Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Make It Social. Don't hide it in a blog post that will eventually get buried by newer posts.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Webbiquity

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. How do you know your tactics are working?

Social Media 310

Social Media Social Marketing Planning Tips 310

SnapApp

NOVEMBER 16, 2011

Social media is evolving to?accommodate?a While Twitter appeals to casual conversationalists , LinkedIn attracts professional network-builders. Then there are blogs that hover between the personal and professional: they're content-driven too. What's the best way to condense a lengthy blog post into a short-form tweet?

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Marketing Automation Services 236

Marketing Automation Services Social Media Marketing Automation Social Marketing 236

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Launch Marketing

NOVEMBER 10, 2021

Before encouraging social media usage, implement social media policies company-wide to maintain both employee privacy and integrity online and work towards company goals in an online space. If they contribute to blogs, social networks, or publicize company content online, rules of engagement should always apply. .

Social Media 62

Social Media Activities Practices Tips 62

Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter? Twitter Tips & Tactics. Twitter Search. Daniel Adler.

Twitter 100

Twitter Best Practices Digg PR 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things. I’m currently up-to-date with Version 4.3.3

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Buffer

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. In this blog, I’ll cover the tools that I use as well as best practices for content curation. Content Curation Best Practices. Let’s cover some best practices. Let’s cover some best practices.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Go Beyond SEO

FEBRUARY 20, 2023

While evaluating reports and data on highly performing networks, identify similar firms that are successfully using social media strategies and learn from how they use their platforms. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Webbiquity

JANUARY 30, 2018

Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. It also unfortunately requires entering a credit card even just for trial use, an uncommon practice. more time when they are returning.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Zoominfo

JUNE 27, 2018

74% of people trust social networks to guide them to purchase decisions ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). 40% of Twitter users have made a purchase as a direct result of an influencer tweet ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. ” What’s a digital marketer to do without Twitter ads?

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Buzz Marketing for Technology

OCTOBER 11, 2008

LEARNING PROFESSIONALS ON TWITTER. DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. social networks aimed at learning professionals. NEW TOOLS FOR LEARNING CLUB.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Today’s post looks at the modern candidate sourcing strategy, how it has changed, candidate sourcing best practices, and whether or not you need a candidate sourcing platform. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Webbiquity

SEPTEMBER 2, 2014

Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing? More than 80% of b2b marketers now distribute content on social networks. How do top execs use social media?

Stats 100

Stats eCommerce Statistics Social Networks 100

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. eBooks) on your social channels regularly. Like, retweet and comment on social posts.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Snapchat and Twitter ignored my interview request entirely.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Marketing Insider Group

JULY 16, 2013

So here is a list of 8 blogs that rose above the rest. And still others excelled at getting social shares. In this post, I define social selling and offer some quick and very high-level ideas on how to build a business through social networking and personal brand-building. 20 B2B Marketing Blogs You Need To Read.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Webbiquity

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. What are the best ways to use Twitter for business?

PR 100

PR Stats Social Media Twitter 100

Go Beyond SEO

FEBRUARY 20, 2023

While evaluating reports and data on highly performing networks, identify similar firms that are successfully using social media strategies and learn from how they use their platforms. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

OCTOBER 30, 2018

But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business. What Is Organic Social Media Marketing? What Is Paid Social Media Marketing? Organic marketing is the way.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. But curating content for social media is a bit more straightforward. blog comments ?? This will probably vary by network. Micro Conversions can be: ??

Curation 141

Curation Content Social Media Custom Publishing 141

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Sounds great, right? Want followers?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48