Paul Gillin

JULY 18, 2012

It covers everything from creating a profile to using advanced search to joining and contributing to the right groups. Here’s an introduction on Alan’s blog. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn. I picked up a bunch of tips from it, and I teach seminars on this topic!

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

FEBRUARY 10, 2016

I want to be a thought leader, but I don’t have time for blogging.”. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results. I already get more useless messages than I can handle anyway.”. Sound familiar?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 3, 2014

An entry on the company blog says only that it is “customized for each search, and includes things like the number and quality of reviews, proximity to your search, and a social weighting.” WhoDoYou assigns a rating score to some businesses, but the algorithm used to calculate it is secret and unclear.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

MARCH 10, 2011

If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. Promote in Groups. Use LinkedIn Signal.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

FEBRUARY 24, 2011

which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. Blogs Are the New Trade Shows. They should have the statistics to demonstrate that the blog reaches a larger audience than the trade show.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MAY 10, 2010

After wasting many hours fiddling with wp-config files and backing up and restoring databases, I hit upon a simple solution this morning that appears to have restored my three blogs to their former glory. In the “Remote site:” window, navigate to the directory containing your blog. Maybe it will help you. php” characters.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. Even at the higher price, it’s a good value.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. A monthly editorial meeting was scheduled to review blog topics and assign writers.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 16, 2012

Previously, employees had to find others within the organization by downloading and searching Excel spreadsheets. Rather than maintaining employee listings sers in Excel, Bayer now uses a tagging function so that people can search for others by expertise, location, title and other factors.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Google search results don’t have to be 100% accurate, so it can focus on a bigger problem set. How many times have you searched for something and you can’t find it? Moderator: Andrew McAfee – MIT Sloan, CDB.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. TD has grown to become North America’s sixth largest bank through acquisitions and a focus on listening to customers.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. They include Indium Corp., Metrics also vary by objective.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. Search for others.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. If the problem is systemic (such as an outage or recall), create a Web page or blog post with details about the situation.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 15, 2014

And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. Sections like, “Stop Blogging About Everything” and “Stop Lifecasting” drive home this point. Today I would recommend none of those things.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50