KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. .

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. I always find it interesting that “SEO” gets put in an isolated category. Email Marketing. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

KoMarketing Associates

SEPTEMBER 18, 2013

Here are a series of SEO recommendations B2B marketers should consider in case study integration. A few SEO best practices can be found in this recent post. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. SM/PR/Marketing/SEO/Brand ninja. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. However the key question is how to bridge the gap between effective content development and impactful marketing results. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Marketing Insider Group

OCTOBER 4, 2011

Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. Knowing how people search for solutions is just the first step. Search Engine Marketing is Really Hard!

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100

EMagine B2B Blog

APRIL 2, 2018

If you read our latest post on PPC advertising , you know that the B2B tech industry is astoundingly competitive when it comes to search engine marketing. The same is true for B2B techs in the world of search engine optimization. How to achieve the perfect SEO content mix in B2B tech. Contact us now.

SEO 40

SEO B2B Search Engine Marketing PPC 40

KoMarketing Associates

AUGUST 15, 2013

While Facebook might not be the right place for B2B marketers to drive sales ready leads, the world’s largest social network provides a good destination for maintaining brand awareness and providing support and visibility for lead nurturing initiatives. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

APRIL 30, 2012

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. SEO-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

Webbiquity

AUGUST 2, 2018

Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? For many B2B companies, keeping up with SEO trends is a much more worthwhile investment, as this will directly correlate to bumping your website higher and higher on search engine rankings.

Social Media 142

Social Media Media Marketing Management Allocation 142

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. For each element, I’ve provided an example and SEO best practices to consider.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis joined us in August as an SEO analyst and has already proven to be a great addition. Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Brandpoint

JANUARY 23, 2020

Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads. Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. million blog posts from more than 4,600 blogs, which garnered 2 billion social shares. The research covers 1.2

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

OCTOBER 10, 2012

The webinar will cover B2B SEO tips, including ways businesses can think outside the box and make their SEO efforts fun. While this can make SEO challenging, the good news is there’s actually a lot your business can be doing. Find out new ways to make your SEO campaign fun, even if you are in a boring world.”

Webinar Metrics 120

Webinar Metrics SEO B2B Link Building 120

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Samantha: Linkedin | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I have never blogged but I know how to build a website.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization The SEO industry is worth $80 billion Currently, Google holds 86.86% of the global search engine market (Statistica) According to 75% of people never go past the first search results page (DemandSage) Ranking at the No 1 position on Google results in a 39.8%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I have never blogged but I know how to build a website.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Online Marketing Institute

JUNE 27, 2009

Home About us Contact Subscribe to this blog. Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Promotion Besides these, the general advertising fundamentals also remain the same as they are being used in B2C marketing.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

KoMarketing Associates

DECEMBER 19, 2013

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Dennis Cohen (SEO Analyst). Mike Pickowicz (PPC/SEM Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%).

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%).

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 15, 2013

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

AUGUST 29, 2013

Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Half of industrial marketers will spend 36% or more of their 2013 marketing budgets for online marketing with SEO, content, and video of emphasis, as noted previously. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Considering the fact that there are more senior citizens than ever, incorporating social into your content marketing strategy is a must–and YouTube is a social platform. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

EMagine B2B Blog

MARCH 21, 2018

Medical marketers need to consider their voice search strategy and what it means for SEO. You can harness the power of voice search to drive new leads to your business by assessing how you can optimize your healthcare website for voice search. How do I optimize my website for voice search? Think local SEO.

SEO 40

SEO SERP Marketing Management Lead Ranking 40