Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. That leaves only one conclusion, that your future customer is active in social media as well! Leave your comment below. MORE >>

When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to register more than ten million users. Some observer had the opinion that a big exodus from Facebook to G+ will happen and maybe Facebook had the same in mind when they begun to close loopholes to expert contacts to Google+. Probably this will be your last chance to become part of massively growing social network for the next ten years. MORE >>

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Blog SEO. Stuart W. MORE >>

Start a Blog — I know what you’re thinking: blogging’s dead. However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. With a blog-based platform, be it your personal or professional site, sharing your content from a web application you own and control is a no-brainer. Take what you want and leave the rest. MORE >>

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. Whether they succeed in doing so is open to debate But with the amount of activity and hoopla going on around Google+, it’s safe to assume it will be around for a bit. At its core Google+ is a social media platform, much like Facebook. Google Bookmarks. MORE >>