Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

ClearVoice

JUNE 4, 2024

Six out of 10 — that’s the number of marketers who say their marketing budget is being scrutinized somewhat more or much more now compared to previous years. This comes as no surprise; any business leader worth their salt wants to know they’re investing in the smartest , most effective, and flexible marketing strategies available.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Contently

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

markempa

APRIL 28, 2014

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. More from the blogs]. Marketing Research Chart: Which channels do your peers produce content on? Learn from your peers].

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? yearly rate.

Link Building 209

Link Building PR Lead Scoring Lead Ranking 209

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Strategic-IC

APRIL 6, 2022

What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Sorry to disappoint you. but you know Titanic and the iceberg? The reality is not what you see ‘above the surface’ but what is going on ‘under the surface’.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Webbiquity

NOVEMBER 12, 2019

There is no more powerful form of marketing than word of mouth: happy customers singing your praises to friends, family, and peers. The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews. It’s preposterous even to suggest such things.

Positioning 223

Positioning Brand Identity Branding Peer-to-peer 223

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I realize that this blog reaches beyond Minnesota but this internship will be based in Arden Hills, MN. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Pam Didner

MAY 14, 2020

You can read through the blog post on how to use my templates. Reasons to make marketing strategy adjustments during the Pandemic By talking to various customers, peers, and past colleagues, I found that everyone was struggling initially (me included) to make adjustments based on the rapid changes. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

ClearVoice

MARCH 5, 2019

Peer advice: I have a full-time role and consult on the side. Peer advice: I have a full-time role and consult on the side. Develop an approach driven by clear communication and transparency. To set expectations, document the scope of work, timelines and deadlines, payment terms, your hours of availability, and your role as freelancer.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Visit his website to know more about him. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

ANNUITAS

SEPTEMBER 29, 2016

It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. The statistic that hooked me? That actually kind of makes sense.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. The whole point of marketing is to evoke action in your target audience. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Webbiquity

JUNE 20, 2011

It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seeing business results from social media make adjustments to their efforts. It’s more of a place to interact with peers than to engage prospects.

Social Media 100

Social Media Peer-to-peer Media PR 100

Adobe Experience Cloud Blog

AUGUST 10, 2016

In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Biznology

DECEMBER 7, 2016

Unmoderated groups morphed into spammy blog feeds with real discussions being buried. Participating in LinkedIn groups is one of my preferred ways to engage with prospects, industry peers, and subject matter experts. Avoid mass-blasting the same blog article, discussion title, and description to ALL of your groups.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

ANNUITAS

SEPTEMBER 29, 2016

It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. The statistic that hooked me? That actually kind of makes sense.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Crisis communication is an important PR tactic.

PR 14

PR Conference Public Relations Peer-to-peer 14

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Focus on How, Not What I draw two conclusions from this data.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

OCTOBER 14, 2014

The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Tell a story that keeps listeners focused on you—instead of checking email on their phones?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

The Point

JUNE 27, 2012

When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. Do you offer email subscriptions to your blog ? Answer: you get creative. Run a survey. Host a game or sweepstakes.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Pam Didner

MAY 14, 2020

Reasons to make marketing strategy adjustments during the Pandemic By talking to various customers, peers, and past colleagues, I found that everyone was struggling initially (me included) to make adjustments based on the rapid changes. Does my marketing strategy need to be revised for the changing economy? Therefore, the answer is YES.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Content4Demand

DECEMBER 18, 2018

While in actual practice the messaging must align with the specific persona and need, here are some general types of questions the buyer would have: Inform: What are peers doing? You’ve laid out the assets you want for each stage of the buyer’s journey. What’s your next step? Do you go straight to writing the content? If so, beware.

Marketing AI 71

Marketing AI Peer-to-peer Trigger Marketing Content 71

Pam Didner

MAY 26, 2020

I’ll update this blog post and credit you. ? Creative development for campaigns, event planning, and content creation such as blog posts, podcast episodes, and videos also requires time to brainstorm and plan. The COVID-19 pandemic put marketers (me included) to the test. Should we cease communications altogether?” What is not?”

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Hubspot

MAY 24, 2017

This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed".

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120