Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Use images and videos to illustrate your points.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. At the least, make sure your internal people are compelling speakers. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. It allows businesses to manage digital content, including images, videos, audio files, and more. Guest post by Jonathan Liebenberg. What goals does the business want to achieve?

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Vision Edge Marketing

JANUARY 31, 2023

A study by the International Association of Business and Management found that improved performance was a result of effective knowledge transfer and led to increased competitiveness. Encourage internal and external knowledge sharing. Improved performance and competitiveness.

SME 209

SME Work Management Marketing Management Bandwidth 209

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Watch the short video on email marketing below.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

JUNE 30, 2020

Less than a third (28%) of talent professionals say that internal candidates are an important source for filling vacancies. A recruitment strategy that focuses on external hires is costlier and riskier than an internally-focused initiative. Businesses promote productivity by filling roles internally.

Work Management 269

Work Management Marketing Management Skype Paid Search Agency 269

InsightSquared

APRIL 21, 2020

Very quickly the world has been forced to communicate virtually. We are fortunate to be in constant communication with our coworkers, customers, and prospects using video sharing and other communication platforms. Check what is behind you when your video is on. Turn on Video. Avoid Multitasking.

Opt-out 248

Opt-out Work Management Opt-in Video Marketing 248

Webbiquity

JANUARY 14, 2021

But in technology—particularly in communications technology—25 years may as well be a different geologic age. To put that into perspective: approximately 1 Gig of HDTV data, delivered at 2015 speeds, amounts to 7 minutes of video.”. Technology has permanently revolutionized the communication processes in five key ways.

Marketing AI 262

Marketing AI Skype Work Management Business 262

Webbiquity

MARCH 7, 2023

Over time, communications become more efficient, as the consultant becomes less of an external resource and more of simply an extension of your team. A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. App store marketing is its own specialty.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Thinkers360

APRIL 20, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! 37 Aarron Spinley SPINLEY.CO

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Biznology

APRIL 1, 2020

Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement. Video messaging.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Thinkers360

MARCH 8, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Creating an internal culture that celebrates diversity across the global enterprise shouldn’t only be HR’s responsibility. Last year alone, CPG online sales in the U.S. totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

APRIL 18, 2024

Avoiding spam: There’s a fine line between regular communication and spamming. You can segment your leads and tailor the automated communications to address their specific pain points. This level of personalization ensures that every communication feels relevant and valuable to the recipient.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 34 Malini Rao Contact Malini Rao Score: 36.17

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. Blog post outlines and video script drafts can be created in seconds using generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Martech

FEBRUARY 15, 2024

Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Limit the number of participants to ensure effective communication. Be sure to establish the future home of customer service content, video demos, and all the blogs.

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Biznology

NOVEMBER 4, 2020

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. This still happens, but nowadays, such a large share of B2B business is conducted via online video. Video cost components. The post New Video Content on a Budget appeared first on Biznology.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Marketing Insider Group

OCTOBER 21, 2021

We’ve tested a few of these services and haven’t found any that can produce quality blog content or long form articles to anywhere near the level of quality required to rank for search or answer technical or professional thought leadership requirements. Video Overtaking All Other Digital Channels.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Creative, messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Read the QuickBooks blog.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Thinkers360

APRIL 7, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Contact Himannshu Sharma Score: 43.95

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Convince & Convert

FEBRUARY 21, 2024

Decide Who Is In Charge People are using AI all across your organization, from interns to the C-suite. Does your company have a process in place to check against bad info in all internal and external communications. Overreliance on ChatGPT for any copywriting or communication is simply a bad practice.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. One of our top blog posts on ClearVoice had the following performance over its first four years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Circle Studio

NOVEMBER 23, 2021

The “land and expand” mentality of a B2B marketing strategy requires internal teams to not only know what each is doing, but to be truly integrated and working on marketing and sales initiatives together. More and more (and more) video. Video has become the dominant medium. More) Digital Acceleration. Buyer intent data.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

JANUARY 20, 2022

Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs. Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles. .” A number of the solutions have sophisticated features, Cass noted. Why we care.

Lock-In 131

Lock-In Content Copywriting Vendors 131

Thinkers360

APRIL 14, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! Contact Alison Heller Ono Score: 63.54

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Biznology

JUNE 29, 2018

So, what are the implications for sales communication content, and for video content in sales communication particularly? Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. But it may go unshared. Like this post?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Thinkers360

MARCH 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! 7 Yaroth Chhay ACLEDA Bank Plc. Score: 35.33

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Martech

NOVEMBER 16, 2022

Getting it right either internally or with a link-building partner can catapult your SEO performance. To accomplish this, you’ll need to develop a robust linkable content plan focused on these audiences, giving them something worthy of linking to—more on this in the above-linked video. Myth 4: Internal linking isn’t as important.

Link Building 119

Link Building Internet Marketing Ad Building Planning 119