Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Johnnie Walker : Jane Walker.

Public Relations 101

Public Relations Examples Campaigns PR 101

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Editorial Calendars.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Hubspot

MARCH 10, 2020

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. Alongside advertising, you might be investing in public relations as well. Create a blog strategy catering to a local audience.

Promotion 98

Promotion Business Loyalty Hubspot 98

Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. These directories are generally best for new business websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations? That is just as true with public relations initiatives as with anything else. Advertising is one way that companies target potential customers.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

You could also focus on sales, viral marketing, conversions, public relations—anything that increases your KPIs is subject to growth hacking. The post Growth Hacking Promotes Rapid Development—But Can You Sustain It? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Promotion 128

Promotion Funnel Advertising Top of Funnel Guidelines 128

Adobe Experience Cloud Blog

MARCH 1, 2013

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no Beat the drum and keep it rolling – Plan and start promoting early.

Public Relations 48

Public Relations Marketing & Strategy PR Press 48

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. Look at customer and industry buying trends.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Biznology

JUNE 12, 2018

Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. We promote welcome items and demote unwelcome items using our proprietary and patented technology and methods. Remove regrettable online tattoos with reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. With content marketing , you control the story. ORM isn’t static.

Marketing Management 328

Marketing Management Content Marketing Planning Content 328

Top Rank Marketing

NOVEMBER 10, 2023

In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®.

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Exo B2B

JULY 2, 2019

Not the platforms but the way the content is broadcasted on the platforms, i.e. the POE … A well illustrated acronym defined in Chad Politt’s “Content Promotion Manifesto” The arch-known principle of paid-owned-earned content. Social content – Source: MarketingProfs. What do they do then? Who are they?

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

sagefrog

NOVEMBER 14, 2023

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. Before we really start, let’s run through a quick overview of what exactly PR and SEO do for brands when it comes to marketing.

PR 320

PR SEO Lead Scoring Lead Ranking 320

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Company Blog. Write a blog post providing an overview of the white paper with a link to it. Post portions of the white paper via a series of blog posts. Now what? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

JUNE 10, 2010

Somehow the conversation got around to self-promotion, a dirty little hyphenated word that no one really wants to admit to, but that we all must do to be successful. Many of us even refer to those who are good at it as "shameless" self-promoters.) (Many of us even refer to those who are good at it as "shameless" self-promoters.)

Promotion 80

Promotion Public Relations Internet Marketing Social Media 80

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

PR 52

PR Public Relations Content Thought Leadership 52

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line.

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. Reputation management. Social media. Speech writing.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Craftmanship

FEBRUARY 14, 2013

Can This Blog Affair Be Saved? Here’s a sad letter from the Marketing Craftsmanship mailbag: Dear Marketing Guy, I’ve fallen out of love with my Blog and I need your advice. A company Blog had everything I was looking for in social media. My competitors all had Blogs, and I needed one. I had big plans for my Blog.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” With this one piece of content, they could reach the same level of visibility as their core offering that they heavily promote, meaning they potentially get significant amounts of untapped brand exposure.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Social Media PR: Top 10 Ways Not to Pitch Bloggers by Pierce Mattie Public Relations New York.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Buffer

FEBRUARY 21, 2023

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

seo.co

DECEMBER 18, 2020

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Just what constitutes a “fake” blog? Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. You don’t have to make your content all about the launch.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89