Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Ahrefs

NOVEMBER 30, 2023

85.19% of all blog traffic comes from organic search. Medium) People rarely read online — a pattern that hasn’t changed since 1997. Animalz) On average, engagement starts to drop after 7 minutes of reading. They’re far more likely to scan … Read more ›

Statistics 120

Statistics Content Marketing Advertising Mediums Content 120

Content Standard

OCTOBER 2, 2018

That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly? Convenience might as well be Medium’s middle name. A platform? A publisher?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Biznology

APRIL 28, 2017

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Because there was a content marketing medium my client did enjoy– podcasting. And in this case, it wasn’t blogging. Sound familiar?).

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Consider these statistics: 63% of marketers say generating traffic and leads is their top challenge ( source ). In today’s post, we teach you everything there is to know about influencer marketing for small and medium-sized businesses. Continue Reading.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. These days, customers and businesses generally see corporate blogs as credible sources of industry information. How Does Content Syndication Work? Content Curation Sites.

Traffic 62

Traffic Top of Funnel Curation Content 62

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

The Point

JANUARY 24, 2017

Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].”

Trade Show 100

Trade Show Traffic Demand Creativity 100

Marketing Insider Group

JANUARY 17, 2023

But you can’t let a challenge stop you from driving more traffic and generating conversions for your business. Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Quick Takeaways. What Is An Internal Link? Why Start Internal Link Building?

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

seo.co

JANUARY 25, 2021

If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. If you’re the unfortunate beneficiary of a Google algorithmic update that doesn’t go your way, you’re likely to see significant Google ranking drops and traffic declines.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Optinmonster

OCTOBER 7, 2021

Are you struggling to figure out how to convert traffic into leads on your website? An optin campaign is an effective and easy way to convert your website traffic into actual leads. OptinMonster has multiple campaign types and designs that can help you create the perfect optin campaign and start turning traffic into leads.

Traffic 72

Traffic Lead Scoring Lead Ranking Leads 72

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Make the Most of Written Blog Content. Event Lead-Ups, Updates and Recaps.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

APRIL 18, 2023

When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales. It’s by far the top B2B social advertising platform, content marketing medium for B2B advertisers, and B2B social network.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. And what are one of the most difficult methods of lead generation?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. 5 Optimize Videos for Search Engines Search engine optimization (SEO) plays an important role in driving organic traffic and increasing visibility.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Moz

MARCH 18, 2019

Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. The faster your client responds to incoming queries, the better their chances of winning the foot traffic. Encourage your retail clients to sign up and give them an amazing competitive edge on driving foot traffic!

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Traffic Google 71

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%. The post Seven Ways to Create Killer Marketing Videos [Infographic] appeared first on B2B Marketing Blog | Webbiquity.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Convince & Convert

OCTOBER 22, 2015

They’re just working hard on the next blog which might get a few hundred or thousand visitors, but they might have pages that are crushing that every day and they may have dozens of visitors at this very moment on a service page that they haven’t looked at in months or years.” —@crestodina. “A Produce something great. Content Jam.

Design 144

Design Traffic Wikipedia Content 144

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Contently

FEBRUARY 28, 2023

The rumble of traffic. Audio stories are different from any other medium for this very reason. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. The buzz of a bee. The whoosh of your coat in the wind.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out. Find the top 10 to 20 brand blogs (or vlogs or podcasts, etc.)

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Webbiquity

JUNE 1, 2021

Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. There’s no better option than collaborating with a macro influencer to drive massive new traffic.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Blogging with B2B influencers Blogs are not the core atomic unit of content marketing that they once were, but they remain key for driving organic traffic to your company website.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. In this blog, we’ll make dynamic UTM parameters easy to understand. It determines the marketing medium that led to the click. →

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Chanty website traffic growth. Guest blogging is nothing new.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Adobe Experience Cloud Blog

JULY 29, 2015

Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. R-E-S-P-E-C-T, Find out What It Means to Your Customers.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48