SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SocialPilot

DECEMBER 6, 2023

Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1. One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content.

Personalization 86

Personalization Branding Brand Identity Tips 86

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Content could be anything from a link to a newspaper article, to a blog post. Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Be proactive with blogging.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Webbiquity

APRIL 18, 2024

Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures. For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. In 2005, only 5 percent of U.S.

Social Media 71

Social Media Media Tips Buyer Personas 71

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 102

Paid Content Linkedin Social Media Top of Funnel 102

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

MAY 2, 2024

Brands love using LinkedIn for business. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. A solid LinkedIn SEO strategy. We’ll also discuss the various factors LinkedIn’s algorithm takes into account when ranking company pages.

Linkedin 93

Linkedin SEO Optimization Paid Search Agency 93

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Update Calls To Action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Engaging in LinkedIn Groups. Here are some steps you can follow to join a Group: When logged in to your LinkedIn account, navigate to LinkedIn Groups or use the search bar to search by interest.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. Create engaging posts, share before-and-after pictures, and offer tips on pest prevention.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. This allows you to aim your marketing budget and resources and solve the right problem. These could include LinkedIn, email marketing, content marketing, or SEO. Go here for tips on creating a winning digital marketing plan. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Increase ROI.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Writing on the Web

FEBRUARY 4, 2015

And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. When writing blog content, you must keep your readers’ needs and expectations in mind.

Personalization 100

Personalization Social Media Tagging Keywords 100

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 68

Tools Lead Scoring Lead Ranking Blogger 68

Writing on the Web

MAY 14, 2014

How can you use Social Media tips when you’re away from the office for a week? I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered. The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Stevens & Tate

MARCH 31, 2024

This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. Hashtags categorize content with relevant keywords, making it visible to users searching for those terms. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

ClearVoice

AUGUST 29, 2022

In this article, we break down some of the top tips for how to scale your content marketing efforts. Does your content contain all the keywords you would want customers to use when looking for solutions to their problems? So be sure you have the resources to commit to the process for the long term. Boosts your SEO.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Thinkers360

MARCH 7, 2024

Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis. You can download and display digital badges and credentials from the Awards & Badges page as well as post them to your LinkedIn Licenses & Certifications. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. A few tips to help with promotion: • Promote your premium content (i.e. eBooks) on your social channels regularly.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. And that’s what we’re going to show you how to do in this blog post! This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Marketing Insider Group

APRIL 28, 2011

But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. Company websites with a blog get 55% more visitors. The B2B Marketing Insider Blogging Tips.

Tips 100

Tips Blogger Business Digg 100

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Utilize SEO tools like SEMrush , Ahrefs, or Moz to track where your website ranks for specific keywords in search engine results.

Paid Content 104

Paid Content ROI Content Marketing Marketing Analytics Tools 104

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Writing on the Web

NOVEMBER 14, 2012

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Top 3 Excuses for Not Blogging: “I don’t have time to blog.”. “My

SEO 100

SEO Internet Marketing Business Blogging Traffic 100