Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. You don’t have to make your content all about the launch.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Valasys

OCTOBER 14, 2019

For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

SmartBug Media

JULY 15, 2019

It could be word of mouth, signs they’ve seen around town, or the research they do online. You’re not necessarily using only inbound marketing tactics like blogging or traditional marketing tactics like billboards, but you’re using both of those together to share your brand message.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Schubert B2B

OCTOBER 31, 2017

It can refer to pictures, videos, testimonials, tweets, blog posts and anything else that the contributor uses to promote the brand — rather than the brand promoting itself. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. Why it Works.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

It can refer to pictures, videos, testimonials, tweets, blog posts and anything else that the contributor uses to promote the brand — rather than the brand promoting itself. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. Why it Works.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. That's online word of mouth.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. While that may still be true, service firms now need to worry about their online reputation —with social media being the new word of mouth. Flow content: includes frequent blog posts.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

markempa

SEPTEMBER 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " The series was created to promote the 2005 Lead Generation Summit. " The series was created to promote the 2005 Lead Generation Summit. a new cartoon series by MarketingSherpa called "Sales Lead Hell."

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Tomorrow People

MARCH 7, 2012

All you need to do is carefully target public relations towards them. You can use inbound marketing technology to monitor which press release and publications deliver the highest level of web traffic or even phone calls, with a good call tracking service. There are ready-made audiences for your story out there.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I realize that this blog reaches beyond Minnesota but this internship will be based in Arden Hills, MN. I realize that this blog reaches beyond Minnesota but this internship will be based in Arden Hills, MN.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Convince & Convert

MAY 11, 2010

I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. Talk it up on Facebook and the blog. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Lead generation must be promoted from the top down and bottom up. Share lead generation best practices amongst the sales team. Assign revenue goals to your joint sales and marketing plan.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

markempa

JULY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Are there upcoming events that should be promoted when calling? Are there other questions that would help you better prepare for the next action? Are current lead criteria adequate for qualifying prospects?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

MARCH 10, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Social Conversation a Myth? I must say, that has to be the BEST business card idea I've ever seen. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. The truly believe in the products they promote. great points. funny, I was reading “What the Dog Saw&# by Malcom Gladwell today. There is a story about Ron Popeil in the book.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. from Jack Yoest Not every request for pricing is an objection.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. For the same reason, I think it is silly that many marketers are trying to setup blogs because their bosses told them so. " In other words, be real, be authentic and put your whole self into what you do.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Convince & Convert

MARCH 3, 2010

Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s certainly a methodology for attracting blog readership. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Are you ready to add some “Why&# to your “How&# ? So, giving you all the cred., Thanks for sharing.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. What do you think? Worth a try?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 1, 2010

The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum. link] Twolves fans, its gonna get better!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Todd Defren and Dell have both shared excellent examples to build from.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 20, 2010

Makes me think we should be doing more podcast promotion on Twitter? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? Also, 73% of Twitter users send SMS text messages multiple times per day.

Social Media 160

Social Media Media Stats Statistics 160

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

AUGUST 24, 2010

We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Another person tweeted a link to a blog which turned out, much to my chagrin, to be a post asking for votes rather than a vote about the subject.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

ClearVoice

DECEMBER 19, 2018

Without an effective content distribution and promotion strategy, all your content efforts will fall flat. Check out these must-have tools and methods for content distribution and promotion. With all the content chaos out there, you need to place greater emphasis on distribution and promotion. Social sharing. Sprout Social.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97