Webbiquity

DECEMBER 7, 2021

The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Tom: Hello everybody, and welcome to another Founders Interview on Webbiquity. The Discussion.

Enterprise Management 258

Enterprise Management Startups Work Management Communities 258

markempa

JULY 19, 2016

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find resources and practical ideas related to lead generation for complex sale. So I started writing this blog to share what I was learning. Image credit: PhotoDune.

Leads 120

Leads Lead Marketing Qualified Leads B2B 120

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. The Entrepreneur Interview Series #2: Scott Burns, Structural. The Entrepreneur Interview Series #3: Atif Siddiqi, Branch. Vessenes, ProfitSee.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Not necessarily.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. The Entrepreneur Interview Series #3: Atif Siddiqi, Branch.

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

Webbiquity

AUGUST 11, 2020

So, he decided to do something about it. GateKeeper’s App-139 software package automates the collection and storage of data related to the required daily airfield inspection at each airport. I had led a team that created a pilot project which proved such a tool was feasible, and potentially marketable to airports.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. This plays out in the decisions we make about the markets to pursue, the customers to support, and the investments to make.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Blogs are powerful business tools. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Vision Edge Marketing

MARCH 12, 2024

The test phase is about determining whether there is merit in an idea or concept. The 2 nd Measure Phase: Time to Extract Actionable Insights Insights are the currency for making crucial decisions, such as what products to develop, what markets to enter, and what customers to pursue. Beware of bias in your hypothesis formation.

Training 242

Training Work Management Paid Search Agency Analytics 242

Webbiquity

APRIL 21, 2020

Remote project managers review the data and provide feedback to contractors about actions to take. ICT automates this process and reduces it to a day or less. In the Great Recession, contractors had to find ways to make up for the resulting worker shortage; that drove advances in innovation, automation and collaboration.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Martech

JULY 27, 2023

This interview has been edited for clarity and length. We spoke to her about her martech journey. We spoke to her about her martech journey. Q: Your starting point was some distance from marketing technology, correct? Q: An MBA with a specialization in marketing. A: Yes, my first career was graphic design.

Marketing Automation Services 91

Marketing Automation Services Advertising Agencies Work Management Hubspot 91

Webbiquity

JUNE 8, 2020

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Screening resumes, whether manually or using automation, is of course a vital step in narrowing the field to the most qualified job seekers.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Webbiquity

JUNE 23, 2020

The fear was lifted and I had to respond with a much better way to help companies bring their products to market effectively, with greater velocity, while mitigating risk on quality and overall costs. It’s so easy to be passionate about building a company that impacts peoples lives so profoundly. That model is long gone.

Work Management 166

Work Management Marketing Management Marketing AI Burn Rate 166

BenchmarkONE

DECEMBER 3, 2019

Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. Whatever department they work in, job title they have, or area within your company they excel in, tapping into it and using that expertise to fuel your blog content has numerous benefits for your company and the SMEs. . It’s cost-effective. .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Webbiquity

APRIL 16, 2019

You probably don’t think about…direct mail. Though direct mail has been around since the days of the Sears catalog and the Pony Express , it remains a popular and profitable marketing channel for many types of businesses. So he did something about it. Here’s his story. The Product.

Enterprise Management 142

Enterprise Management Marketing Automation Services Work Management Marketing Management 142

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. About half of content marketers are already using in-person events in their campaigns. And we were getting paid for it.

Lead Ranking 122

Lead Ranking Lead Scoring Top of Funnel Budget Programs 122

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! But if you’re left scratching your head about where to begin, don’t worry – you’re not alone! Here are the seven best marketing automation blogs on the internet.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. WHICH CONTENT MARKETING INFLUENCERS INFLUENCE YOU?

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Zoominfo

JANUARY 11, 2021

Maybe there’s a product out there that can automate most of the work you spend half your day working on. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Use Intent Signals.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. We have divided these experts based on the niche they talk about the most.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

SEPTEMBER 29, 2020

One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. As you utilize the following strategies, recognize that it’s not about what you think is best for everyone else.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Zoominfo

JANUARY 11, 2021

Maybe there’s a product out there that can automate most of the work you spend half your day working on. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Use Intent Signals.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. What about the customer experience?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Think about the Greek gods, for example. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). Gas in your car or an instant MPG reader to tell you about the car’s fuel economy? Start by really thinking about your prospecting cycle.

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. That’s too scary to think about. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. A pretty minimal enterprise,” he told one interviewer. “I Where would we be without them?

Enterprise Management 110

Enterprise Management Work Management Marketing Management Conference 110

Zoominfo

JUNE 12, 2018

billion in 2021, according to market research firm IDC ( source ). Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process. 3. Schedule interviews.

Marketing AI 176

Marketing AI High Quality Lead Zoominfo FAQ 176