Smashmouth Marketing

OCTOBER 6, 2009

Mike: Blogging seems to be the communications platform of the future. In fact, our new site's press section will basically be a blog. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. It brings value to our readers and credits for SEO. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 5, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

DECEMBER 15, 2008

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Paul May explained this beautifully on the BuzzStream blog.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

AUGUST 25, 2009

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. One feature missing though, is the ability to embed the poll on other pages (such as a blog, or corporate site). Having this widget capability would be huge.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 24, 2009

A balanced approach seems to be the mix of choice with a slight favor to Outbound activities As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Having this widget capability would be huge.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 23, 2013

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. Getting that conversation going has been revolutionized with Inbound Marketing. R eviewed and scored -- 2 minutes. Create great content.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. Now, it’s a little bit more about relationships with products and companies.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” Now, it’s a little bit more about relationships with products and companies.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. As with other product reviews on Smashmouth , this will be an ongoing experiment.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. As with other product reviews on Smashmouth, this will be an ongoing experiment.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

DECEMBER 21, 2008

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. Paul May explained this beautifully on the BuzzStream blog.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

APRIL 22, 2010

Remain committed to the effort - Most common example here is when a marketer gets gung-ho to start blogging to boost inbound marketing and then stops publishing regularly. Budget for ongoing activity - Treat it like headcount. Would you hire good talent and then shut them off 60 days later? Did the email sent result in a clickthrough?

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Smashmouth Marketing

MAY 8, 2009

This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. Alignment of Sales & Marketing. Demand Generation.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

DECEMBER 15, 2008

So an average week's production is 92 connects, 23 quotes, 3-4 deals per week for $4800 in revenue. By adding just two CAS sessions a week to this rep, the production is increased to 167 pitches per week, 42 quotes, and 7 deals per week's effort for revenue of $8400. Need I say more?

Validation 100

Validation Lead Ranking ROI Work Management 100

Smashmouth Marketing

DECEMBER 7, 2008

So an average week's production is 92 connects, 23 quotes, 3-4 deals per week for $4800 in revenue. By adding just two CAS sessions a week to this rep, the production is increased to 167 pitches per week, 42 quotes, 7 deals per week's effort for revenue of $8400. We have actually achieved hourly connect rates as high as 22 connects.

Work Management 100

Work Management Paid Search Agency Validation Lead Ranking 100

Smashmouth Marketing

MAY 22, 2009

This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. Facebook for personal. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

AUGUST 30, 2009

There are 275 million blogs and 43 million LinkedIn users. In the current economic climate everyone is being asked to do more with less—and so there’s increased focus on getting previously silo’d departments working from the same playbook so they can be more efficient, more productive and ultimately more results focused.

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

There are 275 million blogs and 43 million LinkedIn users. In the current economic climate everyone is being asked to do more with less—and so there’s increased focus on getting previously silo’d departments working from the same playbook so they can be more efficient, more productive and ultimately more results focused.

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

MAY 25, 2010

Now I'll give you that it probably wasn't the best use of four hours of my life, but I've enjoyed the show so much over its six seasons that I just wanted to take the final episode in as much as I could, and for Smashmouth, that means inspiring a blog article. They breed excitement, and you're right back at No. 2 from above.

Television marketing 100

Television marketing B2B Software Leads 100

Smashmouth Marketing

DECEMBER 29, 2008

We've all seen it, the use of "environmentally conscious" messages to sell, brand, and market numerous products and services. It is obvious with products that have primary impact (cars, computers, energy, food), but there is also the not-so-obvious such as what we do (virtual office, recycled computers, carbon offsets, tap water).

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

We've all seen it, the use of "environmentally conscious" messages to sell, brand and market numerous products and services. It is obvious with products that have primary impact (cars, computers, energy, food), but there is also the not-so-obvious such as what we do (virtual office, recycled computers, carbon offsets, tap water).

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JANUARY 16, 2006

By increasing the available amount of daylight during the summer and decreasing it during the winter season, Franklin hoped to provide the world with a greater opportunity of doing productive work during the summer months, as opposed to the cold and dreary days of winter. Tags: blogs history energy politics green. Who needs it!

Blogger 100

Blogger Opinions Tagging Product 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. If they won't let you interview their reps - beware.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. People need to understand that picking a vendor is picking a PARTNER.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JUNE 23, 2009

A few weeks ago I published a product review of LeadLander. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 22, 2009

A few weeks ago I published a product review of LeadLander. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. Let me explain.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. Let me explain.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JANUARY 19, 2023

It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. You can post a wealth of great information on your website through blogs, white papers, articles, and more. Most of their research, 67% according to Gartner, will be conducted online.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

JUNE 30, 2009

One of the blogs I read is Web Ink Now by David Meerman Scott ( @ dmscott ). Just as television and radio communications sparked changes in race relations, sexuality, politics and the balance of world power (different blog post), the new, "Social Media", will bring changes that we can't yet predict. What we can do is participate.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

JUNE 28, 2009

One of the blogs I read is Web Ink Now by David Meerman Scott ( @dmscott ). Just as television and radio communications sparked changes in race relations, sexuality, politics and the balance of world power (different blog post), the new, "Social Media", will bring changes that we can't yet predict. What we can do is participate.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

OCTOBER 4, 2009

If you have a consumer product, it’s interesting of course. I wrote about this issue a bit on my blog. It also seems to be an inexpensive way to pull off some effective marketing. What are your thoughts here? Aaron: Yes and no. But on the B2B side the value prop is a bit less clear still.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100