Remove Blog Remove Link Building Remove SEM Remove Traffic
article thumbnail

What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage. SEO vs PPC.

article thumbnail

How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. But which strategies and tactics should they use?

SEM 43
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. But which strategies and tactics should they use?

SEM 40
article thumbnail

A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic. PPC marketing can effectively generate leads and boost your website traffic quickly, as you only pay when someone clicks on your ad.

article thumbnail

Questions to Ask Your SEO Company Before You Hire

seo.co

The most important metrics to consider include website traffic, organic visibility in search engines, keyword rankings, conversions on the website and (most importantly) revenue driven and directly attributable to SEO efforts. Website traffic can be measured by looking at the number of visits and the duration of time spent on the website.

article thumbnail

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Advantages of SEO. Advantages of PPC.

PPC 40
article thumbnail

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. But two great sources are blog directories and RSS syndication sites. Webbiquity B2B Marketing Blog).

RSS 100