SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. Amongst these tools, we have PieSync , for example, which was acquired by HubSpot about a year ago. HubSpot has around 500-700 apps.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

Webbiquity

MAY 9, 2023

Image credit: Twitter Here’s how Sprout Social is doing it. Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior.

Social Media 310

Social Media Social Marketing Planning Tips 310

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets.

Traffic 76

Traffic Features Google SERP 76

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4. Not Finding Time To Blog Blogs can provide a dramatic boost to your return on investment for a few reasons.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. Seventy-seven thousand terms searched daily on google. In today’s blog, we will cover topics on digital campaigns elements, benefits, and goals. HubSpot , About 64% of marketers invest time in search engine optimization. CONTENT SYNDICATION. MARKET RESEARCH.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. Mapping tools: You can use Google maps for identifying the new prospects within specific parameters. Connect with him on Facebook and Twitter. The post Seven Powerful B2B Lead Generation Processes and Tools appeared first on B2B Marketing Blog | Webbiquity.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Marketing Insider Group

AUGUST 25, 2015

Blogging is an excellent selling strategy and platform to provide these insights. Use Content and Blogging To Differentiate Your Selling Efforts. And, blogging is one key tool to help your personal strategy. Hubspot states that B2B companies who blog generate 67% more leads per month than those who do not blog.

Statistics 100

Statistics Differentiation Trade Show B2B Sales 100

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Improve ranking on Google with local SEO. It also takes up more valuable real-estate on the front page of Google. And besides that, most sites only offer no-follow links. Social media traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Google ).

Statistics 98

Statistics Google Click Rate Adwords 98

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) How will keywords change my blog strategy?

Keywords 71

Keywords Blogger RSS Opt-out 71

Anyword

JANUARY 21, 2022

Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.”

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

SmartBug Media

MAY 6, 2020

There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Display Ads. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Vidyard

JULY 12, 2021

On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics. Twitter, 2021 ) Tweet this! 68% of marketers say video has a better return on investment than Google Ads. Twitter, 2020 ) Tweet this! Twitter, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. But today he actually spends more time in SEMrush than he does in Google Docs. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. >" src="[link]. “My

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Hubspot

SEPTEMBER 13, 2018

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Twitter (and Facebook) Takes Washington. Twitter CEO Jack Dorsey made not one, but two appearances before U.S. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained. jack (@jack).

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Hubspot

DECEMBER 6, 2018

Whether you're collecting customer feedback or applications for a job opening, Google Forms is undoubtedly one of the best free form tools at your disposal. Google Forms integrates seamlessly with other Google products, such as Sheets, allowing you to make sense of all that data you collect. How to use Google Forms.

Google 74

Google Template Landing Pages Youtube 74

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Only B2B

OCTOBER 18, 2023

Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication The SEO Power of Video Syndication Video syndication is not just about extending your reach; it’s also a potent SEO strategy. Google, the world’s largest search engine, favors video content in its search results.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. High inbound links: Search engines like Google look at inbound links as a signal of quality and authority. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

APRIL 6, 2023

Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. Read industry blogs. Use HubSpot or your marketing database software to help. Use surveys. Going to a trade show? Ask the interwebs. What do the comments say?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Hubspot

JUNE 1, 2014

Typically at HubSpot, we look to cover topics from all angles, answering the who, what, when, where, why, and how. How to Insert Google Calendar Invites in Your Marketing Emails. Read this blog post to learn how to insert Google calendar invites directly into your marketing emails so you can prevent this issue.

Twitter 28

Twitter Hubspot Inbound Marketing Content 28

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. December 6, 2019.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Google Skillshop. Google and video ads seem like a match made in heaven. Twitter Flight School.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

FMG Suite

APRIL 25, 2024

In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. And if you have a smaller firm, you can “cut through the noise” by sharing relevant blogs and articles and engaging with others. But how can you use LinkedIn to help grow your business?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. See where most people click on your internal links in a blog post. How to Build UTM Codes in HubSpot.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71