ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Content4Demand

JUNE 15, 2021

Jennifer Rodriguez and her marketing team were three months into their 2020 campaigns when the door slammed shut on normal life. Andrew Gaffney, President of Content4Demand, spoke with Rodriguez for a closer look at her campaigns in a case study at the B2B Marketing Exchange. Image courtesy of SAP Concur.

Peer-to-peer 59

Peer-to-peer Planning Work Management Digital Transformation 59

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. As marketers, our top priority right now should be helping our audience overcome the challenges they face. As a marketer, think of yourself as in public service. And that’s when everything is normal.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? The benefits of personalized marketing are to everyone’s advantage.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Paid Content 99

Paid Content Linkedin Social Media Top of Funnel 99

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. Image Source. Image Source. In a 2019 survey, 11.2% Do your Research.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. LinkedIn is more of a thought leadership platform. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

KoMarketing Associates

SEPTEMBER 27, 2017

images and copy), page structure and layout, and keyword strategies. Typically the onsite SEO knows all about content and has more experience, and therefore can act with seniority to take on some project management and coordination. MIKE BROWN JR., On-Page SEO, where you will concern yourself with content (i.e.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

Brandpoint

AUGUST 31, 2020

Our Senior Content Writer Michelle Miron wrote this post with the perspective that comes from being a longtime Brandpoint contributor. She shares our philosophy on how we create our MAT releases and marketing content and how this tactic fits into an overall marketing strategy. you may wonder. Bottom line? Bottom line?

Paid Content 102

Paid Content Paid Search Agency Content Transparency 102

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. In fact, 82% of marketers have reported an increase in open rates through mail personalization. The latter tracks, targets, and precisely hits its target.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

ClearVoice

JANUARY 20, 2019

Maybe you picture your customers as a sort of blurry amalgam; you have a general idea of who they are, but no clear image of what makes them special or different from each other. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Hubspot 84

Hubspot Campaigns Paid Search Agency Planning 84

DiscoverOrg

JUNE 29, 2017

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. For many marketers, it remains something of a mystery. A high performing account-based marketing strategy starts with accurate contact data. The Content Pyramid.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). Even those experienced in pay-per-click (PPC) advertising have to be careful to get all of the settings just right.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. There’s been a bit of news about it recently. Absolutely. Whatever.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Hubspot

DECEMBER 7, 2017

But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites. In other words, it sheds light on which types of professionals are visiting the site, to help you better target content and ad campaigns. Job seniority. What Is LinkedIn's Website Demographics?

Demographics 78

Demographics Linkedin Marketing Websites Domain 78

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. Ask early registrants to write blog posts. And don’t worry about emailing each person manually.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 114

Social Media Training Course Resources 114

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

ActiveDEMAND

MARCH 11, 2019

Dynamic images. Separate campaigns by list. Dynamic Images. Inside ActiveDEMAND emails, you can build emails that use dynamic images. This means you can pick what image to show based on what you know about the user at the time of the email open. Learn more about using dynamic images in ActiveDEMAND here.

Email Campaigns 40

Email Campaigns Personalization Campaigns Paid Search Agency 40

Content Marketing Institute

MAY 3, 2018

When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. As a one-time SAP coder who co-founded and now helps lead the enterprise consulting practice Digital Clarity Group, Cathy understands the content-technology overload marketers face. Image source.

Buy 92

Buy CMS Development Digital Asset Management Enterprise Management 92

Content Marketing Institute

JANUARY 31, 2019

Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. AnnGynn #marketing Click To Tweet. Know the content marketing salary benchmarks. She got it.

Top of Funnel 81

Top of Funnel Paid Search Agency Content Marketing Work Management 81

Marketing Insider Group

AUGUST 18, 2023

One of the best marketing events every year is Content Marketing World. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. I heard him speak at another marketing event a few years ago.

Marketing Agencies 2 236

Marketing Agencies 2 Digital Marketing Funnels Paid Search Agency Top of Funnel 236

Content Marketing Institute

APRIL 10, 2018

We posed the stereotype-or-persona question to marketers and got their input on preferred ways to develop useful audience profiles. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas.

Buyer Personas 108

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 108

EveryoneSocial

AUGUST 21, 2018

If you’ve been in sales or marketing, you are probably quite familiar or have at least heard of social selling. Although the definition may be more specific to sales teams, the marketing team may also be active in a social selling strategy as well. The strategy came to light a few years ago, but it is still relevant as ever today.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Hubspot

DECEMBER 19, 2017

Here's where the legal aspect of net neutrality really comes into play -- but please note that this blog post is not legal advice and instead provides background information to help you better understand the background of and the vote to repeal net neutrality. What is Title II? As you may have noticed, in most U.S. Free Speech.

FAQ 77

FAQ Paid Search Agency Internet Marketing Act-On 77

Litmus

MARCH 31, 2020

Olga Scott , Senior Software Engineer. I was very lucky that at my previous job, engineers cared deeply about their craft and customers, so once we started building transactional emails, we added Litmus to our toolset. What I love about email: How much creativity, thought, and care goes into creating emails. This makes me happy.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

Vidyard

DECEMBER 18, 2013

The now viral WestJet video is exactly the kind of magic marketers are asking Santa for (and for good reason). While you can’t plan a viral video, I want to explore what marketers can learn from this Christmas story. Moreover, the main takeaway is that they care. ” Fortunately, this just isn’t true.

Video Marketing 51

Video Marketing Paid Search Agency Planning Work Management 51

Content Standard

APRIL 29, 2021

Content marketing partners help brands expand their reach, elevate their messaging, and get in front of new audiences. Often, these partnerships begin with a brand’s willingness to share insights, aspirations, and information to help content marketing partners succeed. Who are their challengers?

Advertising Agencies 79

Advertising Agencies Work Management Marketing Management Content Marketing 79

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. How has email marketing changed in the last few years? How can email and social media marketing be combined to increase the effectiveness of both?

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Alenka Bester , head of digital content marketing, Zavarovalnica Triglav.

Content Marketing 108

Content Marketing Planning Work Management Advertising Agencies 108

Content Standard

NOVEMBER 10, 2017

Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience.

Segmentation 54

Segmentation Peer-to-peer Advertising Agencies Paid Search Agency 54

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector.

Account Based Marketing 49

Account Based Marketing Marketing Attribution ABM Budget Programs 49

EveryoneSocial

MARCH 2, 2017

The launch of Facebook Live has been a springboard for the use of video in marketing. Brand new to the video market is Twitter. Here’s an image of how to do it, according to Twitter: One thing is clear: video is one of the most powerful tools for brand marketing, brand development and web presence growth. Twitter Live.

Social Media 49

Social Media Trends Media Broadcasting 49

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40