Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. A blog post should be well over the minimum of 300 words to cover the topic adequately— at least 1,000 words.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Search Engine Journal

MAY 7, 2021

Study shows 60% of SaaS blog posts are NOT unique. The post 60% of SaaS Blog Content Appears Elsewhere Online: Study appeared first on Search Engine Journal. Discover how to harness your stolen content for better SEO performance.

Studies 91

Studies Content SEO 91

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work. Image: SEMrush. So, can you do more with less?

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Hinge Marketing

FEBRUARY 16, 2022

And while some AEC firms have thrived, introducing new tools and techniques to address an increasingly digital marketplace, others continue to struggle, searching for the perfect recipe for high growth. The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Webbiquity

MAY 16, 2019

No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs.

Practices 206

Practices Effectiveness Case Studies Case Study 206

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. If someone reads the current title in a search result, is there a reason to click?

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 76

Correlation Lead Scoring Lead Ranking Traffic 76

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? ” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Content Marketing Institute

NOVEMBER 27, 2019

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).

Case Study 101

Case Study Case Studies Paid Search Agency Advertising Agencies 101

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

Case Study 120

Case Study Case Studies Studies Best Practices 120

Top Rank Marketing

DECEMBER 8, 2023

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. It’s easy to get wrapped up in either creating content that performs well in search or creating in-depth gated assets that bring in leads. a purchase. Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. 40 Technical SEO Mistakes — SEMrush Study.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

MAY 19, 2020

X number of people are searching about Y = write an article about Y if it’s vaguely related to your area of business. Studying which pieces of EGC are most successful with your audience can help you to uncover what they actually want. Content marketing isn’t all about blog posts and your EGC doesn’t have to be either.

Intent 290

Intent Paid Search Agency Guidelines User-Generated Content 290

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Search engine visibility. Did you get that? Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. In such social media studies, digital marketing is a base of all.

Case Studies 52

Case Studies Case Study Social Media Studies 52

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84