Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. 1 challenge for marketers who are new to generative AI is crafting great prompts. Create incredible graphics for blog posts, and featured images, or just have fun using your imagination.

Work Management 110

Work Management Generation Marketing Management CMO 110

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. Get more leads.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. Collecting emails is a form of lead generation.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Generating organic traffic is awesome. After all, page views can’t pay the bills. You generate revenue when your site visitors convert to leads. Then those leads become paying customers. Table of Contents Why don’t blogs convert?

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Unbounce

NOVEMBER 14, 2021

This blog post will teach you five foolproof digital marketing practices to get new customers. Lead generation. Lead generation is the practice of generating leads —people interested in your product who could become buying customers. But content isn’t just limited to blog posts.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Ranking 52

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. When a reader gets an email that doesn’t feel generic, but reaches them at the right time, we’ve found they’re more willing to take action. It sure can. Make a new plan, Stan What is an email list?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Identifying ABM Pain Points Even when articulating pain points, specificity is clearly seen in ABM compared to generic marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Launch Marketing

MARCH 6, 2024

In this exploration beyond buyer personas, we have partnered with OneNineFive to delve into the transformative potential of personality-driven content and how it can elevate your lead generation strategy to propel leads through the marketing funnel. Looking to up-level your content marketing and drive more leads?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Top Rank Marketing

APRIL 18, 2024

Podcasts can boost brand awareness, establish thought leadership, differentiate your brand from the competition, and even help with lead generation. Do your research Approach your podcast like a blog’s editorial calendar. Podcasts are very easy to create and launch. Low startup costs. Access to new audiences.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Launch Marketing

NOVEMBER 22, 2023

How can it be useful for your lead generation efforts? Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. Mailchimp focuses on email marketing, Unbounce manages landing pages and forms and Google Analytics looks at website tracking.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Excelsior Research

DECEMBER 5, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Digital Campaign Overview: A blog about digital campaign. Display ads of Kay by Katrina products will display on your search page. Plus, generating leads and converting them into customers. OUR CULTURE.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. What is a thank you page? A Thank You page is a page that aims to keep your audience engaged after they’ve completed a certain action. 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing B2B Top of Funnel Planning 118

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. In 2021, more than a third of marketers told HubSpot that their top marketing priority was generating leads.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145

Optinmonster

DECEMBER 5, 2022

There are more leads at the top and fewer at the bottom. This is because not every lead will progress to the next stage of the funnel. Using a funnel as part of your email marketing strategy has several benefits: Personalization: An email funnel lets each lead take their own individual customer journey. Landing Page.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. A positive experience can lead to increased customer loyalty.

Examples 73

Examples Webinar Metrics Marketing & Strategy Landing Pages 73

SmartBug Media

APRIL 3, 2023

But by doing this, your leads will turn out more qualified, and you’ll have a better understanding of what someone needs. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins. Speaking to your different personas is the exact thing that will make your leads more qualified.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

SmartBug Media

MARCH 24, 2022

A conversion path is the strategically outlined journey that inbound marketers create to attract visitors to a website and convert them into a lead. Examples of Conversion Paths. Below is an example of a typical conversion path: The user asks Google a question. The user finds the answer to their question via your website’s blog.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!” ).

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Optinmonster

FEBRUARY 2, 2024

How to Generate an Email List for Free With Social Media 1. Set a CTA on Your Facebook Page 5. Offer Lead Magnets and Content Upgrades 10. Here’s an example from Instagram , but you can do this with any social media platform. When you build your own list, you’re going to end up with a higher quality list.

Ad Building 80

Ad Building Paid Search Agency Social Media User-Generated Content 80

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. That revenue is tied to paying customers, and paying customers are just leads who made it through the sales funnel. Accordingly, many online marketers measure their success in terms of how many leads they were able to generate.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. Wrong leads is same as no leads. Content syndication will help you gather more leads, how?! Lead Magnets.

Lead Ranking 126

Lead Ranking Lead Scoring Generation Long Tail Marketing 126