices Blogger Marketing Management 48

Hinge Marketing

OCTOBER 17, 2019

” Both of these quotes are relevant to those of us in professional services. At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. But how do you assess the reputation of your firm. Definition of Earned Media.

Work Management 48

Work Management Marketing Management Service Media 48

Heinz Marketing

JANUARY 10, 2022

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies B2B Sales Lead Scoring 100

Hinge Marketing

OCTOBER 30, 2015

While there are many different strategies for optimizing your website for search engines, today we will focus on one method in particular that is evolving in today’s marketplace: guest blogging. Ideally, you will have a link from this guest blog site back to your website, which will ultimately help with your search engine rankings.

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Hinge Marketing

MARCH 2, 2016

According to Hinge research, high-growth professional services firms generate at least 40% new business online. And the one thing most of these firms have in common is a consistent content strategy. And one of the best ways to reach an audience beyond your immediate reach is through guest blogging. Identify topics.

Webinar Metrics 48

Webinar Metrics Peer-to-peer Marketing & Strategy Content 48

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, it also impacts our professional lives as well—i.e. But, it also impacts our professional lives as well—i.e. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hinge Marketing

OCTOBER 19, 2017

If you are considering, or about to embark on, a rebranding program for your firm, you have an exciting opportunity ahead of you to change the way prospective clients think about your organization. In this guide, we provide all the fundamentals you need to go into a rebranding program with your eyes wide open to its marvelous possibilities.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Design Service 88

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Too much to do.

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content. Enter the mid-funnel asset.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. For a while, I just couldn’t choose a topic for this month’s blog post. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.

Marketing Attribution 85

Marketing Attribution Marketing & Strategy B2B B2B Sales 85

Hinge Marketing

JUNE 6, 2018

Of the top seven threats to professional services firms over the next few years, five involve the eroding value of services. According to our most recent research , increased competition from new and larger firms is creating downward price pressure that is squeezing already low margins.

Differentiation 54

Differentiation Sample Marketing Prospects Conference 54

Brandpoint

DECEMBER 18, 2019

Brant Skogrand, APR, MBC, CPPM, has an incredibly impressive career, and after visiting with him over coffee on a snowy Minnesota morning, I got the sense that he doesn’t plan on slowing down anytime soon. I sat down to talk with him about his book, his career and public relations in general. “Writing,” Brant said.

PR 97

PR Public Relations Work Management Media 97

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. This is where content marketing comes into play.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClearVoice

JUNE 1, 2022

The term user experience refers to how users see, work with, and feel about a product, service, or website. With a little audience research and some thoughtful design, you can deliver on each of these factors, creating a fluid intersection of good content and a compelling user experience. Build your credibility in your market sector.

Top of Funnel 52

Top of Funnel Content Thought Leadership SEO 52

Hinge Marketing

JANUARY 1, 2016

You know you need to create premium content in order for your online marketing strategy to work – but have you focused on the issues and topics that keep your target audience up at night? Does your audience really understand the relevancy of the services you offer? How Hinge Can Help.

Marketing Automation Services 48

Marketing Automation Services Content Online Lead Generation Work Management 48

Hinge Marketing

JULY 26, 2016

Is your AEC firm interested in selling its services? And arguably the most effectively way to boost your reputation is through thought leadership marketing. These firms aren’t simply selling services, but creating solutions—and in doing so, gaining a significant competitive advantage.

Thought Leadership 48

Thought Leadership Planning Generation Paid Search Agency 48

Hinge Marketing

APRIL 19, 2018

Are you the marketing director of a recently acquired company? Marketing’s role has never been more important than at this particular moment. In this blog post, I describe several areas where marketing teams can make a difference right out of the gate. Did your company do the acquiring? I get it — I’ve been there.

Work Management 62

Work Management Marketing Management Planning Acquisitions 62

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. They’re going online to get educated about the services they’re looking to purchase.

Work Management 48

Work Management Marketing Management Online Marketing Service 48