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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Add merchandise to the shopping cart. UA used cookies; GA4 uses modeling to estimate key events. Well, it differs by organization.

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12 Ways to Make Money From Your WordPress Blog

Optinmonster

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

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Decoding GMV pricing: benefits for software users

Sana Commerce

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today.

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Why lifecycle marketing matters for your social team

Sprout Social

For example, someone’s needs early on in starting to use the product likely differ from seasoned super users, or even more hesitant users who may need some incentive to stick with it. The lifecycle team looks at all these different pieces and tries to build around the right experience for other groups of user needs.

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Top 15 Content Marketing Trends for 2023

ClearVoice

But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Brand humanization.

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10 Tips for Writing Productive Description that Converts Leads

Valasys

A productive description is a numerous approach to deliver critical erudition to browsers; however, it also provides you with lead generation opportunities, assisting you to exceed different competitors. Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.