NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. So dont pass white paper inquiries to your sales people until theyre more rigorously qualified as sales-ready leads.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! My fountain pen and my giant leather-bound journal with luxurious squared notebook paper that took a blue-black ink better than anything since. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper. I think book lays out proven strategies to producing white papers that support your lead generation process.

BtoB 120

BtoB Lead Generation Paper Generation 120

Martech

APRIL 4, 2023

“In-house and on the agency side, marketers are already leveraging AI to help them do what they’re good at,” said Stephen Marcinuk, co-founder and head of operations for Intelligent Relations, a low-cost tool that uses AI to help companies craft news pitches and carry out other public relations functions. Upskilling.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 107

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

KoMarketing Associates

APRIL 7, 2021

Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. White papers: 55% (compared to 60% in 2020). Blog posts: 46% (compared to 56% in 2020). Earned media is basically public relations, though it can be much more. Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. As a result, Grams believes that hes generating better qualified leads.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Public relations. Our Services. See Our Work. Who We Are. Contact Us. What is the fractional CMO scope of work? How many internal resources you have available. Google advertising.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Stevens & Tate

APRIL 5, 2021

Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Public Relations Lead Nurturing 69

The Marketing Blender

FEBRUARY 13, 2024

Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest. Public Relations and Outreach: Utilizing PR and outreach to build credibility and authority. Digital Advertising and Media Campaigns: Using digital advertising and media campaigns to generate leads.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Trust me, it ain’t pretty. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Sword and the Script | B2B

AUGUST 15, 2023

Need help with B2B marketing or public relations? Or just reply to this message if you are a subscriber and receiving blog posts by email. I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute. I’d be glad to speak with you about your needs.

Marketing Management 77

Marketing Management Vendors Studies Top of Funnel 77

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

nDash

SEPTEMBER 7, 2021

Tina Stokes , a brand strategist and copywriter, has significant experience writing press releases, print materials, blogs, and even radio ads for healthcare and pharmaceutical clients. Karen Tiano is a communication strategist with public relations, writing, and editing experience across biotech, retail, aerospace, and defense.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Search an applicable phrase on Google and look at the results for related searches.

Media 122

Media PR Paid Search Agency Distribution 122

SmartBug Media

MAY 7, 2019

Thought leadership is a powerful public relations , marketing, and sales tool. Some may prefer publishing a written blog, others may opt to blog in video form or post on social media. You would not be the first organization to have one of your leaders leave and take three blogs with them. Getting Back to Ownership.

Thought Leadership 69

Thought Leadership Public Relations Advertising Agencies Opt-out 69

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . PR Marketing and Trade Publications. All these types of content attract industry-specific visitors.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. WriteSpark Blog Feeds. White Paper Writer. WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « PR Has New Rules for Reaching Buyers Directly | Main | How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale » Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. Tweetable Moments.

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. Yep, I get a pencil or a pen, a piece of paper, or even markers and a whiteboard. StartupNation Blog is proudly powered by WordPress. Previous: I Will Choke One-out-of-Ten Advice-Givers. Then I draw! (I’ve

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Marketing Craftmanship

JULY 19, 2013

When he’s confronted with blood in his new role, Doc Martin pukes in a paper bag and addresses the medical crisis at hand without skipping a beat. In advance of Season 6’s final 8 episodes, diehard Doc Martin fans can follow the latest series-related news and gossip on its official website / blog www.docmartinfan.com.

Television marketing 100

Television marketing Public Relations Thought Leadership Blogger 100

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. WriteSpark Blog Feeds. Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

markempa

NOVEMBER 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120