Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense.

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

NOVEMBER 9, 2017

We get keyword data from Google , and we organize it into topics for our topic taxonomy. It controls the way we form our URLs for our web pages, among other things. Because it is based on the keyword ontology, we can ensure that new pages are built with the language of the customer in the URL.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

FEBRUARY 4, 2013

If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. In the age of Google Penguin, this can’t be an artificial process performed by SEO consultants.

Lead Ranking 80

Lead Ranking Lead Scoring Paid Search Agency SEO 80

Biznology

APRIL 24, 2013

Claim Your Custom URL. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. My URL is [link]. Instead of simply adding a URL, edit the text to a more descriptive and SEO-friendly term like “My Content Marketing Strategy blog.”.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

OCTOBER 13, 2015

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Go out there and replace all of your impossible to share or remember URLs like www.biznology.com/?p=26466

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. It’s as easy as making one on Google+ or Facebook Pages.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JUNE 2, 2015

Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Did you know that you can load up your YouTube channel with links to all your other social media and web properties in addition to offering you a lot of space to share everything about you and your brand on the About Page ?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

JANUARY 6, 2014

How do I earn and sustain top rankings in Google and Bing? I imagine this is what duplicate content on the web is like for search engines like Google and Bing. If you were Google, what websites would you want to rank long-term? This is basically what Google is doing with algorithm updates. Image via CrunchBase.

SEO 80

SEO Marketing & Strategy Lead Ranking Lead Scoring 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

OCTOBER 1, 2013

Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Start with the keyword phrase fed into Google, Bing, and Yahoo! And then just search as deep as you can, especially to the point when Google begins to fail on you. Google breaks apart and starts making surreal connections.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? And I need a lot of them.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

SEPTEMBER 13, 2012

Followers/friends/fans and sharing for social media. Most marketers overvalue the first two (blog page views and retweets, for example) and undervalue the last two (email subscriptions from people who first read the blog and, ultimately, sales from among that group). First, let’s discuss what metrics we’re talking about.

Content Marketing 80

Content Marketing Planning Clickthrough Landing Pages 80

Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts. And the words enriched all related social outreach. Social conversations increased exponentially.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MAY 7, 2012

Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. Panda (Photo credit: Wikipedia). What’s the solution?

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

OCTOBER 11, 2010

What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators. As some of you may know, my academic background is in Biology--thus my frequent comparisons between life sciences and social media in my posts.

Curation 80

Curation Web 2.0 Digg Barriers 80

Biznology

SEPTEMBER 11, 2012

Usually, we think only of the keywords embedded in the copy, titles, headlines, URLs, and hyperlinked keyword phrases. So, unless you know how to forward and redirect your domain names to all of your blogs, sites, social networks, platforms, and services, just sit on your laurels.

Domain 80

Domain Cross-Selling Blast Campaigns Keywords 80

Biznology

FEBRUARY 21, 2017

We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it.

Domain 153

Domain Buy Service Product 153

Biznology

JULY 11, 2018

No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. Ringing the Bell.

PageRank 179

PageRank Work Management Marketing Analytics Tools Advertising Agencies 179

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. Why not just pop your domain URL into the widget below and see the sort of rabbit hole I have gone down a short week ago when Olga gave me the keys to the SEMRush kingdom.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

NOVEMBER 8, 2011

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile.

Google 80

Google SEO Adsense Profiling 80

Biznology

SEPTEMBER 2, 2014

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart.

Google 80

Google CMS Development PageRank Tagging 80

Biznology

DECEMBER 29, 2015

If you have a brand site you want to turn into Google catnip, Audienti’s for you. The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. I have had access to Audienti for a couple years now, back when it was called OMAlab.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

JANUARY 13, 2015

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Social Media is an Afterthought.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

JANUARY 1, 2013

Start a Blog — I know what you’re thinking: blogging’s dead. However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. Make sure it includes source(s), creator(s), and its home URL.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

APRIL 19, 2016

For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Content Profiling 80

Biznology

DECEMBER 31, 2012

SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. Though it is sometimes practiced this way, regular readers of this blog know well that what we call “black hat” SEO is self defeating. White hat SEO is about growing a loyal audience by building useful content for them.

SEO 80

SEO Wiki Consulting Search Marketing 80

Biznology

APRIL 3, 2012

So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media ? I know, when you post your own pins, you can add a source link-back URL , right? In blogging and social media, this is even more essential because of sharing.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We want them to be on-topic, on-target, and really considering the act of blogging on behalf of our clients.

Social Media 80

Social Media Media Blogger Banners 80

Biznology

APRIL 21, 2014

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Biznology

DECEMBER 16, 2014

If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. Everything is cached, even things like “what type of flower did my grandmother wear as a corsage to prom?”

Internet Marketing 80

Internet Marketing Search Engine Marketing Google Search Marketing 80

Biznology

MARCH 3, 2015

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! The URL Importer. Well, how many of your blog posts are evergreen? and other network affiliates. The More the Merrier.

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80