Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Source: nngroup.com.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. 36% publish one post per month or less.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Webbiquity

JANUARY 8, 2019

Blogger outreach is one key tactic within a broader influencer marketing strategy. Unfortunately, it’s a tactic that’s often misused and shoddily executed. If you’d like to share your brand content on prominent industry blogs, avoid the sins below. This is the most common sin in bad blogger outreach.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 96

Statistics Paid Content Stats Blogger 96

Industrial Marketing Today

JULY 15, 2020

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. This is only a content summary. Please click on the headline to read the full article.

Tactics 147

Tactics Relevance Paid Search Agency Marketing Websites 147

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. One of the most important pieces of SEO knowledge you can understand relates to ideal blog post length.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Liveintent

NOVEMBER 23, 2021

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. Poetically speaking, it was: know thy reader, know thy business. The cycle supports itself.

Newsletter 124

Newsletter Loyalty Business Curation 124

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Just 4% said it’s becoming less important relative to other tactics. Affiliate sales support independent publishing. What’s driving the growth of SMS campaigns? What are the obstacles to doing both email and SMS marketing well?

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Liveintent

MARCH 26, 2020

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. And blogging platform Medium has launched its own subscription publications. As publishers begin to sell their own products (ie. Email drives subscriptions.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Method and Metric

SEPTEMBER 27, 2023

We are frequently approached by businesses that publish weekly blog posts that aren’t driving search traffic. Blog writing without a content marketing strategy woven with SEO tactics, is often a waste of time and resources. Without one, your […]

SEO 59

SEO Marketing Strategy Marketing & Strategy Content Marketing 59

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Content4Demand

OCTOBER 2, 2019

Blogs demand constant attention. The best way to avoid the panic and frustration of not having content for your blog is to be proactive and fill the pipeline so that you always have a post ready to publish. Here are seven tactics that can help. This is especially important if you’re launching a new blog.

Tactics 50

Tactics Account Based Marketing Advertising Agencies ABM 50

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . Leverage an ad server that helps you streamline and scale.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Only B2B

FEBRUARY 26, 2020

However, generating marketing qualified leads by using MQL marketing tactic are more likely to work their way down the sales funnel which is a struggle for most marketers. To overcome these difficulties we have rounded about 5 most important MQL marketing tactics that can be helpful for your business. Plausible Content.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. By developing, and implementing, effective search engine optimization (SEO) plans; tactics that focus on both on-page and off-page SEO efforts. One phenomenal white hat SEO strategy is guest blogging.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Contently

OCTOBER 14, 2016

The upsurge in email newsletters has mostly been a positive experience for publishers and readers. Publishers get to highlight their best work and reach an audience without competing with the onslaught of social media posts; readers get to look over articles that interest them on a consistent schedule.

Tactics 60

Tactics Newsletter Opt-out CAN-SPAM 60

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Liveintent

NOVEMBER 17, 2020

It’s going to get a little crowded in the email inbox for brand publishers this holiday season. Email is a valuable tool for brand publishers. But here’s the thing: Email was already a major tool for brand publishers. Brand publishers aren’t the only ones who love email. The stakes are higher than ever.

Tactics 71

Tactics Email Marketing Planning Paid Search Agency 71

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. For lead generation, an eBook may be one tactic.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

ClearVoice

APRIL 1, 2022

While these entrepreneurs and their companies may aptly handle business operations, it’s not uncommon for smaller things to fall through the cracks… even if those seemingly small things — like building a blog — can help grow their business in a big way. Businesses that push out 16 or more blog pieces per month receive 3.5

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Marketing Craftmanship

NOVEMBER 22, 2023

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic The old saw, “Cheap is dear” rings true when it comes to newsletters. Blowing your own horn can also backfire. Chances are that no one will.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

seo.co

JANUARY 18, 2021

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + 9 black hat content marketing tactics to avoid. + Publishing videos to YouTube just to create backlinks. + 4 black hat on-page optimization tactics to avoid. + The best SEO tactics are genuine efforts to create value.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. These results can help influence topics that you want to focus on when writing a new blog post.

B2B 132

B2B Aggregators Keywords Curation 132