Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Image credit: Elisa Ventur on Unsplash. “Sky is blue” statements.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

KoMarketing Associates

MARCH 31, 2015

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. This comes in the context of legislation, especially in Europe, where collecting lead data without proper consent or opt-out options could lead to fines and reputational damage.

Privacy 125

Privacy Intent Signal Lead Ranking Lead Scoring 125

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Blogging increases web traffic by 55% for brands.

Business 100

Business Business Blogging Vendors Social Media 100

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. House lists (customers, leads, and other opted-in contacts) are not immune. Do the new Google/Yahoo deliverability rules make using a third-party list too risky?

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.

DemandBase 112

DemandBase Marketing Attribution Account Based Marketing B2B 112

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Marketing departments are often the first to find their budgets cut. Negotiate with Your Vendors and Tool Providers This one can feel uncomfortable, but it’s worth a shot. It’s a no-win situation.

Enterprise Management 109

Enterprise Management Marketing Budget Budget Programs Work Management 109

Marketing Insider Group

AUGUST 25, 2015

86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. You don’t have to be an expert content marketer. Use Content and Blogging To Differentiate Your Selling Efforts.

Statistics 100

Statistics Differentiation Trade Show B2B Sales 100

Jackie Walts

JULY 12, 2019

If your company markets to a very specific audience or has a long sales cycle, Account Based Marketing (ABM) can help focus marketing and sales resources towards the accounts most likely to bring in the highest revenue. That’s why we’re writing these blogs. That’s why we’re writing these blogs. Who are we?

Account Based Marketing 54

Account Based Marketing ABM Demand Generation Agencies Budget Programs 54

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. Jon explains what causes good marketers to execute bad ABM and fall victim to the hype cycle, then ends the post with things you can do now to avoid disappointment. Introducing Engagio’s All-New ABM Market Map. Enjoy! – – –.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

The Point

SEPTEMBER 25, 2018

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. In the broader market, however, our agency’s experience tells a different story. In the broader market, however, our agency’s experience tells a different story.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This sharply contrasts with the B2C buyer’s journey, where individual consumers are the sole decision-makers, leading to faster decision-making.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Webbiquity

MARCH 17, 2020

Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue.

B2B Sales 276

B2B Sales Automation Top of Funnel B2B 276

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Personalization is for the lead generation and nurturing process. Significantly edited from the original.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Work Management 111

Work Management Generation Marketing Management CMO 111

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Only B2B

OCTOBER 5, 2021

How are marketers using intent data to increase revenue? You’re probably aware that intent monitoring allows you to gain a more in-depth and comprehensive insight into your leads, targets, and clients. How To Select Intent Data Vendor. Your business needs a reliable data vendor. Image Source: TrustRadius.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Conversica

MARCH 13, 2019

As more and more companies build new tools, launch new services or deploy the AI of strategic vendors, it is important to recognize the truly unique solutions and how they impact the market. We are so proud that such an incredible group of companies won this year’s program. Congratulations to all of them.”. Other AI Technologies.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

BenchmarkONE

MARCH 22, 2019

Sales and marketing technology changes quickly. Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. This blog was created by Richard Boardman, who spent 15 years as a CRM consultant.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Here are the seven best marketing automation blogs on the internet. They’ll help you identify which workflows are best for automation, which tools to use, and how to apply marketing AI to get the best possible results for your business.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Stevens & Tate

FEBRUARY 9, 2023

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. They will also research vendors that provide those products and services to determine if they are trustworthy. How do you drive website conversions throughout the buyer’s journey?

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Branding 116

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98