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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Google Review Count:  330. Google Review Count:  306. 15) URL Profiler.

SEO 100

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. Google Review Count:  345. 22) Social Report.

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Making Social Media Your Own: A Guide to Vanity URL Customization

Volacci

Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? powerful one if you are promoting your social media presence in any meaningful way. Enter your desired custom URL and search for availability. Why not make the URL another part of that formula? . Facebook.

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Here’s Why Infographics Outperform Blog Posts

Contently

Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. But a content plan with only blog posts is like a diet that consists solely of bananas. versus $1.77 for a blog post.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs? Blog SEO.

Why your business needs to claim its Google Places page

Confluent Forms

Google Map on iOS (Apple) or Google via their Android phone. Your Google+ Local Page information. Google Places is now Google+ Local This part may be confusing, but Google used to have a service which is still operational called Google Places. Move past anything you may or may not have heard about Google+. Immediately.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count:  46,500. Showcase reviews:  Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count:  29,800. Pricing:  free (but requires an active Google AdWords account). Google Review Count:  19,200. Google Review Count:  11,200. ” — StoreYa Blog.

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

Did you know that the search result in #1 position on Google gets 33% of search traffic ? We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Google handles over 40,000 search queries a second. URL if possible. BloggingBottom Line.

The 15 Best Special-Purpose SEO Tools

Webbiquity

This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 1) Google Search Console. Google Review Count:  600. Google Review Count:  290. Showcase reviews: StoreYa Blog, Express Writers. 3) ScrapeBox.

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The 14 Best Content Planning and Research Tools

Webbiquity

Google Review Count: 1,190,000. Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700.

Five proven ways to get more people to read your blog

grow - Practical Marketing Solutions

Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book  Born to Blog , but here are a few ideas that helped me in the early stages. Some bloggers may be seeking raw “traffic” for their blog. What is your approach?

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ? Location.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. What other benefits have you received from your B2B blog?

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. All rights reserved.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. To clarify, I said Google’s HTTPS encryption is killing organic SEARCH ENGINE OPTIMIZATION, not organic search itself. So why has Google? Rebecca and Todd are sure to be on Google’s naughty list.

How to set up Google authorship by using rel=”author”

Biznology

One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. Before we begin, you will need two things: 1.) A public Google+ profile. 2.)

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Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Syndication and blog directories. Social media.

An Overview of the Major Google Algorithm Updates of 2014

Hubspot

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. Panda: A search filter meant to stop sites with poor quality content from working their way into Google''s top search results.

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How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. That said, you could very well lose your shirt in the time it takes Google to soften its algorithm enough to return your site back to the first page from being excommunicated to the 5th page of Google.

Why Business Blogging Works

Hubspot

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. How to Validate Your Blog Post Topics: A 3-Step Process. 1) Get to know your audience really well. SEO Blog Daily Canonical

Everything You Should Know to Prepare For Google+ in 2014

Fathom

Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Google+ profile is required for nearly everything.  Is It The Better Social Network?

The 29 Best Web Analytics Tools

Webbiquity

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results,  social media metrics, conversion optimization, and more. 1) Google Analytics. Google Review Count:  600. Google Review Count:  353. Google Review Count:  295.

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+? How else can I optimize my Google+ page for SEO?

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. Google Chrome.  My process only works with this browser.  (But feel free to test others after it’s set up with Chrome). Accounts on LinkedIn, Facebook, Twitter, and Google+. Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store:  G o to https://chrome.google.com/webstore. Extended Share for Google Plus. Social Media

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Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what?

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. Google Chrome.  My process only works with this browser.  (But feel free to test others after it’s set up with Chrome). Accounts on LinkedIn, Facebook, Twitter, and Google+. Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store:  G o to https://chrome.google.com/webstore. Extended Share for Google Plus. Social Media

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

5 Goals for B2B Brands to Measure in Google Analytics

KEO Marketing

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. And when they decide to measure conversions, they’re usually wondering about goals. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

Fall In Love With Google’s Social Search Functionality

EMagine B2B Blog

As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Since November 2014 one section of this information has become more and more evident, social. Well, it’s a little harder to pin down then you might think, isn’t everything with Google?

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Buy domain names for all your pages, products, and services

Biznology

We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. Infomercials and commercials have become smart. Now they all do.

How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]

Hubspot

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. So whether you guest blog, change jobs and start writing for different companies, or maintain your own personal blog, you can reap the authorship benefits for any and all of the above.