Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?
Making Social Media Your Own: A Guide to Vanity URL Customization
NOVEMBER 12, 2013
Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? powerful one if you are promoting your social media presence in any meaningful way. Enter your desired custom URL and search for availability. Why not make the URL another part of that formula? . Facebook.
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year.
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. in new readers via search and social. return on social. So was I.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. That said, you could very well lose your shirt in the time it takes Google to soften its algorithm enough to return your site back to the first page from being excommunicated to the 5th page of Google.
8 (Free) Google Resources B2B Marketers Need To Know
APRIL 16, 2015
Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference.
Why your business needs to claim its Google Places page
MARCH 26, 2013
Google Map on iOS (Apple) or Google via their Android phone. Your Google+ Local Page information. Google Places is now Google+ Local This part may be confusing, but Google used to have a service which is still operational called Google Places. Move past anything you may or may not have heard about Google+. Immediately.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs? Blog SEO.
How to set up Google authorship by using rel=”author”
OCTOBER 29, 2012
One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. Before we begin, you will need two things: 1.) A public Google+ profile. 2.)
Inside the Mysterious World of Dark Social
JULY 7, 2016
Content sharing via social media is really important, right? But have you heard of “dark social?”. We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s called dark social. What, exactly, is “dark social”? For example, they decide to share this blog post (thanks!).
Five proven ways to get more people to read your blog
grow - Practical Marketing Solutions
OCTOBER 21, 2013
Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book Born to Blog , but here are a few ideas that helped me in the early stages. Some bloggers may be seeking raw “traffic” for their blog. What is your approach?
5 Key Steps to Consider When Guest Blogging
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. However, as we know, Google is now better than ever at detecting “spammy” links, putting a halt to link-building strategies that simply take an “I’ll take whatever I can get” type of approach.
If you post it will they come?
JULY 19, 2016
Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Share If You Post it Will They Come ? on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page as well as whatever other social media profiles that make sense. Like this post?
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.
You’re doing a terrible job with search and social
JANUARY 13, 2015
The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Social Media is an Afterthought. Google hates abandoned content.
11 Easy Social Media Tips and Tricks
DECEMBER 10, 2013
Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. While not widely used, QR Codes can be utilized to make access to social media easier. Enjoy! Be Diverse.
Register a domain name for every event on your calendar
OCTOBER 13, 2015
Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Trysoci.com is much easier to remember and use than www.meetsoci.com/soci-social-media-marketing-platform. You really must know this is true.
12 Benefits of Blogging for B2B Marketers
B2B Marketing Traction
MARCH 27, 2012
Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. What other benefits have you received from your B2B blog?
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ? Location.
SOCi allows me to load up on topical social content and then let go
APRIL 19, 2016
For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. People love to learn and grow.
An Overview of the Major Google Algorithm Updates of 2014
DECEMBER 19, 2014
Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. Panda: A search filter meant to stop sites with poor quality content from working their way into Google''s top search results.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Syndication and blog directories. Social media.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. To clarify, I said Google’s HTTPS encryption is killing organic SEARCH ENGINE OPTIMIZATION, not organic search itself. So why has Google? Rebecca and Todd are sure to be on Google’s naughty list.
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. All rights reserved.
Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.
Everything You Should Know to Prepare For Google+ in 2014
NOVEMBER 8, 2013
Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Google+ profile is required for nearly everything. Is It The Better Social Network?
Remember LinkedIn for social media marketing
APRIL 15, 2014
Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade.
26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
JULY 1, 2014
Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post.
Fall In Love With Google’s Social Search Functionality
EMagine B2B Blog
FEBRUARY 4, 2015
As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Since November 2014 one section of this information has become more and more evident, social. Well, it’s a little harder to pin down then you might think, isn’t everything with Google?
Back to Basics: 6 Quick Social Media Marketing Tips
It's All About Revenue
JUNE 13, 2013
by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what?
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO: Understanding Google Analytics: 5 Basic Questions Answered. 3) Bounce Rate. Anything over 2.00
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+? How else can I optimize my Google+ page for SEO?
3 Ways Social Media and SEO Can Work Together
DECEMBER 18, 2014
My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts. Are you using IFTTT?